I sat down with Aaron Bernstein, founder of AaronB Fitness. He is an attorney with a personal training certification who recently launched his own fitness program after a life-long love of health and fitness. Here, we discussed his path towards the legal profession, what has inspired him to put more time towards his self-developed fitness program, and advice he can give others who neglect or forget what gives them inspiration and purpose. Life is a balance, work and enjoyment can go hand-in-hand, and it is never too late to make time for something you love.
What made you choose law as a profession?
I had a technical background. Electrical Engineering. There is a special field of law, patent law, which is the only sort of law practice that only certain people can take up. To be a patent lawyer you must have a science or engineering degree. So, it makes for a good career choice – not that many people can do it. Since law is analytical much like engineering, law appealed to me to. I was lucky to get a scholarship to law school and really enjoy law and my lawyer career.
Name a few of the best things about the legal field that you've experienced and a few of the most challenging.
Practicing law involves a lot of thinking, communicating with clients and opposing counsel, and problem solving. I love to think, and problem solve. That's the engineer in me. Also, I enjoy communicating, explaining things that might be hard to understand. I teach patent law topics a few times a year for one of the well known continuing legal education firms. And I like to help both sides find a middle ground to resolve disputes. I like to try to be the objective, fair, and sensible perspective in the room. That serves everyone in the legal dispute environment.
Most challenging – that relates to the last comment. Practicing law typically involves, each day, engaging in conflict. Whether you are negotiating a business contract or dealing with a lawsuit. People are often emotion-driven rather than practical and rationally driven. As a lawyer, by definition, you represent one side, and you must be the "zealous advocate" for your side. That is literally in the code of lawyer's ethics. Which makes sense. That's why your client hired you. But that means you spend most of your time as a lawyer engaging in conflict. If you're a sensible peace-maker at heart, that can get to you after a while.
When did you decide to get certified in personal training and why?
Since I was a kid, I had enthusiasm for fitness. To be honest, I'm sure it was mostly vanity-driven. I lived for a long time in southern California and I wanted to look good at the beach – smiley face, hah hah. I even lived in Venice Beach (the famous Muscle Beach) and saw Arnold Schwarzenegger there in the gym a few times. World's Gym in Venice California.
Anyway, the fitness industry is always what my "voice inside" told me was my strongest interest. But sometimes if you have the opportunity and the capability you follow the path that conventional society urges. In my case, a high-paying lawyer job in a specialized legal field. Nevertheless, several years out of law school I still wanted to keep the fitness industry in my life in some meaningful way. So, I obtained a Personal Trainer Certification through ACE, American Council on Exercise, one of the more well-established certification organizations. I've held the certification for 17 years now.
What is the inspiration behind and the goal of AaronB Fitness?
I've finally gathered the energy and focus and enthusiasm to really take a run at doing something with my fitness training and interest. The internet, websites, YouTube, and all the social media channels open infinite possibilities to offer value and interest and audience reach that were not available in the past. Seeing the great, helpful, and entertaining things people are doing from an online and social media platform is inspiring. If they can do it, I can too (although I'm not sure I'll ever generate more interest than the quirky cat videos do.) The goal is to truly help people on a practical level. Most of the "fitness industry" is greed-driven false promises that set you up for disappointment. I want to be honest and helpful.
Aaron B in his gymaaronbfitness.com
What makes AaronB Fitness different/better than other fitness plans?
My central proposition is, and we all know this deep down inside, the fitness industry is selling you a lot of "hooey," false promises and unreasonable expectations. Greed-driven, they tell you you'll have six-pack abs or a modelesque bikini body in six weeks if you just join their gym, swallow their pill, or buy their fitness training program. AaronB Fitness is willing to poke fun at this RIDICULOUS, traditional greed-driven fitness industry whose sole objective it to see that you part with your hard-earned money for something that is NEVER going to work in the long run. And more importantly, AaronB Fitness is here to provide you real weight loss and fitness advice in a way that will move you toward your goals quickly and realistically, and in a way such that you'll have fun in the process.
AaronB Fitness aims to entertain and give you truthful, accurate, and realistic weight loss and fitness advice. No lies, no false promises, no impossible expectations that just lead to let-downs. The truth that works and is fun! That's our philosophy and that's the foundations of everything we offer.
Are you trying to reach a specific audience?
Yes. We're trying the reach the "everybody." The "fitness pro" bikini perfect ladies and shirtless guys (real or Photoshopped, who knows?) -- Who are they trying to reach and fool?!?
Time Magazine reported in October of 2017 that according to National Center for Health Statistics, 40% of adults and 19% of young people in the United States are obese (Not just overweight, but clinically obese. And nearly 75% of American men and more than 60% of women are obese or overweight. Nearly 30% of boys and girls under age 20 are either obese or overweight. Now, I'm a big fan of personal responsibility. But the fact is, we've been victims of other greed-driven industries, for example fast food and refined sugar. And now we have a catastrophic health crisis on our hands. I want to help work on addressing that. And as importantly, help people be happier in their lives.
Look, we all love the idea of beach perfect bodies and six-packs abs. Something to aspire to. But that's not what we need to be aiming for. First things first. We need to learn to sensibly drop some pounds, which we'll be very happy with when we look in the mirror. And we need to sensibly bring activity and exercise into our daily and weekly routine. The audience AaronB Fitness is trying to reach is all of us "real people" who need to deal with first things first. Lose some weight. Get active. Get educated about how you can do that in a fun way. In 6 to 12 months we'll start working on the six-pack abs and the perfect beach body.
What has been the most difficult thing thus far setting up your website and program?
Setting up a professional-looking polished website and filming decent quality video Vlogs is pretty complicated. For example, how do you set up taking credit card payments on your website? What camera and microphone and lighting do I need to make quality videos? How do you set up a YouTube channel and a Facebook business page? And also, our first system for sale is a digital interactive product that has a ton of software programming behind it. I did every bit of all of it myself, including all the graphics and web design and photos and videos. And every bit of the First Things First system that we sell from the website. So, there was a huge technical learning curve. But I enjoy that kind of thing, so I had a blast doing it, and I'm definitely still learning.
What would you say to people who think staying in a more "stable" career is the smarter move?
Certainly, that makes practical sense. I will continue to make my legal career as my primary source of income. But don't let life pass you buy. Life is not a dress rehearsal and all those other clichés. If you have a passion for something, don't regret never putting legitimate time into it. Get up a few hours earlier, watch a little less TV and avoid other time stealers to put time into whatever it is that lights your fire.
Do you see any similarities between being a lawyer and being a personal trainer?
Sure. In both fields you deal with people one-on-one. You have clients whom you need to listen to very carefully to understand their goals and objectives. And then very effectively help them accomplish those.
If you could talk to your 18-year-old self, what career advice would you give?
I don't at all regret being a lawyer. It's a terrific career. But I would have put more serious energy into the fitness game much earlier on if I had it all to do over again. What I would tell my 18-year-old self is, listen to your gut. Trust what it is telling you. If there is a pursuit that motivates you to want to get up early in the morning and stay up late at night, do lots of it.
If someone feels stuck in a job or is afraid to make a change, what can you advise them?
Sure. You don't need to make a change. Meaning you don't need to ditch everything and turn to something new and very risky. Rather you just need to gut-up and make the time to add something new to your life and routine that you're passionate about. It takes lots of hard work and discipline, but you will absolutely not regret it. In fact, you will likely regret not doing so.
Do you have a personal motto/mantra?
I think I have many. And from time to time they will be the focus of some of the AaronB Fitness blogs and video vlogs. One that stands out is a paraphrase of a quote from Henry David Thoreau's Walden. Live life deliberately, so that you do not reach the end of your days regretting that had not. That's not the exact quote, but that's how I paraphrase it. Meaning, guide your own life and chose your own endeavors. Don't live someone else's life or society's prescription for you. Don't just go along for the ride. Are you leading life or is life leading you?
Anything else you'd like to share about yourself or AaronB Fitness?
I'm so glad I put the work into launching AaronB Fitness. It's just a baby and it will grow and evolve and improve. But it's a platform now that will let me stay involved with something I've been "shoulding" to do most of my life but put off for so many years. Everyone reading this should gut-up and do the same. Another quote I'm fond of is by a famous ultra-marathon runner, Dean Karnazes. "Somewhere along the line we seem to have confused comfort with happiness." You'll never regret putting hard work into something that matters to you. Rather, you will surely regret not doing so. Just begin. Once you begin you'll see immediately what I mean.
Visit AaronB Fitness for more information and inspiration!
AaronB Fitness aims to make fitness doable for normal, busy peopleaaronbfitness.com
The National Financial Educators Council (NFEC) surveyed young adults in 2017 and asked them what high school level course would benefit their lives the most.
The majority responded that money management was the course that would be most beneficial.
With personal debt is at its highest record and COVID-19 threatening to have the hardest economic effects on youth, understanding money and finances is an important life lesson that should be taught to children at a young age.
The following is a list of the best financial literacy lessons and tips to teach children throughout different life stages.
I thought I had a pretty good handle on my finances out of school. I worked several jobs while attending university and had little to no problem managing my income. However, once I graduated, I realized how much more complicated personal accounting could really be.
There were so many variables I needed to keep track of. Biweekly bills, monthly charges, and general necessities amounted to a heap of confusing numbers that were often impossible to decipher. The funniest part was that I was actually trying to do this by hand (I don't know what I was trying to prove to myself, either).
After messing up for the 17th time, I decided to give Microsoft Excel a shot. I used Excel a bit in school and I knew all the big-wig finance people used it, so what could I possibly have to lose? The answer is about six hours of my precious time. Excel isn't much of an improvement over handwriting and it's still dependent on the user to manually input all of the information. It's like doing everything by hand with the slightest help, meaning that it still required a tremendous amount of time and concentration. Well that was all for nothing, I guess.
It's sort of funny. I was certain that I could manage my personal finances with ease, when it's practically a full-time job. I was already stressed out enough with my first job and I knew I didn't have enough time to give my finances the attention it deserved.
That's why I decided to try out a budgeting app. My best friend told me that he uses an app called Truebill to manage his finances. "What does it even mean to manage your finances?" I asked him. He told me that Truebill was the personal financial assistant I wished I could have. It could aggregate all of my account information into one place and give me specific insights and actions.
I loved the idea of having full control over my finances, especially during a time of financial uncertainty, and I realized that Truebill would be the easiest way to accomplish this. The user interface is incredibly simple and intuitive, so it doesn't even feel like a finance app! Truebill offers a multitude of features, with their most popular being the ability to cancel subscriptions with the press of a button.
Okay, I had no idea how many subscriptions I was still subscribed to. In fact, I wasn't even using a quarter of the subscription services I was signed up for. Subscription boxes, streaming services, my old gym, and even an old subscription to my favorite magazine--it was all there and I was livid. How could I let myself waste all of this money and how did I never catch this? Thank goodness for Truebill.
Truebill also offers bill negotiations. There is a 40% fee based on how much you save and Truebill even claims that there is an 85% chance that they'll be able to lower your bill once a negotiation is requested. Why wouldn't I take them up on this? There was zero risk and I would only have to pay once my bill was lowered (which means that I would be saving money regardless).
More standard features of Truebill include the ability to generate a credit report on-demand and even request a pay advance. I only used the pay advance feature once when I wanted to buy a gift for my mom, but didn't have enough cash in hand and Truebill automatically reimbursed itself when I got my next paycheck.
The credit report is another fantastic feature and practically taught me what good credit meant. Truebill's credit report basically shows you which financial decisions have the most significant impact on your credit score and ways that you can improve your credit month-over-month. I've never had such control over my credit and it feels good.
I'll be the first to admit that I was extremely naive coming out of school. I figured that as long as I was attentive, I could manage my finances with ease. We manage money to some extent throughout our entire lives, but once you're thrown out on your own, it's a completely different story. With Truebill, I've finally been able to take control over my finances and stay on top of all of my responsibilities.
My buddies and I always try to make it out to a game, but we never really care which one we end up at. Obviously we have our favorite sports and teams, but it was rarely about what game we went to or who we saw playing. It was about watching the game live.
In the early months of lockdown, all we had was Korean baseball, and trust me, we loved it. The only issue was, none of us had any idea what the commentators were saying. Even then, a few of my friends weren't huge fans of baseball. They were into sports like football and basketball, ones that moved at a quicker pace with less down-time in between plays.
We decided to see if there were any other events going down and came across horse racing. Yes, horse racing. It was perfect--short, fast-paced, and most importantly, an opportunity for betting.
I had never really considered watching a horse race any time other than the Belmont Stakes, but the prospects of the sport seemed exhilarating. Even better, with horse racing we knew we could still recreate the atmosphere of a race track. Salty snacks? Check. Stale beer? Check. A simple and easy way to bet? Check.
One quick Google search later, we came across TVG, powered by FanDuel. It's an online betting platform that takes you right to the heart of the action. We were a little apprehensive about using a mobile app to place our bets, but TVG's ability to bet on live horse races from all over the world was too good to pass up.
Here are 5 reasons why we are obsessed with horse racing thanks to TVG:
1. Betting has never been easier
Use your phone or computer to watch and bet on live horse races in real-time. TVG offers a bunch of features to make betting even simpler--live odds and handicapping tips leverage recent learnings to help you make your best bet. Not to mention, TVG's exclusive race content and wagering guide offers an under-the-hood look into the strategy behind horse race betting.
2. The biggest selection of horse races out there
If you're looking to drop a little dough on a horse race, chances are your best option is your local race track. But watching the same few horses races over and over again isn't the most exciting thing. With TVG you have access to over 150 tracks worldwide with races happening consistently throughout the day.
3. Get a generous sign-up offer when you place your first bet
Once you register your account, you will be eligible for a $200 risk-free bet. All you have to do is place your first bet and you're covered. If you happen to lose, TVG will insure you for up to $200 as a sort of wagering credit. I may have been a little trigger happy when placing my first bet, so having this insurance was a great perk. There are also a bunch of promotional offers available year-round.
4. Making deposits and cashing out at the touch of button
With a ton of payment options such as PayPal, BetCash, debit/credit, wire transfers, and other third-party services, making a deposit is a breeze. But what about the payout? Depending on your deposit method, your withdrawal will be available in a few days. No more waiting in-line to collect your winnings!
5. Watching live races with your friends while betting is exhilarating
Even when we were watching Korean baseball, Zoom calls with my friends were a little dull.
With TVG, we haven't had this sort of fun in months! Every weekend we'll turn on a race and throw our bets in. After a few races, and quite a few drinks, we'll tally up our winnings to see who won the most! Sometimes it's not even about making money, but just having a good time.
TVG is the perfect way to add a little excitement to an otherwise mundane afternoon. It introduced me to the world of horse racing, a sport I never would have considered otherwise.
The races just keep ramping up and thanks to TVG, I can always get in on the fun.