If you're in the start-up business, you've probably already been the recipient of dozens, if not more emails from "professionals" looking to "help" you take your business to the next level. Their promises and stats to back up their claims may seem impressive, but how can you really know if these people (if they are actual people at all) are the real deal and not "snake oil salesmen" seeking to take advantage of your eagerness to succeed in your new endeavors?

With email subjects along the lines of, "I noticed you have a small business," "Here's a friends and family discount (just because)," "This new platform will grow your business," and "Money-making guaranteed," it's easy to see why up and coming start-up owners can fall for the traps set by these leeches. Before they have a chance to look into what they've signed up for, more times than not, business owners wind up wasting time and losing money… not making more as guaranteed.

Don't fall victim to scams and schemes put forth by snake oil salesmen looking to make a quick buck off your hard work. Here are some ways to spot the sleaze balls and save your business during the critical start-up stages when you need to make the best use of your valuable resources. Show those snakes the door and let them slither over to the next sucker.

Check Them Out on Social Media

If an email promise sounds too good to be true, it probably is. One way to verify the "facts" a snake oil salesman is spewing forth is to spy on their social media presence and activity.

Dickson Interactive offers some signs to look out for to determine if a company is really all they claim to be.

  • 1. They only tweet about themselves and what they are doing
  • 2. Their Facebook posts have no links and they have very few "likes"
  • 3. They have a scant social media audience
  • 4. There are no testimonials or case studies posted

And if you cannot find them on social media at all… run for the hills. Any decent company in this day and age knows the importance of having a social media presence. It's a sign of validity and knowledge about the industry and how people consume information.

They Are "The Best" at What They Do

If a company or person is the shining star in their field, they don't need to remind you. Their work and reputation should speak for itself, not the other way around. Oprah doesn't introduce herself as "Queen" of the daytime talk show, it's a crown she earned by proving her worth.

As per LinkedIn, "Like hotels called 'Palace' or countries with 'Democratic' in their name, it's only necessary to mention this if it's not immediately obvious from their reputation." Self-describing as a "guru" is not only pompous, but usually far from the truth.

These scammers will spin stories about made-up or inflated successes, use buzzword after buzzword in place of real numbers and methodology, and will give the run-around rather than any proof of measured results. "The best" in the biz won't cold call (or email) fresh start-ups looking to make a quick buck.

They Are Unprofessional

"Make money now," and "As Seen on Dr. Oz," in an email subject is for fools to believe in, not for smart and savvy start-up owners to fall for. Any email with that sort of subject line is surely filled with further fluff designed to scrape from the bottom of the business barrel for those who don't have much knowledge as to how to run a company. Snake oil-types will use unprofessional hooking-in practices to prey on those who are looking for the easy way out. What they don't realize is that they won't find it from a snake-oil salesman.

According to Econsultancy, "(A so-called 'professional') who doesn't do the basics (eg. Detail the terms of engagement and specify tangible deliverables, milestones and timeframes, etc.) is probably conning you." Additionally, "If they aren't well-versed in the basics that you'd expect a consultant to have demonstrable experience with, they're not going to be able to deliver, and an 'expert' who doesn't discuss risks and challenges probably isn't an expert."

Steer clear not only of jargon that sounds unbelievably impressive, but simply unbelievable. Scare tactics, outrageous claims, and anything that seems suspicious probably is. These snake oil salesmen send out mass mailings hoping for a bite so they can poison with their venom.

If you're not sure if someone who has contacted you is the real deal, visit AngelList. Connect with trusted start-up focused professionals who can help you grow your business with professionalism, honesty, and proven results.

You've made it this far in your start-up endeavor, don't get side-tracked by a conniving con artist. You're far slicker than any snake.

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Over two years into the most momentous event in our lives the world has changed forever … Some of us have PTSD from being locked up at home, some are living like everything’s going to end tomorrow, and the rest of us are merely trying to get by. When the pandemic hit we entered a perpetual state of vulnerability, but now we’re supposed to return to normal and just get on with our lives.

What does that mean? Packed bars, concerts, and grocery shopping without a mask feel totally strange. We got used to having more rules over our everyday life, considering if we really had to go out or keeping Zooming from our living rooms in threadbare pajama bottoms.

The work-from-home culture changed it all. Initially, companies were skeptical about letting employees work remotely, automatically assuming work output would fall and so would the quality. To the contrary, since March of 2020 productivity has risen by 47%, which says it all. Employees can work from home and still deliver results.

There are a number of reasons why everyone loves the work from home culture. We gained hours weekly that were wasted on public transport, people saved a ton of money, and could work from anywhere in the world. Then there were the obvious reasons like wearing sweats or loungewear all week long and having your pets close by. Come on, whose cat hasn’t done a tap dance on your keyboard in the middle of that All Hands Call!

Working from home grants the freedom to decorate your ‘office’ any way you want. But then people needed a change of environment. Companies began requesting their employees' RTO, thus generating the Hybrid Work Model — a blend of in-person and virtual work arrangements. Prior to 2020, about 20% of employees worked from home, but in the midst of the pandemic, it exploded to around 70%.

Although the number of people working from home increased and people enjoyed their flexibility, politicians started calling for a harder RTW policy. President Joe Biden urges us with, “It’s time for Americans to get back to work and fill our great downtowns again.”

While Boris Johnson said, “Mother Nature does not like working from home.'' It wasn’t surprising that politicians wanted people back at their desks due to the financial impact of working from the office. According to a report in the BBC, US workers spent between $2,000 - $5,000 each year on transport to work before the pandemic.

That’s where the problem lies. The majority of us stopped planning for public transport, takeaway coffee, and fresh work-appropriate outfits. We must reconsider these things now, and our wallets are paying

the price. Gas costs are at an all-time high, making public transport increase their fees; food and clothes are all on a steep incline. A simple iced latte from Dunkin’ went from $3.70 to $3.99 (which doesn’t seem like much but 2-3 coffees a day with the extra flavors and shots add up to a lot), while sandwiches soared by 14% and salads by 11%.

This contributes to the pressure employees feel about heading into the office. Remote work may have begun as a safety measure, but it’s now a savings measure for employees around the world.

Bloomberg are offering its US staff a $75 daily commuting stipend that they can spend however they want. And other companies are doing the best they can. This still lends credence to ‘the great resignation.’ Initially starting with the retail, food service, and hospitality sectors which were hard hit during the pandemic, it has since spread to other industries. By September 2021, the US Bureau of Labor Statistics reported 4.4 million resignations.

That’s where the most critical question lies…work from home, work from the office or stick to this new hybrid world culture?

Borris Johnson thinks, “We need to get back into the habit of getting into the office.” Because his experience of working from home “is you spend an awful lot of time making another cup of coffee and then, you know, getting up, walking very slowly to the fridge, hacking off a small piece of cheese, then walking very slowly back to your laptop and then forgetting what it was you’re doing.”

While New York City Mayor Eric Adams says you “can't stay home in your pajamas all day."

In the end, does it really matter where we work if efficiency and productivity are great? We’ve proven that companies can trust us to achieve the same results — or better! — and on time with this hybrid model. Employees can be more flexible, which boosts satisfaction, improves both productivity and retention, and improves diversity in the workplace because corporations can hire through the US and indeed all over the world.

We’ve seen companies make this work in many ways, through virtual lunches, breakout rooms, paint and prosecco parties, and — the most popular — trivia nights.

As much as we strive for normalcy, the last two years cannot simply be erased. So instead of wiping out this era, it's time to embrace the change and find the right world culture for you.

What would get you into the office? Free lunch? A gym membership? Permission to hang out with your dog? Some employers are trying just that.

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Did you hear about the Great Resignation? It isn’t over. Just over two years of pandemic living, many offices are finally returning to full-time or hybrid experiences. This is causing employees to totally reconsider their positions.

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