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Elevators in corporate office hold quite a few people. In this instance, the Editor-in-chief and CEO of the magazine I had just interviewed to intern for was standing next to me.

He turned his head and looked at me quizzically.

"Do you work for me?" he asked me.

"Not yet," came out of my mouth. And the entire elevator filled with business professionals became incredibly quiet.

He was taken aback at first. Then he laughed and everyone laughed.

"Good answer," he told me.

My academic advisor died laughing. She said that was the shortest elevator pitch she's ever heard. I was surprised I had an elevator pitch.

An elevator pitch is a clear, brief summary about you, your work and what you can do for a company. Think of it as an oral cover letter that's 30 seconds or less. It's quick—normally the length of an elevator ride— hence the name. An effective pitch normally has three parts.

Start with who are you. It's pretty basic. Summarize your skills and unique traits into clear, concise thoughts. Emphasizing your distinctive take on a skill is important to standing out. If you're a social media expert, what is your area of expertise? "I am adept at turning niche content into viral hits on Instagram and Twitter" is far more memorable than "I am a social media savvy millennial."

The second piece is your ask or your goal. Are you looking for an opportunity to work with or for a company? Or are you asking from an interview, advice, or connections? Be honest and specific about what you want. It shows you have a goal in mind and are interested in completing the necessary steps to achieve the goal.

End with your why. Why do you want what you are pitching for? It needs to be genuine and or compelling, because otherwise why grant your request? "I want help people" or "I want to make your company better" is not enough. "I'm interested continuing research in food production in countries with high malnutrition rates in order to find a reliable solution to improving children's health." Or "I believe in your company's philosophy and helping you helps bring a bigger audience to the issue of the pay gap."

Once you've put all of your pieces together, it's time to practice delivery. There's a very fine line between being confident and cocky. Don't promise the moon when you know you can't deliver it. Knowing how to tip toe the line into delivering a strong, elevator pitch takes practice. Try your elevator pitch to yourself in a mirror. Then try it on friends and family until you can deliver it with confidence and without stuttering.

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I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.

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Southwest Airlines Sale 2022

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Quiet Quitting is the latest trend among Gen-Z TikTok that encourages setting boundaries at work

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Toni Morrison has an anecdote about her first ever job, which was cleaning some neighborhood woman’s house. The young Toni arrived home after work one day and expressed her troubles to her father. But he didn’t provide the sympathy she expected. Instead, he gave her something better — his advice:

“Listen. You don’t live there. You live here. With your people. Go to work. Get your money. And come on home.”

Years later, she wrote about this remarkable experience for the New Yorker and said, in hindsight, this is what she learned:

1. Whatever the work is, do it well—not for the boss but for yourself

2. You make the job; it doesn’t make you

3. Your real life is with us, your family

4. You are not the work you do; you are the person you are

What Morrison so eloquently articulated was setting boundaries. I revisited this piece during the pandemic when working from home ramped up in earnest. Back when work was one of the few things that anchored my day.

Without a physical office, the pandemic shattered the work/life balance for many people. There was no more of that physical separation that Morrison talked about. There is no coming home from work physically. There is no real life to come back to — just a manufactured commute to your laptop in your makeshift home office.

But, par for the course, Gen Z are navigating this boundaryless era using TikTok. While internet gurus promote hustle culture and constant online availability since you’re not getting face time with your managers, there’s a trend in town — “quiet quitting.”


@zaidleppelin On quiet quitting #workreform ♬ original sound - ruby


The trend arose from the depths of the pandemic. Layoffs, salary cuts, and furloughs proved that their employers did not care about their hard-working employees.

The Washington Post dubs quiet quitting as a fresh trem for an old phenomenon: employee disengagement. In many cases, it’s a response to burnout. For much of Gen Z, it’s a way of establishing healthy boundaries in the office and resisting the pressure of the rat race. After all, why work yourself to the bone for a company that just proved it’s ready and willing to let you go?

Despite the term’s negative connotations, Quiet Quitting can provide an empowering shift in thinking for employees.

For far too long, employees have been indoctrinated with a slew of toxic workplace advice. Faced with these old misconceptions and lacking job security or clear paths for advancement, Gen Z is untethering their identities from work.

Quiet quitting — therefore — might be a bit of a misnomer. These employers aren’t completely disengaged. They’re certainly not launching Flight Club-esque sabotage attempts on their employers. NO. Contrary to media panic, Gen Z understands the value of a job — the fickle market they entered ensured that. But they also understand the value of life.

They’re doing what they’re being paid for. Nothing more, nothing less.

According to Chief, a private membership network focused on connecting and supporting women executive leaders, older generations should learn from this approach.

“Gen Z has already endured the largest seismic shifts to the career landscape than any previous generation, having started their careers in the middle of a pandemic that changed office culture forever and a gig economy that makes piecing together work more viable. They’re taking both those realities and therefore demanding more autonomy and flexibility than any other generation.”

Gen Z are less attached to job titles and statuses. They’re more concerned about their lives. Sure, this can lead to problematic outlooks on money and experiences — see the “I can earn my money back” TikTok trend. But it’s better than hustling for no reward. Besides, as some Gen Z-ers put it on TikTok, the office isn’t even a vibe.

“With the ability to work from anywhere and for more than just one place, Gen Z-ers are forging their own paths that don’t rely on old patterns set by previous generations and are redefining what “career success” looks like. Gen Z can take note, as more and more leaders are similarly pursuing multiple income streams of their own through the form of a portfolio career. The way in which work looks like and where it happens is evolving.”

With less single-minded focus on one job, some TikTok business gurus advocate shutting your laptops precisely at 5 pm. And then jump onto your side hustle. Do nails or lashes on the weekend. Become social media managers for your phone. Sell soap on Etsy (again … perhaps not in the Fight Club way).

But this valorization of side hustles is not about hustle culture, either. They say job security isn’t guaranteed. Learning new skills and develop an alternate income stream/s to keep you afloat. Just make sure you’re not left in the lurch. BTW inflation is here. So every little bit helps.

But where do you start? Watching TikToks can only get you so far. Try a course on LinkedIn Learning to sharpen up your skills and learn new ones that you can turn into a verifiable side hustle — or leverage in your job search if quiet quitting leads to … real quitting.

Learn on your own time with bite-sized videos or in-depth courses. Watch them after work, before you clock in, or on your lunch break. Then, after your courses are complete, you’ll have certificates prominently displayed on your profile that prove your skills.