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Businesses are slowly transitioning to the Internet and many people know by now that social media is a great place to advertise.

Customers can reach out to business owners directly and list any concerns they may have with the product. In addition, building a strong fan base is essential to establishing a social media presence and a loyal following.

Take a look at makeup brands such as Pixi or KKW — not only do they post regularly and engage with followers, but they also partner up with other influencers to raise sales and recognition. You can link products directly from an Instagram post or swipe up on Stories to go to a specific page.

However, this may seem pretty daunting — and the truth is, it can be very hard to start out on your own platform. Here are seven tips you should absolutely follow to make your voice heard.

Research your platform

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If you don't have any experience with social media networks such as Facebook, Instagram, or Twitter, make sure to do your homework. Most of these sites have business tools you can utilize to your advantage. Pay attentions to how other successful brands are posting and find trending hashtags and themes.

Research your competitors or others in your industry — what are they doing successfully? Don't copy them outright, but try and understand what's working for them and how you can replicate it for your brand.

Build your personality

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No one wants a plain old businessman — or woman — trying to sell them something. You want to create a brand for yourself, or rather, a personality for your followers to latch onto. For example, if you're business focuses on health and good living, try building your brand around inspirational quotes and pictures. Let your culture and personality show through your social media presence.

Post consistently

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You can't expect results in just a few weeks — be consistent in your posting and your community outreach. Find people and businesses similar to your target demographic to follow, learn from, and engage on your own platform.

Target your audience

Reach the right people khaleejtimes

If your brand is selling all things baby-related, narrow down your search to parents, grandparents or prospective mothers. Facebook has business tools that allow you to choose your target demographic from age, education level, job, salary, interests and more. Narrowing down your customer base will help inform your branding strategies.

Partner up

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If you have friends or acquaintances that own successful social platforms, call in a favor for a shoutout or a feature on their page. If you don't know anyone like that, many pages will do the same for a price — depending on how popular they are. This tactic will likely gain you followers, and in return, a bigger customer base.

One thing that is not recommended is buying followers — not only is it completely untrustworthy and discredits your brand, but these are not real people you can sell to, thus this will not aid in growing your business.

Use social media tools

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You may not have time to manage your social platforms for hours every day, so use apps that can do it for you. There are tools to help you plan your Instagram feed so that everything stays aesthetically pleasing and ordered, like Preview. This app even lets you schedule posts at the most optimal times during the day to increase views.

When growing your brand and your audience, the most important thing to keep in mind is that growth won't come in a day. Most brands take months and even years to develop, but once you have a small fan base, it's easier to grow.

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Airbnb is a great option while traveling, but you should protect yourself from damage charges from unscrupulous hosts.

Airbnb offers an affordable option for people looking to be more comfortable as they travel.

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Long gone are the days when the majority of Americans dreamed about owning a home with a white picket fence.

The traditional American Dream may be on its deathbed, but that doesn't mean a core component of the vision can't survive. It simply takes a diverse perspective. People can still believe they can attain their own vision of success in society with hard work, knowledge, and risk-taking. Investing in today's American Dream may literally mean investing money in our modern economy, starting with our infrastructure.

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Stick To a Specific Strategy or Niche

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First, choose a geographical area close by and then a niche strategy within it, such as house flips, rental rehabs, or residential or commercial properties. By doing so, you can become aware of current inner working conditions in the market and you'll have a better idea of how these trends may change in the future.

Be Vigilant About Viable Financing Options

While it takes money to make money, you don't have to use all your own money. A common misconception about real estate investing is that you must be wealthy to start off. This isn't straight fact, however. A majority of people can test the waters of real estate investing without a lot of initial cash in their pocket.

Aside from traditional financing options from banks and institutions, private lending options can be worthy solutions. Hard money lenders are popular, reasonable choices, and they tend to have fewer qualification requirements upfront. However, be sure to strategically choose a hard money lender to find the best possible fit.

Master the Art of Finding Good Deals

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