social media

5 Ways to Make Future Employers Notice Your Social Media Accounts (In a Good Way)

We know that you know better than to go on political rants on Facebook, shame celebrities on Twitter, or post inappropriate photos on Instagram. But your social media accounts could definitely use some improvement. Are you showcasing your best well-rounded attributes? Are you showing your kindness and respect for your family and friends? Are you using correct grammar? These are just some of the checkpoints that will make your social media accounts more accurately and positively reflect who you are to a future employer. Because according to a Careerbuilder.com survey, 65% of employers check out your social media before hiring. Gulp. Don't worry, there's time to clean it up. Here's how.

1. Keep it positive.

Facebook and Twitter are great forums in which to complain. Whether you want to share a story of horrible luck, post a picture of the burrito you dropped on the floor at lunch, or other relevant daily woes, your friends may find it funny and commiserate, but your employers might think you're a capital "C" Complainer. Humor is great, but don't get carried away in sarcasm.

2. Do a grammar check.

Contrary to popular belief, grammar is not dead. Even when you post online in a rush, bad grammar is something that future employers can judge. Especially if your desired field involves a lot of writing…If you need a brush-up on your grammar (it's okay, we all forget whether punctuation goes inside or outside of quotation marks), this will help.

3. Be interesting.

Okay. So you went out to the ice cream shop and took a picture of your vanilla ice cream cone. Does this mean you're just vanilla? Well, no. But future employers want to know that you can be beyond vanilla. That means peppering your accounts with interesting articles that you've read (that you've actually read) and providing insightful (but not offensive) commentary. Liking pages that you're impressed by such as organizations, charities, publishers, news sources, artists and companies will help give your future employer the implication that you have interesting passions and are deeply engaged with the world.

4. Lead with your strengths.

While people often brag on their social media accounts, there's a way to show that you are a competent citizen without going overboard. It's okay to post about a prize you've won, or a fun day you've spent with your long-lost brother. If you say you like to cook, then your social media accounts better have images of tonight's 5-star dinner. Social media, while informal, gives people a chance to see you deliver the goods.

5. Show that you're part of a community.

Friends and family are a huge part of appearing likable on social media. If all of your pictures are selfies, that might not make the best impression. It's great to showcase pictures of you having fun with other people, enjoying family time, and getting out there in the real social world. Also, thanking people when it's your birthday and wishing them the same when the time comes, giving random compliments to others, and tagging friends shows that you are conscientious and thinking of someone else other than yourself.

Still feel like your accounts could use some sprucing up? Check out this list for more ideas on how to be a pro on social media.

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business management

10 Ways to Build a Positive Reputation For Your Small Business

If you're just starting a new small business, you have your work cut out for you. It's important to establish a strong web and social media presence to make sure that your brand and philosophy are reaching your target audience. But what's the most efficient way to build your small business reputation when you don't have any customers yet? Here's how.

1. Get organized.

You're going to be having a lot of meetings, phone calls, and lunches with potential clients and supporters, so be sure to give off an air of control. Even if you feel overwhelmed, you must not look it. Establish a filing system for business cards, contacts, and bills. Make sure your calendar is updated and easy to read.

2. Facetime is key.

There's a great benefit to online networking platforms such as LinkedIn, but you do not want to rely on the web entirely for building your reputation. Join physical networking groups that meet on a regular basis and target an audience similar to the one you're targeting. Search for opportunities to give presentations and talks at events. Get your message out there. Word of mouth is not just a thing of the past -- it actually works.

3. Get published online.

If you're able to publish a short, direct article on an online publication, you can link it right to your website and generate traffic. Posting boosts SEO! Just make sure your content is not spammy. Keep to factual information and make it relevant to your audience.

4. Get your social media game on.

Social media is the future of information dissemination. But make sure that you engage your community in a conversation -- don't just share links. Have a voice, a point of view, and a philosophy that defines your brand.

5. Be prepared and follow up.

In your meetings, be professional. Always have something to take notes on (don't take notes on your phone!). Always give your business card and follow up within two to three business days. Let whoever you're talking to know that you care.

6. Give a little.

When you're first starting out, you'll have to give in order to receive. Volunteer your products or services to nonprofit organizations. Get your name out there. Show people what you can do. Even if you feel like you'll be working for free, it'll pay off in the end. The community will see how hard you can work for little profit, and be more willing to trust and support your business.

7. Be legit.

Just like an antique needs authenticity papers, so does your business. If your business would be more credible with certifications, make sure you get them and display them throughout your place of business, on your website, and on your business card. People trust third-party evaluations. Here's how you can make it official.

8. Have a classy website.

Invest in appearance. Internet savvy is sexy. If you're not confident about your web skills, it's worth it to check out some online resources (we're assuming you know how to use a search engine). You can either learn some simple design techniques yourself or have a friend help you out. Try out Squarespace or Wix. Along with your site, make sure you dress well to reflect your professionalism.

9. Go above and beyond.

In your first months of operation, you're out to impress, so do nice things. This means, throw in a free estimate, bring along a free gift, or give some great (free) advice. People will appreciate you taking the time to give them personalized attention. Customer experience is the most important part of a successful business. This also means, after a meeting, send a handwritten thank you card, for example. Remember small details. Don't be afraid of being old fashioned.

10. Do what you say you're going to do.

If you can't deliver on your promises, no one is going to trust you. So if that means setting smaller goals, set smaller goals at first. Then, once you get your flow, you can scale up to reach your original goals. It's always better to impress someone who doesn't expect a lot than to disappoint someone who expects the world!

With a little patience, a lot of following up, and a sweet website, you'll have all you need to develop a great reputation for your small business, even before you get any customers. Keep these tips in mind and let your business grow.


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I mean, who doesn't love whipped cream anyway? These 5 "As" will show you why social media is something your small business needs to succeed. An "A" for effort indeed!

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