Hulu's new documentary on the rise and fall of WeWork focuses on its charismatic, egotistical founder and CEO Adam Neumann, who was ultimately the company's downfall.
In the tale of how the cult-of-personality (rumored to be played by Jared Leto in an upcoming film adaptation) created the coworking empire and subsequently caused its downfall, WeWork: or The Making and Breaking of a $47 Billion Unicorn interviews employees of the company who were there from the beginning to pinpoint what went right that led to the inescapability of WeWork a few years ago, and what went so horribly wrong.
WeWork went from being valued at $47 billion to collapsing in a matter of months, largely because of the unchecked whims of Adam Neumann, who expanded without consideration of cost, and because of the the false promises made by the company's mission and its overinflated value.
WeWork: Or the Making and Breaking of a $47 Billion Unicorn • Official Trailer - A Hulu Original www.youtube.com
Above all, the documentary exposes the hollowness of value-driven corporations, and exposes how WeWork used its message of community to fuel the ambitions of those at the top. It also reveals how much of the company fell prey to its idealization of the rat race of hustle culture for very little reward.
So much of the documentary was surprising — the extent to which people bought into their brand's message, the internal cultish loyalty to Adam as the leader — and almost all of it seems, from the outside, insane. Startups are notoriously fickle, but WeWork's meteoric rise and fall was so catastrophic that it makes sense that there was more to its implosion than meets the eye.
The common lore of its downfall focuses on the loss of its major investor, SoftBank, alongside its reckless spending combined with its ambitious growth, but The Making and Breaking of a $47 Billion Unicorn shows how much was wrong at the core of WeWork and its culture from the start.
Critics of hustle culture and corporate activism (read: us) are not surprised by this capitalist Wizard of Oz story. Here are some of the wildest, most warped aspects of the WeWork documentary, which make us wonder how the employees on the inside didn't recognize their unicorn as an overinflated bubble waiting to burst.
Overall, the documentary was an elegy to an "era of easy money and no rules," according to Bloomberg Quicktake. Neumann reaped the benefits of a time when innovative tech startups were hailed as the new frontier, real estate was changing, and co-working was still just an idea.
However, his massive success came with a God complex which was eventually his downfall, all at the expense of the people he had made believe in him.
If you're keeping tabs on the art and tech worlds, you've probably been hearing whispers about "NFTs" for the past month. Just over the past week they've entered the mainstream lexicon.
Twitter founder Jack Dorsey made the news for selling his first ever tweet. The app has been teasing paid subscription models and newsletter-like features, but tweets for sale is "the next frontier."
just setting up my twttr— jack (@jack)1142974214.0
The 2006 tweet went up for auction as an NFT, and the current bid is $2.5 Million. But what does it mean to own that? Why would anyone want to? And what even is an NFT?
What does NFT stand for?
NFT stands for "non-fungible token." Essentially, it's like a proof of ownership sticker for something that exists on the internet. The NFT is a piece of code that acts like a watermark or a signature — if you own an NFT, you own the rights to that little piece of the internet. Because ownership is embedded into unique code on a blockchain, NFTs are impossible to make fakes of or replicate. The digital asset can be screenshotted or replicated, but the ownership cannot.
An NFT is different from a "fungible token," like a Bitcoin. The main distinction is that fungible tokens are interchangeable. They each have a 1:1 value with each other, but NFTs do not. So while one Bitcoin has the same exact value as another, an NFT of a random Popdust tweet does not have the same value of Jack Dorsey's inaugural tweet.
Talk of NFTs is often intertwined with cryptocurrency jargon, but they are not only the realm of Bitcoin bros. Unlike other forms of cryptocurrency, you don't need to know the specific ins and outs of the market in order to purchase an NFT — making NFTs accessible to those of us who have yet to hop onto Bitcoin, Ethereum, or even Dogecoin.
What Can Be an NFT?
Any digital asset can become an NFT. From a tweet to a gif to digital art, anything that exists on the internet can now be officially owned. NFTs have been around for a while, but only recently have they taken off as a way for digital creators to sell "official" versions of their content.
Anyone can screenshot a tweet or repost an Instagram meme, but NFTs allow consumers to own the rights to trade, sell, or keep and collect them. While digital art and internet ephemera are most ubiquitous as NFTs, the market is growing for more traditional collection fodder to be sold in this new format.
Digital art is now being sold like fine art, and baseball cards are no longer the realm of middle school lunch tables. As the market grows, so does the scale. While an NFT gif can go for around $5,000, recent digital sales have been making headlines for reaching millions and tens of millions.
"Everydays - The First 5000 Days" by Beeple was sold by Christie's as an NFT for $69M
Why Are People Talking About Them?
While Dorsey is not the first to rack up millions for selling digital ephemera, his tweet auction has propelled the market into the headlines. The hype surrounding the NFT market is similar to the recent astronomical trajectory of cryptocurrency and has even been compared to the GameStop saga.
In one way, NFTs are similar to investments like fine art and rare collectibles. And the traditional auction world is taking notice. Digital artist Beeple, who has been creating Everydays for 13 years and amassed millions of social media followers, is finally getting payout for the work he has been doing for free. Internationally renowned auction house Christie's launched its first ever digital-only auction with a Beeple NFT.
It sold for $69 Million.
While the astronomical prices may be driven by hype, the future of NFTs is becoming undeniable.
What's the Future of NFTs?
NFTs are changing the way artists and digital creators interact with followers and get paid. Soon we'll be seeing branded NFTs collected like Jordans or even NFTs to replace tour merch. Music NFTs are already making waves, too.
They're also changing the way we think about investing. Instead of investing in the stock market or in the traditional collectibles, internet fodder can now appreciate in value. And because so many NFT platforms serve crypto users, investors can watch the value of their items and their crypto rise separately to compound their earnings.
However, the unregulated world of NFTs is rising without anyone keeping vigilant watch. The murky waters of internet ownership that NFTs ostensibly solve get muddied when people are stealing art to turn into NFTs in the first place.
And while NFTs are purportedly decentralizing and democratizing art dealing and trading, the reality seems like the people benefitting are already rich and looking to get richer.
SpaceX and Tesla CEO Elon Musk has had an interesting year so far.
In January he overtook Amazon founder Jeff Bezos for the first time in the horse race for hoarding wealth. Then he got himself mixed up in the r/wallstreetbet Gamestop insanity, boosting the movement with his "Gamestonk!!" tweet, and has remained a part of the similarly strange speculation around the meme "currency" known as Dogecoin.
Bought some Dogecoin for lil X, so he can be a toddler hodler— Elon Musk (@Elon Musk)1612969691.0
Then in early February Musk announced that he was taking a (short-lived) break from Twitter following a major recall of Tesla vehicles and the explosive landing of SpaceX's SN9 rocket — the second test to end in flames in a matter of weeks. But now there are once again some positive headlines for Musk to bask in, as Tesla has turned some impressive profits in February — not from its car sales, but from a major investment in bitcoin.
Just two weeks after Tesla filed paperwork on its January purchase of $1.5 billion in bitcoin — as well as their decision to accept the cryptocurrency as payment — the price of bitcoin has risen by more than 50%, reaching an all-time high of more than $58,000 on Sunday. It has since waned from that peak, but the highly volatile digital currency is still valued well above the price at which the car company bought in.
Depending on when in January the car maker made their purchase, they might have nearly doubled their money. One analyst noted that, if Tesla had sold their bitcoin at the peak price, they would have realized around a billion dollars in profit — more than they netted in the entirety of 2021 from the sale of elctric vehicles and solar energy equipment. With that said, why would a company that ostensibly exists to make cars be investing in cryptocurrency in the first place?
Responsible Investment or Shady Business?
According to their filing with the Securities and Exchange Commission, they made the purchase in pursuit of "more flexibility to further diversify and maximize returns on our cash." But is that really what investors gave them that cash for?
If Tesla shareholders wanted to invest in bitcoin, they might have done so directly. And if they wanted someone to be using their money to make prudent investments, they could have given it to an investment firm. Surely they invested in Tesla because they believed in the company itself and in the future of the solar energy and electric vehicle industries.
So why mess with something like bitcoin, which is so far outside their supposed field? One answer is in the increasing financialization of the economy at large.
Noam Chomsky - Financialization of the Economy www.youtube.com
The value of publicly traded companies is increasingly divorced from any product they make or any service they provide to customers. Instead, their stock becomes their true product, and they boost the value of that product by buying it back from investors, leveraging their assets to receive loans, and pumping as much money as they can into profitable investments.
While those profitable investments can include expenditures for new equipment, factories, and employees, there is a limit. There are only so many people looking to buy electric vehicles and solar roofs. If the value of Tesla stock has risen so much that investing that money in manufacturing would outpace the market, then they owe it to their investors to find somewhere else to turn a profit.
This opens the question of whether they should still be considered a car company, or if they're now just an investment firm with heavy ties to the solar sector. But apart from that, there's still the question of why they chose bitcoin above other investments —especially when Musk has staked his claim on a more environmentally friendly future, and bitcoin mining wastes as much energy a large country.
Considering the currency's general upward trend — despite dramatic shifts — part of the reasoning might have to do with providing some cushion now that they're accepting bitcoin as payment. If a bitcoin millionaire buys a fleet of Teslas when the currency is at a peak, Tesla could end up losing a lot of that value by the time the cars are delivered. But if that's folded into a larger bitcoin investment that can (probably...maybe) be expected to continue increasing in value in the long term, it's not a big deal.
That would make a certain amount of sense. But if we were being less charitable, we could look at Elon Musk's personal history of using his social media to influence investment and the price of cryptocurrency, in particular.
In 2018 Musk was sued by the SEC, who alleged fraud over a series of false tweets in which Musk said he had secured funding to take Tesla private at a price of $420 per share. At the time, Tesla was valued at closer to $350 per share, and Musk later acknowledged that he chose the figure of $420 as a "funny" reference to cannabis.
Am considering taking Tesla private at $420. Funding secured.— Elon Musk (@Elon Musk)1533660493.0
That dumb joke led to a 14% jump in Tesla stock, amounting to hundreds of millions in value for Musk. But even that doesn't compare to what Elon Musk has been able to do with the value of cryptocurrency and meme stocks.
Over and over his tweets have sent their values soaring. And Tesla and SpaceX, there is no concrete output of cryptocurrency. There are no cars that can be recalled and no rockets that can blow up.
While Tesla and other companies can put some distance between their profits and their actual productive output — relying more on investments, stock value, and hype — there are still real-world products at the core of the operation. When sales are down or one part among thousands is revealed as faulty, the company can take a major hit. That's not an issue with bitcoin.
While some cryptocurrencies have a value tied to a recognized asset, bitcoins only value lies in its perceived worth. And, unlike the dollar and other fiat currencies, it's not even tied toward a government's ability to collect taxes.
@PeterSchiff An email saying you have gold is not the same as having gold. You might as well have crypto. Money is… https://t.co/Ci7r8Q38Qc— Elon Musk (@Elon Musk)1613801271.0
When more people want to buy it, the price goes up, when fewer are willing, the price drops, and there are no quarterly earnings or product reviews attached to it. Short of an undiscovered fault in the blockchain technology at bitcoin's core, the price is purely subject to hype. And that is an area where Elon Musk thrives.
With more than 47 million followers on Twitter — in the top 25 of individual users on the platform — musks often inane, memeified thoughts are guaranteed a wide audience. And when he sends some of that attention toward a meme stock like Gamestock, or toward a cryptocurrency like dogecoin, he can be sure that the value will see a spike.
Lately, however, he has been casting doubt on dogecoin and shifting his attention toward bitcoin. Perhaps he wants to see how far he can push the power of his hype.
Rather than using that power to manipulate Tesla's stock — which got him in trouble before — he could be using his considerable corporate control (with minimal personal liability) to shift his company's value into an area where he has more freedom to comment, speculate, and drive interest under the cover of "humor." That would certainly explain some of his bizarre, s***posting of late.
Heard a rumor some crypto coin was pegging the dollar 🤣🤣— Elon Musk (@Elon Musk)1613854376.0
If so, the experiment has already paid off. Along with recent developments like the addition of bitcoin to Apple Pay, Tesla's bitcoin announcements on February 8th — along with a lot of dumb tweets — have contributed to the currency's steep rise.
Of course the alternative is that the richest man in the world is genuinely about as smart as the average redditor...which is as upsetting as it is plausible. Tough call.
Amazon founder, CEO, and wealth-hoarding dragon, Jeff Bezos, just announced that he will be transitioning from his role as chief executive of Amazon into the role of executive chair.
Jeff Bezos has been with the company since its inception in 1995 and has watched it transform from a small online book seller into a company worth over $1 trillion.
Andy Jassy, who currently oversees Amazon Web Services, will take over Jeff Bezos' role later in 2021. Jassy has been with the company since 1997.
In a letter sent to Amazon employees on Tuesday, Jeff Bezos explained that he's looking forward to the transition.
"Being the CEO of Amazon is a deep responsibility, and it's consuming," Bezos wrote. "When you have a responsibility like that, it's hard to put attention on anything else. As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I've never had more energy, and this isn't about retiring. I'm super passionate about the impact I think these organizations can have."
The news comes at the end of an unprecedentedly successful year for Amazon, in large part thanks to the pandemic, that saw the company's stock grow nearly 69% in 2020.
Jeff Bezos is currently one of the richest people in the world, with a net worth of approximately $184.6 billion.