GuruNanda Is Starting the Farm-To-Nostril Movement
Jul 24 | 2017
In 2015, the global essential oil market exceeded $6 billion. With more and more people looking to harness the powerful effects of aromatherapy for a variety of health benefits, the market for essential oils that can help cause better sleep to faster metabolism to stress relief is continuing to grow. However, most players in the market dilute their product with cheap fillers or substitutes and still charge an incredible mark up. For example, lavender, the most popular essential oil, is often replaced with cheaper lavendin.
But how long will the health-conscious continue to get duped by companies substantially marking up what they have is “pure” when it’s nothing more than a handful of chemicals? One company is out to change that, democratizing aromatherapy and bringing essential oils to the masses. Introducing GuruNanda.
The Social Entrepreneur
GuruNanda was founded by Puneet Nanda, an entrepreneur and yogi who was awarded the 2011 Ernst & Young Entrepreneur of the Year Award based on his accomplishments with his successful oral care brand, Dr. Fresh. However, even after that success, his 16-hour workdays were filled with stress, poor eating habits, and a lack of exercise. That in turn took a dire toll on his life and his health, to the point where he became hospitalized after a severe anxiety attack. But it was at that moment when he rediscovered the yoga of his roots. Now, it was time to turn his passions into a business. Nanda considers himself a social entrepreneur and when he founded GuruNanda, he sought to develop the highest quality aromatherapy products with a social mission. GuruNanda was not about developing a luxury brand, but about getting aromatherapy to the masses at an accessible price.
The Current Essential Oils Landscape
Currently, the mainstream options to buy essential oils are twofold. First, you could buy from expensive multi-level marketing companies that lose efficiency to every seller. That’s because their prices triple or quadruple when you have to deal with so many middlemen. Or, you could go with a brand name company. The problem here is that most of these companies don’t use real essential oils, but cheaper perfumes and attractive packaging to justify an upcharged product. So in the end, you could either choose $40 oils that are not necessarily “pure” or $1 oils that are definitely artificial. GuruNanda gets the best of both world, shipping high-quality, GC/MS-tested oils for only $7.99.
The Farm-to-Nostril Movement
How does GuruNanda achieve their reasonable prices and guarantee quality? They source their oils directly from the farm and negotiate their deals directly. In fact, Nanda personally travelled across 6 continents to form a global alliance of honest farmers to keep cost and quality under control. By knowing every crop traditionally grown in certain topographical environments, Nanda evaluated the origins of each particular crop, the soil, the nutrient composition, and the farmers themselves to get the best quality essential oils. With their attention to detail and limitless work ethic, GuruNanda is the catalyst for the farm-to-nostril movement.
For a long time, essential oils were either falsely being sold at low prices or were being upcharged dramatically by multilevel marketing companies or brand names. GuruNanda has made their supply chain to ensure both quality and great value. GuruNanda is one of the companies we are keeping an eye on because of how they can disrupt an over $6 billion industry.
