Businesses are slowly transitioning to the Internet and many people know by now that social media is a great place to advertise.

---

Customers can reach out to business owners directly and list any concerns they may have with the product. In addition, building a strong fan base is essential to establishing a social media presence and a loyal following.

Take a look at makeup brands such as Pixi or KKW — not only do they post regularly and engage with followers, but they also partner up with other influencers to raise sales and recognition. You can link products directly from an Instagram post or swipe up on Stories to go to a specific page.

However, this may seem pretty daunting — and the truth is, it can be very hard to start out on your own platform. Here are seven tips you should follow to make your voice heard.

Research your platform

Do your research Getty Images

If you don’t have any experience with social media networks such as Facebook, Instagram, or Twitter, make sure to do your homework. Most of these sites have business tools you can utilize to your advantage. Pay attention to how other successful brands are posting and find trending hashtags and themes.

Research your competitors or others in your industry — what are they doing successfully? Don’t copy them outright, but try and understand what’s working for them and how you can replicate it for your brand.

Build your personality

Be your best selfGetty Images

No one wants a plain old businessman — or woman — trying to sell them something. You want to create a brand for yourself, or rather, a personality for your followers to latch onto. For example, if you’re business focuses on health and good living, try building your brand around inspirational quotes and pictures. Let your culture and personality show through your social media presence.

Post consistently

Stay active and engaged Getty Images

You can’t expect results in just a few weeks — be consistent in your posting and your community outreach. Find people and businesses similar to your target demographic to follow, learn from, and engage on your own platform.

Target your audience

Reach the right people khaleejtimes

If your brand is selling all things baby-related, narrow down your search to parents, grandparents or prospective mothers. Facebook has business tools that allow you to choose your target demographic from age, education level, job, salary, interests and more. Narrowing down your customer base will help inform your branding strategies.

Partner up

Teamwork is essentialGetty Images

If you have friends or acquaintances that own successful social platforms, call in a favor for a shoutout or a feature on their page. If you don’t know anyone like that, many pages will do the same for a price — depending on how popular they are. This tactic will likely gain you followers, and in return, a bigger customer base.

One thing that is not recommended is buying followers — not only is it completely untrustworthy and discredits your brand, but these are not real people you can sell to, thus this will not aid in growing your business.

Use social media tools

Tune into tools Getty Images

You may not have time to manage your social platforms for hours every day, so use apps that can do it for you. There are tools to help you plan your Instagram feed so that everything stays aesthetically pleasing and ordered, like Preview. This app even lets you schedule posts at the most optimal times during the day to increase views.

For those looking to enhance their social media content, online video editing tools are invaluable. Platforms like Adobe Express and WeVideo allow you to edit videos directly in your browser, adding filters, transitions, and text overlays to make your content stand out. These tools are user-friendly and perfect for quick edits, enabling you to produce professional-looking videos that can captivate your audience and boost engagement. Incorporating video content edited online can significantly impact the visual appeal of your posts and attract more viewers.

When growing your brand and your audience, the most important thing to keep in mind is that growth won’t come in a day. Most brands take months and even years to develop, but once you have a small fan base, it’s easier to grow.

(adsbygoogle = window.adsbygoogle || []).push({});

string(6360) "
Businesses are slowly transitioning to the Internet and many people know by now that social media is a great place to advertise. 
Customers can reach out to business owners directly and list any concerns they may have with the product. In addition, building a strong fan base is essential to establishing a social media presence and a loyal following.
Take a look at makeup brands such as Pixi or KKW — not only do they post regularly and engage with followers, but they also partner up with other influencers to raise sales and recognition. You can link products directly from an Instagram post or swipe up on Stories to go to a specific page.
However, this may seem pretty daunting — and the truth is, it can be very hard to start out on your own platform. Here are seven tips you should follow to make your voice heard. 
Research your platform
Do your research Getty Images
If you don't have any experience with social media networks such as Facebook, Instagram, or Twitter, make sure to do your homework. Most of these sites have business tools you can utilize to your advantage. Pay attention to how other successful brands are posting and find trending hashtags and themes.
Research your competitors or others in your industry — what are they doing successfully? Don't copy them outright, but try and understand what's working for them and how you can replicate it for your brand.
Build your personality
Be your best selfGetty Images
No one wants a plain old businessman — or woman — trying to sell them something. You want to create a brand for yourself, or rather, a personality for your followers to latch onto. For example, if you're business focuses on health and good living, try building your brand around inspirational quotes and pictures. Let your culture and personality show through your social media presence.
Post consistently
Stay active and engaged Getty Images
You can't expect results in just a few weeks — be consistent in your posting and your community outreach. Find people and businesses similar to your target demographic to follow, learn from, and engage on your own platform.
Target your audience
Reach the right people khaleejtimes
If your brand is selling all things baby-related, narrow down your search to parents, grandparents or prospective mothers. Facebook has business tools that allow you to choose your target demographic from age, education level, job, salary, interests and more. Narrowing down your customer base will help inform your branding strategies.
Partner up
Teamwork is essentialGetty Images
If you have friends or acquaintances that own successful social platforms, call in a favor for a shoutout or a feature on their page. If you don't know anyone like that, many pages will do the same for a price — depending on how popular they are. This tactic will likely gain you followers, and in return, a bigger customer base.
One thing that is not recommended is buying followers — not only is it completely untrustworthy and discredits your brand, but these are not real people you can sell to, thus this will not aid in growing your business.
Use social media tools
Tune into tools Getty Images
You may not have time to manage your social platforms for hours every day, so use apps that can do it for you. There are tools to help you plan your Instagram feed so that everything stays aesthetically pleasing and ordered, like Preview. This app even lets you schedule posts at the most optimal times during the day to increase views.
For those looking to enhance their social media content, online video editing tools are invaluable. Platforms like Adobe Express and WeVideo allow you to edit videos directly in your browser, adding filters, transitions, and text overlays to make your content stand out. These tools are user-friendly and perfect for quick edits, enabling you to produce professional-looking videos that can captivate your audience and boost engagement. Incorporating video content edited online can significantly impact the visual appeal of your posts and attract more viewers.
When growing your brand and your audience, the most important thing to keep in mind is that growth won't come in a day. Most brands take months and even years to develop, but once you have a small fan base, it's easier to grow. 
 (adsbygoogle = window.adsbygoogle || []).push({}); 
"

You’re powering through your morning. You’re in the zone. Getting so much done. But then you get Slacked with an innocent question: “Gotta moment to discuss the Jefferson thing?” “💯!” you answer instantly and get pulled off-task for 15- 20 minutes. And just before you’ve solved the Jefferson issue, your manager’s supervisor’s EA emails you

Keep reading

If your business offers corporate credit cards or expense accounts to employees, there’s a good chance there is unethical spending going on. 33% of corporate credit card holders admit to blatantly defrauding the companies they work for, and twice that amount confess to making “risky purchases.” But a thread on AskReddit reveals some of the

Keep reading

Despite the fact that late-stage capitalism is an amoral hellhole driven by a borderline religious belief in the sanctity of brands, we would never, ever suggest that anyone should shoplift from big-box stores, or even imply that doing so is morally okay or a victimless crime. But hypothetically, if we were to give any tidbit

Keep reading

The workers who forgo the yoke of traditional employment to strike it out on their own form a vibrant sector of the American economy. From ambitious entrepreneurs to cunning freelancers and everyone in between, self-employed workers say “no” to a punch-the-clock world and enjoy a great deal of freedom in their work. However, that freedom

Keep reading

Though the wave of tech layoffs and the threat of a recession has overshadowed yesteryear’s news of the great recession, everywhere you look, employees are asking for more — and getting it. Though this time of uncertainty could have given employers back the power, it’s still in the hands of the workforce. From Gen-Z’s boundary

Keep reading

Looking for a job? In addition to encountering those annoying never-ending job interviews you may find yourself face-to-face with an artificial intelligence bot. Companies worldwide increasingly use artificial intelligence tools and analytics in employment decision-making – from parsing through resumes and screening candidates to automated assessments and digital interviews. But recent studies claim that AI

Keep reading

In the words of Ferris Bueller: “Life comes at ya fast.” I learned this when, after graduating college, I suddenly had to get my life together and financially support myself. The horror. But I’m also young and fun (I swear!). I want to go out with my friends, follow trends, and buy myself a little

Keep reading

A few years ago I was at Coachella, buying overpriced, under-seasoned food from a vendor who was particularly kind. Par for the course, all of these events are dominated by Square payments that provide the oh-so-convenient option to tip your gracious server. Oftentimes, the transaction is so quick, you’re wondering if you should even tip

Keep reading

We live in a world where most celebrities have multiple business endeavors going besides what made them famous. Well known socialites are no longer just party-goers in ballgowns, but have now taken on the term “influencer” and drape themselves in brand deals before being photographed. And maybe being a public spectacle becomes so uninspiring that

Keep reading

I’ve been thinking a lot about goal setting in the New Year…and not in the cliche resolution way. Not in the way that I get overzealous and aim to save $10,000 in one year, change my entire life around, and find the apartment of my dreams. Not in the way that sets me up for

Keep reading