A friend of mine was telling me about his experience doing tech interviews. Programming tests. Engineering interviews, program this based on this design. Personality interviews, what adversity have you faced, give an anecdote, what about challenges? Entire days are spent, multiple rounds. For almost everyone involved, it is worth it. Companies like Google and Facebook know that almost 80% percent of employee turnover starts from a bad hiring decision and with so many options, employees easily feel dissatisfied with the first company they find and, instead, want to find the one that fits. That's why they've become among the best places in the world to work for.

But not every business starts out with legions of professional recruiters or even the office space. Almost 70% of small businesses in the UK do not have a single member of their staff dedicated to finding the kinds of talent that make the difference between "that's a cool idea" and the next AirBnb. Without the people, it's just a talking point and a few unhappy investors. With the wrong people, it'll just become someone else's idea.

And that's a void that a host of new innovative recruitment technology companies like Sonru, LaunchPad Recruits or InterviewStream are trying to fill. Since people no longer look for jobs in the Yellow Pages, there's no reason your hiring department (especially if that's just you) to be stuck in the Middle Ages. Forget relying on emails or antiquated personality quizzes—innovative recruitment technology puts you in command of smart data-driven recruitment tools that give you access to a pool of millions of people all over the world to find the right fit for your brand.

Just like you wouldn't want a lawyer operating on you in the hospital, every company needs the right people to carry out their mission. At one of the newest of the recruitment technology innovators on the marketplace, LaunchPad Recruits, businesses can select the interview questions that matter most to their brand and use sophisticated recruitment tools to screen hundreds of possible applicants. Applicants respond through video assessments and the best are sent to you to review. After that, the program uses powerful analytic software to measure everything from communications skills to particularized cultural aptitude. Company culture is brand power, nonprofits need the caring hearts who can't avoid looking the other way, and venture capital firms need people whose lifeblood lives on the bottom line. Innovative recruitment technology gives small business the opportunity to connect with applicants before the hiring process even begins, creating the kind of workforce that's behind every optimal workplace.

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Over two years into the most momentous event in our lives the world has changed forever … Some of us have PTSD from being locked up at home, some are living like everything’s going to end tomorrow, and the rest of us are merely trying to get by. When the pandemic hit we entered a perpetual state of vulnerability, but now we’re supposed to return to normal and just get on with our lives.

What does that mean? Packed bars, concerts, and grocery shopping without a mask feel totally strange. We got used to having more rules over our everyday life, considering if we really had to go out or keeping Zooming from our living rooms in threadbare pajama bottoms.

The work-from-home culture changed it all. Initially, companies were skeptical about letting employees work remotely, automatically assuming work output would fall and so would the quality. To the contrary, since March of 2020 productivity has risen by 47%, which says it all. Employees can work from home and still deliver results.

There are a number of reasons why everyone loves the work from home culture. We gained hours weekly that were wasted on public transport, people saved a ton of money, and could work from anywhere in the world. Then there were the obvious reasons like wearing sweats or loungewear all week long and having your pets close by. Come on, whose cat hasn’t done a tap dance on your keyboard in the middle of that All Hands Call!

Working from home grants the freedom to decorate your ‘office’ any way you want. But then people needed a change of environment. Companies began requesting their employees' RTO, thus generating the Hybrid Work Model — a blend of in-person and virtual work arrangements. Prior to 2020, about 20% of employees worked from home, but in the midst of the pandemic, it exploded to around 70%.

Although the number of people working from home increased and people enjoyed their flexibility, politicians started calling for a harder RTW policy. President Joe Biden urges us with, “It’s time for Americans to get back to work and fill our great downtowns again.”

While Boris Johnson said, “Mother Nature does not like working from home.'' It wasn’t surprising that politicians wanted people back at their desks due to the financial impact of working from the office. According to a report in the BBC, US workers spent between $2,000 - $5,000 each year on transport to work before the pandemic.

That’s where the problem lies. The majority of us stopped planning for public transport, takeaway coffee, and fresh work-appropriate outfits. We must reconsider these things now, and our wallets are paying

the price. Gas costs are at an all-time high, making public transport increase their fees; food and clothes are all on a steep incline. A simple iced latte from Dunkin’ went from $3.70 to $3.99 (which doesn’t seem like much but 2-3 coffees a day with the extra flavors and shots add up to a lot), while sandwiches soared by 14% and salads by 11%.

This contributes to the pressure employees feel about heading into the office. Remote work may have begun as a safety measure, but it’s now a savings measure for employees around the world.

Bloomberg are offering its US staff a $75 daily commuting stipend that they can spend however they want. And other companies are doing the best they can. This still lends credence to ‘the great resignation.’ Initially starting with the retail, food service, and hospitality sectors which were hard hit during the pandemic, it has since spread to other industries. By September 2021, the US Bureau of Labor Statistics reported 4.4 million resignations.

That’s where the most critical question lies…work from home, work from the office or stick to this new hybrid world culture?

Borris Johnson thinks, “We need to get back into the habit of getting into the office.” Because his experience of working from home “is you spend an awful lot of time making another cup of coffee and then, you know, getting up, walking very slowly to the fridge, hacking off a small piece of cheese, then walking very slowly back to your laptop and then forgetting what it was you’re doing.”

While New York City Mayor Eric Adams says you “can't stay home in your pajamas all day."

In the end, does it really matter where we work if efficiency and productivity are great? We’ve proven that companies can trust us to achieve the same results — or better! — and on time with this hybrid model. Employees can be more flexible, which boosts satisfaction, improves both productivity and retention, and improves diversity in the workplace because corporations can hire through the US and indeed all over the world.

We’ve seen companies make this work in many ways, through virtual lunches, breakout rooms, paint and prosecco parties, and — the most popular — trivia nights.

As much as we strive for normalcy, the last two years cannot simply be erased. So instead of wiping out this era, it's time to embrace the change and find the right world culture for you.

What would get you into the office? Free lunch? A gym membership? Permission to hang out with your dog? Some employers are trying just that.

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Did you hear about the Great Resignation? It isn’t over. Just over two years of pandemic living, many offices are finally returning to full-time or hybrid experiences. This is causing employees to totally reconsider their positions.

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