Exclusive Interview with Founder and CEO of Ignite Mind and Body Supplements, Jake Bernstein
I recently had the pleasure to interview the Founder and CEO ofIgnite Mind and Body Supplements, University of Massachusetts Amherst college senior (yes, you read that right), Jake Bernstein, who hails from Long Island, NY.
Ignite Power Packs are tasty chocolate powder supplements that provide a constant flow of steady energy, aid with focus and memory, improve our mood, and give long-lasting, all-day stamina for whatever it is we need to tackle.
His entrepreneurial spirit, determination to create a unique product, and overall business savvy make this young man one to watch. Here we discuss his personal journey, the inspiration behind Ignite, and what's next for this soon-to-be-graduate. What were you doing at 22-years-old?
Jake teaching college students his own age about business.
Q: When did you first want to be an entrepreneur and what was your first endeavor?
A: I've always been my most productive and motivated when working towards my own goals and on my own schedule. I started to realize this in high school while running a freelance development business where I built websites and web applications for clients. It was really rewarding to see the results that a little hard work and discipline could get me. From there, it seemed like a natural path to do more of that until it eventually took over all my free time.
Q: How did the idea for Ignite Power Packs come about?
A: The idea for Ignite Power Packs came to me early last summer (2016). I would wake up at 5:00am every other day to work out before going to work. By the time I got to work, I was exhausted, and no amount of coffee I chugged would help me focus on the software I had to program. Not to mention, my workout would be worthless if I didn't eat enough food to give my body the nutrition it needed. After enough frustration, the idea finally came to me. Why not combine things that solve my problems separately into a delicious and convenient solution? Our Power Packs are just that. A tasty chocolate drink mix that combines the energy of caffeine and B vitamins, the nutrition of a protein shake, and the focus and clarity that are derived from commonly used plants known as nootropics.
Q: What has been your biggest challenge with the product/company thus far?
A: Our biggest challenge so far has been deciding which areas are the best to spend our capital most effectively. A big part of running our startup is bootstrapping and being smart with the funding that we do have. If we can keep doing this, it'll be a lot easier to make sure Ignite stays around and that we can keep growing and providing people with products that help them get more done and get more enjoyment out of their day.
Q: What has been the most rewarding experience throughout the process of bringing Ignite Power Packs to the market?
A: The most rewarding experience is hearing positive reviews from happy customers. The supplement industry is one that isn't the most regulated, and because of that, can be seen as shady. At Ignite Mind and Body, we aim to be on the opposite side of the spectrum, and be fully transparent with our customers. It's nice to hear from them and know that we're giving them the results they want and maintain the trust and honesty the customers deserve.
Q: What is different about Ignite Power Packs compared to other products in its category?
A: For us, the health of our customers is important - not just the effects they feel. Because of this, we only use nootropics that are completely plant-based. We want our customers to stay healthy and be able to use our Power Packs whenever they need to without having to worry about what's inside. Not to mention, our formula doesn't just give you a mental edge, it also helps you out physically, which many of our competitors' products don't do.
Q: Where can people purchase Ignite Power Packs?
A: People can get Ignite Power Packs right on our website, https://subscription.ignitemindandbody.com. We want you to experience the results for yourself, so there's even an option to get 3 FREE Power Packs on us. If you've ever felt like there's not enough time in the day or that you know you can get more done but just can't seem to reach your full potential, take us up on our free power packs and feel the difference we can bring.
Q: Where do you see the brand going in the future?
A: At the end of the day, Ignite Mind and Body is more than just a supplement company. We want to work together with our customers to help them become the best versions of themselves that they know they can be. Ignite Mind and Body is about reaching your full potential, and that means we'll be providing you with the right content, the right products, and the right community to help you do just that. 10 years down the road, we hope for Ignite Mind and Body to be a household name that's associated with growth, success, and honesty.
Q: What advice would you give a budding entrepreneur seeking to launch a new product or service?
A: Start today. No matter how small a step you take, any step will help you build momentum and get you on the right path. A lot of us have this inner fear that our work won't be good enough - myself included. But the truth is, you have to start sucking at something today if you want to be awesome at it a few years from now. Force yourself to start today. You won't regret it.
Q: How many people work for the company at this time?
A: Currently just two people work for Ignite. Staying small until it's necessary to grow helps us move fast, be efficient with our capital, and make decisions more easily. More people will join the team down the road, but we're holding off until we find it's the right time.
Q: Sum up Ignite Mind and Body in 3 words:
A: Productivity boosting supplements.
Q: What about your personality makes you a successful entrepreneur?
A: I wouldn't same I'm a successful entrepreneur just yet when there's people like Jeff Bezos and Elon Musk out there changing the world. But I think one thing that helps me succeed is the willingness to fail and look foolish. If you want to get things done quickly, you're going to fail along the way. The important thing is to be OK with this and to focus on learning from your mistakes instead of wasting time worrying about what other people think.
Q: How were you able to finance the development and launch of the brand?
A: There's a lot of great resources out there if people just take the time to look for them. We've found a lot of local entrepreneurship and pitch competitions that are literally handing out money for people who put in enough effort. We've also found mentorship programs and accelerators that you can apply to which provide funding if you're accepted. We've actually just been accepted to one and we're excited to see it help us grow. We also invest the money from our day jobs and savings into the business. It's nice to have a side stream of income to help us grow, and this helps take out some of the risk and worry about where our money will come from. On top of this, there's been a lot of bootstrapping and being smart with our money. Luckily, we have a very straightforward business model. We trade useful products for money. So unlike some software companies that might have to rely strictly on funding and can't profit right away, we're able to make money up front and reinvest it in the business.
Q: Anything else you'd like to share?
A: If you're even just the slightest bit curious about starting a business, you should go for it. You can only read so much about a topic. Actually going for it will teach you ten times more. Between the wealth of information online and being able to crowdfund your projects through sites like Kickstarter, there's really no reason you can't start your business today.
Give Ignite a try. It may just give you the boost you need to launch your own business!
It's Southwest Companion Pass Season. Here's Why It's The Best Flight Deal on the Market
There’s all this talk about solo travel. And for good reason — no wasting precious time waiting for others to get their act together, take the plans out of the group chat and actually buy the tickets. Going solo, you can be spontaneous. You can plan your trips according to your precise tastes. You can hop on any flight and fly awayyyyyy.
But what if each time you flew you’d get a free ticket? That’s what you get with the Southwest Companion Pass.
Award status, upgrades, lounge access — there are many perks in the frequent flier game. But one of the coveted holy grails is the Southwest Companion Pass.
What is the Southwest Companion Pass?
The Companion Pass is part of Southwest’s Rapid Rewards program. You get to choose one person to be your “companion,” and they fly with you for free (plus some taxes and fees) on every flight. That’s right. Two for the price of one. That’s half off each ticket if you split it! Whether you’re flying with a partner, family member, friend, or anyone else, they can tag along for free.
And it gets better: once you earn the pass, you can reap the rewards for that full calendar year … AND the next. That’s why people go mad trying to earn a companion pass during the early months of the year. The sooner you qualify, the longer you can use it.
There are also no blackout dates. There are no limits. And if you didn’t purchase the ticket (think: work travel, your companion, or a generous benefactor), there are no restrictions! As long as you’re the one on the plane, your companion can also … be on the plane.
You can also switch out your designated companion 3x a year. So, no need to stay in a relationship simply to get the most out of your companion pass! Ghost and fly away — with a whole new companion!
If this sounds too good to be true — it’s not. But there is one small catch. It’s kinda tough to earn this mega reward.
How to qualify for the Southwest Companion Pass?
You can qualify for the pass in one of two ways:
- Fly 100 qualifying one-way flights
- Earn 135,000 qualifying points in a calendar year.
Clearly, this is no small feat — especially if you’re trying to qualify ASAP.
So how do you actually earn the Southwest Companion Pass?
Don’t worry, there’s a path to earning this amazing reward without climbing on 100 flights or spending an exorbitant amount of money.
Earning 135K reward points may seem completely impossible, but it’s easier than it sounds. Simply sign up for a Southwest Credit Card and turn those spending habits into a rapid rewards account. Through the Rewards Priority Credit Card, earn points when using local transit and commuting, plus score major points and miles whenever you spend.
Stay with me here. This is not some scheme to get you into credit card debt. Many airline cards come with potential savings, giantic rewards, awarding you points, and cashback with every purchase you make that can be redeemed for travel. And often they can come with passive sign-up bonuses. If you spend a specific amount of money within a certain timeframe of opening the card, you can be in for a windfall of points.
Now that’s where the companion pass comes in:
- Southwest Rapid Rewards Premier
- Southwest Rapid Rewards Plus Credit Card
- Southwest Priority Credit Card
- Southwest Rapid Rewards Premier Business Credit Card
- Southwest Performance Business Credit Card
Southwest has three personal cards and a business card. Each of these cards offers rewards between 30K-80K points. In the past, people could open two cards and get a bonus that granted enough points to almost meet the minimum. However, with new restrictions on personal cards, you can only get one bonus every 24 months. Boo!
However, this doesn’t apply to business cards. If you’re eligible, have good credit, and not likely to spiral into insane credit card debt, you can open a business card and a personal card, and accrue 100K+ points. The Rapid Rewards Priority Credit Card will get you points after you spend money in no time.
Now to earn the rest of them.
The secret to gaining these credit card points is to plan your card sign-ups around big purchases. Just before a recent move, I opened a card . . . and the rewards came rolling in — a small balm to ease the pain of how exorbitant moving can be.
Put everyday spend — especially big purchases or bulk items — on your Southwest credit card and watch your award points quickly add up. Typically, you earn 1 point per $1 spent on your Southwest card and 2 points per $1 on actual Southwest purchases.
But there are other ways to earn points, including:
- Flying Southwest: Booking travel on Southwest earns more points. The cost of this travel will be worth it with your companion pass
- Shopping from Rapid Rewards Partners: Purchases with Southwest’s “Home & Lifestyle” and “Shop and Dine” Partners also earn Companion Pass qualifying points. While you shouldn’t make gratuitous purchases, browse Southwest’s partners to see if you could earn extra points for items you'd be purchasing anyway. All this, simply from enrolling in their Dining Program and shopping with their partners.
So there you have it! And since it’s almost Spring, get to earning and soon you’ll be flying two for the price of one!
Oh, how far we’ve come!
Women’s History Month is here. What a pertinent reminder of how far women have come in society — but this far is far from far enough. From the pay gap to daily microaggressions, it’s still obvious that women are treated as lesser-than in society. This is especially clear when you look at how few female-founded businesses there are.
According to Rolling Stone, it’s crucial to support female-owned businesses. They report: “While it is true that the different experiences and backgrounds that women and men have undoubtedly affect business approaches, this is actually a good thing. A business with diverse perspectives is an innovative business that can actually push the boundaries of industries.” Like with any other social justice cause, uplifting marginalized folks is good for everyone involved. We all benefit from the increased, diverse worldviews brought about by representation.
The article continues: “Having a gender-diverse business yields better consumer insight, and in turn, a more profitable business. Back in 2015, McKinsey & Company found businesses that were more gender-diverse were likely to outperform approximately 15 percent above the industry median. Years later in 2020, they found that the percentage had increased to 25 percent.”
Therefore, even if we aren’t focused on all the social and political reasons to uplift female entrepreneurs, it’s better for everyone’s bottom line if we do.
Yet, despite this oft-proven reality, archaic stereotypes and oppressive systems stand in the way of progress in every sector. An article in Business News Daily outlines some of the obstacles women face as entrepreneurs. The number one hurdle they face? Social expectations.
The article advises that in order to beat this imposter syndrome, female founders should stick to their guns rather than trying to conform. “Women may feel as though they need to adopt a stereotypically "male" attitude toward business: competitive, aggressive, and sometimes harsh. But successful female CEOs believe that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations.”
But often, women are told their lack of professional advancement is their fault. You’re too shy. You’re not assertive enough. You need to ask for what you want. Otherwise, how do you expect to get it?
However, despite this refrain, it’s actually not their own fault. This scapegoating convinces ambitious women that if their careers are stifled, it’s their fault. This causes imposter syndrome, lack of representation, and real industry consequences.
According to BND, “Raising capital is even more difficult for women-owned businesses. A 2014 Babson College report found that less than 3% of companies with venture capital funding had female CEOs … venture capitalists tend to invest in startups run by people of their own ‘tribe.’”
Other things that get in the way of women climbing the ladder to success include: struggling to be taken seriously, owning their accomplishments, building a support network, balancing business and family life, and coping with the fear of failure.
These are real, tangible barriers that most female entrepreneurs face. The women who have succeeded should be celebrated — and this month is the perfect one to do so. Luckily for us, we can vote with our dollars, supporting the businesses we love so that there can be more like-minded companies out there in the world.
Here are some of my favorite female-owned brands to shop during Women’s History Month:
Sustainable brands are on the rise and women are leading the charge. Bee’s Wrap is a savvy alternative to disposable food covers like tin foil and cling film. It’s also much cuter and easy to use and reuse over and over again.
Southern Elegance Candle Co - Sweet Tea
A divine self-care day — or rather, night — isn’t complete without candles. This female-owned Southern Elegance Candle Co is backed by Dianne Furstenburg. Their candles blend luxury and comfort with the down-home scent of sweet tea. Their signature scents will fill your home with relaxing aromas that will remind you to stop the insanity and slow down.
The Chai Box - The Ultimate Chai Lover's Gift Set
There’s nothing like curling up at night with a cozy, warm drink. This Chai Set gives you the opportunity to make your chai anyway you like it with the most high-quality spices you can buy.
Bossy Cosmetics Style, Meet Substance Eyeshadow Palette
This brand keeps natural shades of make-up from being boring. Earth tones and metallic shades combine to create a palette that’s bright without being garish. Plus, it's not just woman-owned, it’s Black-owned, and also vegan.
Pura Terra Complexion Clay
Clay masks may be effective at detoxing your pores of excess sebum and clearing pimples. But they can strip your skin of some of the good oils it needs to thrive. This complexion clay is the best of both worlds, making it tough enough to work and gentle enough not to demolish your moisture barrier.
OBIA Naturals Babassu Oil Deep Conditioner
Restore your hair’s natural moisture levels with this rich, nourishing conditioner. It’s enriched with babassu oil, an oft-overlooked oil that pumps your strands full of goodness without leaving a residue. Combined with avocado oil, and pro-Vitamin B5, you’ll have your healthiest hair yet.
The Future of Coffee is Melted
There’s an internet trend that says that everyone has three drinks: one for energy, one for hydration, and one for fun.
Hydration drinks are usually seltzer, a sports drink, or good old-fashioned water. Fun drinks can be anything from boba to kombucha to a refreshing fountain sprite. But the drink you choose for energy says the most about you. Are you a chill tea drinker? An alternative yerba mate devotee? A matcha-obsessed TikTok That Girl wannabe? A chaotic Red Bull chugger? Or are you a lover of the classics, a person after my own heart, who just loves a good cuppa joe?
Coffee can come in many forms. Straight black, concentrated like cold brew for a heartier flavor, or a milky, sugary, frothy treat for a blend of energy and fun.
But the dreaded coffee descriptor: downright bad.
We’ve all been there — free hotel coffee, questionable diner coffee, disappointing overpriced coffee shop coffee. Pour one out for the cups we left unfinished due to sheer revulsion.
In those moments — taking a sip of bitter, bad bean juice and worrying that someone might know if we slyly spit it back into the offending cup — I start to wonder if the “make your coffee at home” brigade is right.
It’s a common point of contention in the personal finance community — but also in the world at large. Is it really such a monumental waste of money to buy coffee instead of making it at home?
If you go by the dollar, of course, it’s cheaper to brew a cup at home. Plus, you’ll always know what you’re getting. It’s not exciting, but it’s not disappointing either. You'll never risk a truly awful cup unless you never learned how to use that French press of yours.
But what about the emotional cost? Especially during the height of the pandemic, going out for a little coffee and a walk was one of the few indulgences we were allowed. Plus, there’s a reason coffee shops are always bustling and busy. They’re a place of communion. Of community. To gather intentionally, to bump into the same 9:47 a.m. crowd every morning on your commute, or to stumble into delight.
And, while the money you save making every single cup of coffee at home could compound into hundreds of dollars over your lifetime…is it worth it?
If your coffee habit is integral to your happiness — for so many of us, it is — don’t give it up. Add it to your budget alongside other delights that align with your values like your Apple Music premium subscription or your travel fund.
Maybe reduce other expenses like that accompanying pastry, disposable cups, or larger sizes over smaller ones. You can also find a middle ground. Save your coffee walks for a special occasion or reduce to a few times a week. A few times a week, why not splurge on an at-home coffee brand you truly adore to make yourself more likely to brew at home. Better yet: one you can take on-the-go. Never stoop to subpar coffee again!
Enter: Cometeer Coffee.
Cometeer is the latest coffee innovation: flash-frozen coffee pods. They developed a proprietary extraction system that optimizes all the variables that lead to spectacular coffee. This is achieved with high-quality coffee beans, flash freeze them, and deliver the pods right to your door. Simply melt and enjoy.
26 grams of coffee go into each capsule, brewed with a process that’s carefully calibrated to extract as much flavor as possible from the beans — which are sourced from an array of the country’s best roasters. As soon as it’s brewed, it’s frozen at a chilly -321 degrees to lock in its flavor. The result? The perfect icy puck of the most complex coffee you’ve ever tasted.
And with a travel set to ramp up, having easy coffee pods on hand will be a game-changer. Everyone’s traveling — but travel better by packing Cometeer pods.
Based on research from the travel guidance firm The Vacationer, more than 42% of Americans are expected to travel this summer than last, while only 12% will travel less. (The 42% is a notable jump from the 25% who said they would travel more in 2021's survey.)
It’s the summer of revenge travel, promising lots of trips … which means endless nights, early mornings, and long airport lines. Get through them with coffee, but don’t settle for less than the best.
Cometeer's hyper-flavorful top-tier beans come from the world’s best roasters, ground and brewed with incredible precision, flash-frozen at peak flavor, and ready to be melted by you.
Making great coffee is hard, but melting great coffee is easy. Peel back the lid and drop it in a mug. Add hot water, enjoy. The end.