While a huge portion of what social media has become known for is posting pics of cute cats, keeping up with celebrity feuds, and salivating over food images, social media is actually great for small businesses too. Many small business owners relegate social media as the "whipped cream" to the perceived more important aspects to business needs, but social media is nothing to skip out on. I mean, who doesn't love whipped cream anyway? These 5 "As" will show you why social media is something your small business needs to succeed. An "A" for effort indeed!

Awareness - Brand Recognition

Social media, from Facebook to Twitter to Instagram to Pinterest and then some, is where many people find out what's new, hot, and trendy. Developing and maintaining company profiles and pages on as many social media outlets as possible is imperative for your brand and its noteworthiness. According to Forbes, "Every opportunity you have to increase your visibility is valuable. Social media networks are channels for your brand's voice and content." The more people see your brand, what you're doing, and what you've got to offer, the more your company name is top of mind when they want to buy your goods or use your services. Keep it fresh, frequent, and friendly. The more unique you are the better, but be sure you can be relatable and memorable. Another way brands can become instantly recognized is via a celebrity tie in. As per an article posted on Bloomberg.com, a watch company, Daniel Wellington did just that and the followers to their social media pages soared. Send out your product to representatives for celebrities, ask magazines for tie-ins, or reach out to the celebs themselves via their social media pages. One may bite and give you a shout out. With the number of followers the famous folks have, even if a fraction start to follow you, it's worth the effort.

Anywhere - Mobile Capabilities

If you've ever been on a crowded train, waited on a grocery checkout line, or even walked down a busy street, you've surely noticed the people around you engrossed in whatever they're looking at on their smartphone. Much of the time, they're thumbing through their social media feeds to see what's new and interesting. By investing in your social presence, you can be sure your current and potential customers and clients will see what you're posting and sharing no matter what time of day or wherever they may be. As Aabaco Small Business from Yahoo puts it, "Mobile is at the forefront of social media because most social activity that is being done is via a mobile device. Plan accordingly when developing your social strategy and be sure it is compatible and offers the viewer a positive experience." Heck, if someone's going to bump into someone while walking face down in their cell, why shouldn't it be your Facebook page that's hooked them in? When considering mobile, go even deeper and become educated on when the best times to post are and how frequently. Lots of companies see increased engagement on weekends, as per Adweek SocialTimes. And for the most click-thrus? 12 and 6pm are the times to post for the most bang for your buck. Of course, every set of consumers are different and each field and its base of followers have different trends. Your social media manager with aid from the social platforms can derive a posting plan that delivers the most value for your business.

Access – Increased Traffic

Social media information, when intriguing with obvious and uncomplicated calls to action, will bring readers to your company website, increasing your traffic, and in turn, profit. According to Aabaco Small Business, "Every website owner wants to increase their traffic and social networks to the list of site referrals. They also lead to more time spent on the site." Forbes adds, "Without the benefit of social media, traffic is limited to people already familiar to your brand. Every social media post you add is another path to your site. The more quality content on social media, the more traffic." So be aware of what you're posting and always give the reader a reason to click through to your website, be it for more related content, a special deal, or a new item or service. For help with maximizing your techniques for luring customers over, check out po.st. They can help capitalize on your readers' social activity and habits and aid you in effectively posting and integrating content that makes them yearn for more over on your website where the real action takes place as far as money making is concerned.

Allegiance - Engagement & Loyalty

Just like an old friend you've reconnected with on social media, your customers will become loyal to your brand the more you share with them and provide positive and useful material for them to look forward to. In addition, the more they see of you on social media, the more willing they'll be to engage with your posts by commenting, reviewing, and best for you, sharing with others who will be inclined to "like" your page and become a customer since they have trust in their friend's choices. Texas Tech University's College of Media & Communication reported that social media presence increases loyalty from consumers who follow a company's social media presence and those who engage in conversations with their followers were "the most likely to gain brand loyalty from those individuals because they like their voice to be heard." Be sure to keep active and participatory with your followers and make them feel special. Well, aren't they? Without them, your business would have a hard time succeeding. Remember, treat your followers with respect and try to move negative chatter to a private setting. And to make sure your readers know there's a "real person" behind the scenes, keep the activity moving with posts that show you've been reading what they are putting out there. Stay away from generic filler posts or "spammy" jargon that will probably be passed over anyhow.

Availability - Greater SEO

Search engine optimization is important for any business. You want to rank well among those in your field when it comes to online searches from prospective customers and clients. Forbes claims that SEO is the best way to obtain relevant traffic from search engines like Google. "Search engines may be calculating their rankings using social media presence as a significant factor. Strong brands almost always use social media, and being active on social media is a signal to search engines that your brand is legitimate, credible, and trustworthy." You can improve your ranking by staying on top of your social media posting and progress. The more readily you are able to be found online, the better off your company will be when folks dive into the sea of what's searchable and you're among the first they can reel in. Take a meeting with an SEO expert. You may not need to hire someone full time, but instead, try for a seminar or an advisor that can educate you on what and how much content to put out there to achieve optimal SEO value from your hard work.

So get social and check off the 5 "As" of social success. Your small business will be a "thumbs up" with your followers and fans awaiting your next post!

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I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.

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Southwest Airlines Sale 2022

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Quiet Quitting is the latest trend among Gen-Z TikTok that encourages setting boundaries at work

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Toni Morrison has an anecdote about her first ever job, which was cleaning some neighborhood woman’s house. The young Toni arrived home after work one day and expressed her troubles to her father. But he didn’t provide the sympathy she expected. Instead, he gave her something better — his advice:

“Listen. You don’t live there. You live here. With your people. Go to work. Get your money. And come on home.”

Years later, she wrote about this remarkable experience for the New Yorker and said, in hindsight, this is what she learned:

1. Whatever the work is, do it well—not for the boss but for yourself

2. You make the job; it doesn’t make you

3. Your real life is with us, your family

4. You are not the work you do; you are the person you are

What Morrison so eloquently articulated was setting boundaries. I revisited this piece during the pandemic when working from home ramped up in earnest. Back when work was one of the few things that anchored my day.

Without a physical office, the pandemic shattered the work/life balance for many people. There was no more of that physical separation that Morrison talked about. There is no coming home from work physically. There is no real life to come back to — just a manufactured commute to your laptop in your makeshift home office.

But, par for the course, Gen Z are navigating this boundaryless era using TikTok. While internet gurus promote hustle culture and constant online availability since you’re not getting face time with your managers, there’s a trend in town — “quiet quitting.”


@zaidleppelin On quiet quitting #workreform ♬ original sound - ruby


The trend arose from the depths of the pandemic. Layoffs, salary cuts, and furloughs proved that their employers did not care about their hard-working employees.

The Washington Post dubs quiet quitting as a fresh trem for an old phenomenon: employee disengagement. In many cases, it’s a response to burnout. For much of Gen Z, it’s a way of establishing healthy boundaries in the office and resisting the pressure of the rat race. After all, why work yourself to the bone for a company that just proved it’s ready and willing to let you go?

Despite the term’s negative connotations, Quiet Quitting can provide an empowering shift in thinking for employees.

For far too long, employees have been indoctrinated with a slew of toxic workplace advice. Faced with these old misconceptions and lacking job security or clear paths for advancement, Gen Z is untethering their identities from work.

Quiet quitting — therefore — might be a bit of a misnomer. These employers aren’t completely disengaged. They’re certainly not launching Flight Club-esque sabotage attempts on their employers. NO. Contrary to media panic, Gen Z understands the value of a job — the fickle market they entered ensured that. But they also understand the value of life.

They’re doing what they’re being paid for. Nothing more, nothing less.

According to Chief, a private membership network focused on connecting and supporting women executive leaders, older generations should learn from this approach.

“Gen Z has already endured the largest seismic shifts to the career landscape than any previous generation, having started their careers in the middle of a pandemic that changed office culture forever and a gig economy that makes piecing together work more viable. They’re taking both those realities and therefore demanding more autonomy and flexibility than any other generation.”

Gen Z are less attached to job titles and statuses. They’re more concerned about their lives. Sure, this can lead to problematic outlooks on money and experiences — see the “I can earn my money back” TikTok trend. But it’s better than hustling for no reward. Besides, as some Gen Z-ers put it on TikTok, the office isn’t even a vibe.

“With the ability to work from anywhere and for more than just one place, Gen Z-ers are forging their own paths that don’t rely on old patterns set by previous generations and are redefining what “career success” looks like. Gen Z can take note, as more and more leaders are similarly pursuing multiple income streams of their own through the form of a portfolio career. The way in which work looks like and where it happens is evolving.”

With less single-minded focus on one job, some TikTok business gurus advocate shutting your laptops precisely at 5 pm. And then jump onto your side hustle. Do nails or lashes on the weekend. Become social media managers for your phone. Sell soap on Etsy (again … perhaps not in the Fight Club way).

But this valorization of side hustles is not about hustle culture, either. They say job security isn’t guaranteed. Learning new skills and develop an alternate income stream/s to keep you afloat. Just make sure you’re not left in the lurch. BTW inflation is here. So every little bit helps.

But where do you start? Watching TikToks can only get you so far. Try a course on LinkedIn Learning to sharpen up your skills and learn new ones that you can turn into a verifiable side hustle — or leverage in your job search if quiet quitting leads to … real quitting.

Learn on your own time with bite-sized videos or in-depth courses. Watch them after work, before you clock in, or on your lunch break. Then, after your courses are complete, you’ll have certificates prominently displayed on your profile that prove your skills.