A lifestyle brand with medical and recreational products including flowers, edibles, and concentrates, Sweet Leaf is changing the game with it's plug-and-play retail chain model.

So how did it's trio of founders go from maxing out credit cards to building a $60M empire with 9 retail locations across Colorado and Oregon, with upcoming plans for expansion into Nevada and California?



In 2011 as the country slowly began to rise out of recession, Matt Aiken, Christian Johnson, and Anthony Sauro put all their chips in, bought 40 grow lights and rented an 8,000 square foot warehouse in Denver. Opting against outside capital, they boot strapped to get their business off the ground, $9,000 in cash and two maxed out credit cards, and a whole lotta elbow grease later, they had wings. 80% of profit was invested right back into the business. Expansion was aggressive. As a matter of fact, now that they've reached juggernaut status, they're slowing down to make sure they continue to pay attention to detail. It's one of the things they do best.

So what is it about Sweet Leaf that sets them apart from the sea of other dispensaries, and has allowed them to grow where others have faltered? Lets take a look.



Consistency

Every aspect of Sweet Leaf's branding is so on point. They use the same jars, same displays, same signage across all their platforms. The experience is curated down to the music and the way the buds, concentrates, and edibles are arranged and displayed. All the employees go through the same intensive training program, and provide the highest level of knowledge and customer service. Every store brings their A game daily.

Location, Location, Location

Sweat Leaf VP Nicole West stated "We like to use main thoroughfares...If it's the route you take to work, that's an obvious for us. They have a location around the corner from my apartment, and another near my girlfriend's job, they know what they're doing. And they like to focus on being in working class neighborhoods. Right where the people need it most. Their locations are always inviting, easily accessed, with really easy parking, which they've learned is key. People will drive pass for the place with more convenient parking. They've gotten really good at acquiring businesses from owners who wanted out of the game, and then giving those locations that signature Sweet Leaf feel and experience.

Quality Control

Sweet Leaf has a full on product testing process that keeps the employees involved. Budtenders are selected to test product and fill out a form rating it on everything from aesthetic, taste, effects, and price. This data is passed among all employees so that they are all on the sam page with customers. This data is also used to determine how products get their shelf placement. This also helps vendors, because they get a comprehensive product review for free. Most importantly, customers get they highest quality, and the best bang for their buck.

Never Forgetting Where They Came From

All three of Sweet Leaf's founders come from pretty modest backgrounds, and they don't let the success get to their heads. They don't focus on the boutique high end marijuana market, but rather they aim to be the healing center for the everyman. It's one of the things that makes the Sweet Leaf experience so sweet. You walk in and your greeted and well treated and made to feel at home. There's product of high quality in all price ranges. Their goal is that everyone can walk in and get something - college students, veterans and the elderly, working moms grabbing edibles for a girls night out - they make it so everyone can reap the benefits of that sweet leaf.

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I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.

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Southwest Airlines Sale 2022

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Quiet Quitting is the latest trend among Gen-Z TikTok that encourages setting boundaries at work

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Toni Morrison has an anecdote about her first ever job, which was cleaning some neighborhood woman’s house. The young Toni arrived home after work one day and expressed her troubles to her father. But he didn’t provide the sympathy she expected. Instead, he gave her something better — his advice:

“Listen. You don’t live there. You live here. With your people. Go to work. Get your money. And come on home.”

Years later, she wrote about this remarkable experience for the New Yorker and said, in hindsight, this is what she learned:

1. Whatever the work is, do it well—not for the boss but for yourself

2. You make the job; it doesn’t make you

3. Your real life is with us, your family

4. You are not the work you do; you are the person you are

What Morrison so eloquently articulated was setting boundaries. I revisited this piece during the pandemic when working from home ramped up in earnest. Back when work was one of the few things that anchored my day.

Without a physical office, the pandemic shattered the work/life balance for many people. There was no more of that physical separation that Morrison talked about. There is no coming home from work physically. There is no real life to come back to — just a manufactured commute to your laptop in your makeshift home office.

But, par for the course, Gen Z are navigating this boundaryless era using TikTok. While internet gurus promote hustle culture and constant online availability since you’re not getting face time with your managers, there’s a trend in town — “quiet quitting.”


@zaidleppelin On quiet quitting #workreform ♬ original sound - ruby


The trend arose from the depths of the pandemic. Layoffs, salary cuts, and furloughs proved that their employers did not care about their hard-working employees.

The Washington Post dubs quiet quitting as a fresh trem for an old phenomenon: employee disengagement. In many cases, it’s a response to burnout. For much of Gen Z, it’s a way of establishing healthy boundaries in the office and resisting the pressure of the rat race. After all, why work yourself to the bone for a company that just proved it’s ready and willing to let you go?

Despite the term’s negative connotations, Quiet Quitting can provide an empowering shift in thinking for employees.

For far too long, employees have been indoctrinated with a slew of toxic workplace advice. Faced with these old misconceptions and lacking job security or clear paths for advancement, Gen Z is untethering their identities from work.

Quiet quitting — therefore — might be a bit of a misnomer. These employers aren’t completely disengaged. They’re certainly not launching Flight Club-esque sabotage attempts on their employers. NO. Contrary to media panic, Gen Z understands the value of a job — the fickle market they entered ensured that. But they also understand the value of life.

They’re doing what they’re being paid for. Nothing more, nothing less.

According to Chief, a private membership network focused on connecting and supporting women executive leaders, older generations should learn from this approach.

“Gen Z has already endured the largest seismic shifts to the career landscape than any previous generation, having started their careers in the middle of a pandemic that changed office culture forever and a gig economy that makes piecing together work more viable. They’re taking both those realities and therefore demanding more autonomy and flexibility than any other generation.”

Gen Z are less attached to job titles and statuses. They’re more concerned about their lives. Sure, this can lead to problematic outlooks on money and experiences — see the “I can earn my money back” TikTok trend. But it’s better than hustling for no reward. Besides, as some Gen Z-ers put it on TikTok, the office isn’t even a vibe.

“With the ability to work from anywhere and for more than just one place, Gen Z-ers are forging their own paths that don’t rely on old patterns set by previous generations and are redefining what “career success” looks like. Gen Z can take note, as more and more leaders are similarly pursuing multiple income streams of their own through the form of a portfolio career. The way in which work looks like and where it happens is evolving.”

With less single-minded focus on one job, some TikTok business gurus advocate shutting your laptops precisely at 5 pm. And then jump onto your side hustle. Do nails or lashes on the weekend. Become social media managers for your phone. Sell soap on Etsy (again … perhaps not in the Fight Club way).

But this valorization of side hustles is not about hustle culture, either. They say job security isn’t guaranteed. Learning new skills and develop an alternate income stream/s to keep you afloat. Just make sure you’re not left in the lurch. BTW inflation is here. So every little bit helps.

But where do you start? Watching TikToks can only get you so far. Try a course on LinkedIn Learning to sharpen up your skills and learn new ones that you can turn into a verifiable side hustle — or leverage in your job search if quiet quitting leads to … real quitting.

Learn on your own time with bite-sized videos or in-depth courses. Watch them after work, before you clock in, or on your lunch break. Then, after your courses are complete, you’ll have certificates prominently displayed on your profile that prove your skills.