Kate Hudson- Fabletics

Kate Hudson is by no means the founder of Fabletics…but when the brand opened with a celebrity line featuring the model and actress, it was such a success that she signed on and owns 20% of the company. There would be no Fabletics without the design and power of Kate Hudson, and she continues to be the face of the company.

When the brand expanded to menswear in 2020, they added Kevin Hart as both an investor and face. Again, an example of a brand that knows how to market to their audiences and is curated by celebrities who listen.

Kim Kardashian- Skims

No brand has changed the way the world views shapewear like Skims. Sure, Spanx made shapewear accessible…but Skims made it trendy. It’s no longer embarrassing to wear shapewear, it’s cool and sexy and can be worn by itself.

With consistent, trend-setting drops and viral products like the Sculpting Bodysuit, Nipple Bra (yes, you read that right), and the Cotton Jersey T-Shirt that makes you justify $48 for a basic tee (and it’s worth it every time). Often imitated, but never duplicated, Skims will continue to set the bar high.

Mary-Kate and Ashley Olsen- The Row

Mary-Kate and Ashley are the faces of our childhood from Full House to Passport to Paris to New York Minute. They evolved from our on-screen sweethearts into trendsetting fashionistas. Founded in 2006, The Row offers ready-to-wear luxury items that are both timeless and versatile.

The idea was born from Ashley, who made it her mission to create the perfect tee. Thus, the Olsen twins created a seven piece collection that was immediately snatched up by Barney’s New York.

Since then, celebrities have sought after the capsule collection magic that the Olsen twins created…but The Row was the blueprint.

Rihanna- Fenty Beauty

Before Rihanna’s Fenty Beauty, most beauty brands did not carry more than 10 shades of foundation. That means that you had to fall within 10 skin shades, and there were barely any options for people of color, or else your makeup didn’t really match that well…enter Ri-Ri, who quite literally changes the game.

Fenty Beauty has expanded to 50 shades of foundation, but originally offered 40, in the most inclusive makeup brand on the market. Since then, other makeup brands have made an effort to include all skin tones in their shade ranges.

Her products are always going viral in the best way, and if it’s good enough for Rihanna, it’s good enough for me.

Hailey Bieber- rhode skin

Supermodel Hailey Bieber is the queen of recommendations. She’s the one who launched Kosas into relevancy by pushing their Revealer Concealer as her favorite. When she launched skincare brand, rhode skin, it was over.

The Peptide Lip Treatments are viral for a reason: adding a glossy look to your lips without being sticky, and containing hydrating ingredients and yummy scents that made for your perfect chapstick or lip balm.

Since then, she’s expanded with a full skincare routine and tinted lip balms, with more certainly on the way. Her products are worth the splurge, and continue to have the It Factor that keep people coming back.