Help! I Can’t Stop Stress Shopping
May 29 | 2025
Image by Alex Green for Pexels
It always starts the same way: I’m lying in bed, eyes wide open, doom-scrolling my way through the horrors of the world — climate change, inflation, AI replacing everyone, weird vibes from my boss. My heart races, my brain pings around like a pinball machine, and just when I think I might try deep breathing or journaling or literally anything healthy… I open another tab.
Suddenly, I’m on a skincare site comparing three different vitamin C serums like I’m a licensed chemist. Or I’m checking if that pair of scarlet boots I do not need — and certainly can’t afford — is still available in my size. “Only one left in stock!” the site screams. Well then. Click.
Welcome to my not-so-cute and not-so-little coping mechanism: stress shopping. Or, as it’s been euphemistically dubbed by the wellness internet, retail therapy. But therapy has long-term benefits and a co-pay. This? This is just panic swaddled in bubble wrap.
The Thrill of Add-to-Cart
According to every article I’ve read at 2 a.m. while contemplating a $240 coat I’ll wear twice, retail therapy provides a genuine dopamine hit. HelloHeart told me so. That fleeting sense of control or escape we get from clicking “purchase” when the rest of the world is spiraling? Not a myth.
As VeryWell Mind puts it, shopping can momentarily lift your mood. But the keyword there is momentarily. What comes next is the shame spiral: the credit card statement, the unopened packages, the ugly color, the shoddy fabric, that slightly-too-small dress you ordered thinking, “This’ll fit when I’m less stressed.”
Recently, after a rough week — chaotic work meetings, a migraine, and a gross text from my ex — I wandered into a cute boutique to “just look.” Classic mistake. I got hypnotized by the soft lighting. The store didn’t have my size, so I panic-bought it online — from the dressing room. Nothing activates my fight-or-flight like limited quantities.
I left feeling momentarily soothed… and then hollow.
Wtf Is This Habit?
According to Psychology Today, a lot of our stress shopping stems from identity. We buy to feel like we’re fixing ourselves — buying confidence, hot-girl energy, inner peace in the form of linen pants. It’s consumer cosplay.
And stress shopping doesn’t just wreck your budget — it blurs your actual needs. It poses as self-care, when it’s avoidance dressed in cashmere.
So here’s what I’ve started doing to break the loop:
- I keep a “Would Buy” list — Anytime I feel the urge to shop, I write the item down and wait 48 hours. Spoiler alert: I usually don’t want it after.
- I fill my cart — and then close the tab
- I go for a walk or do something mildly productive — Even if it’s wiping down the kitchen — Just do something
- I made my browser bookmarks boring. Goodbye, “Just Dropped” pages.
- I talk to someone — Shocking how effective it is to chat with a pal — or my mom
- NO ONLINE SHOPPING IN BED — I don’t care if it’s 60% off!
The Bottom Line
Stress shopping isn’t about the stuff. It’s about soothing something deeper, something the package tracking number can not fix. I still slip up but now I ask: What do I actually need right now?
More often than not, the answer is sleep. Or a snack. Or someone to tell me it’s okay to be overwhelmed. Not a trench coat.
…Unless it’s 70% off. Just kidding. (Sort of.)
- I keep a “Would Buy” list — Anytime I feel the urge to shop, I write the item down and wait 48 hours. Spoiler alert: I usually don’t want it after.
- I fill my cart — and then close the tab
- I go for a walk or do something mildly productive — Even if it’s wiping down the kitchen — Just do something
- I made my browser bookmarks boring. Goodbye, “Just Dropped” pages.
- I talk to someone — Shocking how effective it is to chat with a pal — or my mom
- NO ONLINE SHOPPING IN BED — I don’t care if it’s 60% off!
The Bottom Line
Stress shopping isn’t about the stuff. It’s about soothing something deeper, something the package tracking number can not fix. I still slip up but now I ask: What do I actually need right now?
More often than not, the answer is sleep. Or a snack. Or someone to tell me it’s okay to be overwhelmed. Not a trench coat.
...Unless it's 70% off. Just kidding. (Sort of.)
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