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Look, I get it. We live in a social media-driven world, where millions of people log into their multiple accounts daily — even hourly! — to promote the illusion of their ideal life. They share snapshots of the highlights of their days: trips to the cafe, lush travels to islands, shopping trips at luxury fashion houses.

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Recently, I found the perfect gift for my roommate — a sweatshirt of Rocky and Creed fighting, if you must know or needed last-minute inspo. She’s a fan of the franchise, and as a Philadelphia native, I couldn’t resist. Waiting until Black Friday (guaranteed sale), I logged onto PacSun’s website to be met with the ultimate disappointment: it was the only item not on sale.

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Target - Photo by David Suarez 0za (Unsplash)

Despite the fact that late-stage capitalism is an amoral hellhole driven by a borderline religious belief in the sanctity of brands, we would never, ever suggest that anyone should shoplift from big-box stores, or even imply that doing so is morally okay or a victimless crime.

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