From Pokémon Go To Donald Trump, very little of 2016 felt predictable. Yet, even in that chaos, there were still trends --while companies, politics and pop stars change with the wind, trends remain eternal, twisting effervescently in the breeze.
Here's a solid five predictions for what's going to be big, trendwise, in 2017!
1. Brick and Mortars (or anything) that offer something!
Amazon didn't kill main street, despite still doing its best to thin it out. Borders went ages ago and Barnes & Noble is soon about to politely bow out, wine and dining-options be damned. But it's not just books that are suffering: Target's seen some serious losses this year and there were even whispers, earlier this year, that the behemoth that practically invented the contemporary big-box experience, Walmart, might have already seen its best days. What's surviving: Urban Outfitters, Nordstrom, the corner indie bookstore. Why?
The other day, working a holiday shift at a nameless big-box store, an old woman asked me what I could recommend as a gift for her teenage daughter. Perhaps she spotted my hip and generational cool. Regardless, I told her to get herself to an Urban Outfitters and listen to what they told her. From music streaming services to direct retail, the one word that everyone is yelling in this age of information-overload is curation. Stitch Fix, for instance, gets it: it's a service that will literally put an outfit together based on the algorithms that you represent and sell it to you. Now that's cash: Stitch Fix brought in $250 million of revenue last year. Invest in places that are offering something you can't get on Amazon; in 2017 they're going to soar.
Will 2017 be the year Mary Jane becomes Everyday Jane? Forbes seems to think so, with Debra Borchardt, the magazine's self-described "retail and cannabis" expert, predicting, among other things, that the popular drug will inspire at least one network television show and at least one major league sports team to come behind the popular drug in the coming year. Personally, my money is on NASCAR. But maybe Lou Williams will be the one sporting a spliff, since Adam Bierman, of the cannabis investment firm MadMen, predicts that LA will become the "the marijuana capital of the world." Bierman estimates that LA's medicinal cannabis market is already worth somewhere near $1 billion and with California, having passed Proposition 64, legalizing recreational use of weed, back in November, expect that green to flow.
Apps, apps and more apps! Remember when the coolest thing was to be investing money in somebody's idea for an app, finding the engineers in Belarus, and pouring champagne over your empire in the morning? Come 2017, it will be the most profitable thing: "Even Your Grandma Will Use Grubhub," is Fortune's line on the matter and they're not just talking about the single-tap food delivery empire whose active user base grew by 19% in 2016. Fortune also predicts that Slack, the workplace chat app that slipped into 2016 and replaced every workplace conversation ever, will get a major purchase offer by one of the big tech giants. It's time for all those smart investments to make some serious bank.
4. Investing young!
Among many other things, 2016 will also be remembered as the year that the millennials took over, literally. A few months back, Pew Research confirmed this: "Millennials have surpassed Baby Boomers as the nation's largest living generation," per the latest census data. Ian Altman, among the old people of Forbes, knows what this means: "Just like past generations, millennials will emerge as the next set of managers and executives." What will this mean, besides giving any spare cash you have to the nearest person younger than you? Businesses associated with the aged will be in or are already in decline: health care, car sales. Where's the money: ZipCar, Uber (see: apps!) and companies with young leadership--like Stefan Larsson, of Ralph Lauren, who's barely in his forties, or even someone like Sean Kelly, 29, who founded a brand of vending machines that specialized in health products or Aaron Bell, who started out as a developer for Microsoft at the age of 15 and now runs an advertisement retargeting software company that's worth over $34 million. Keep an eye out for them.
Just this November, Sony's Playstation launched its first VR interface to massive success, followed quickly by Google's Daydream View which is set to generate millions for their parent company in 2017. But even before those platforms took command of the zeitgeist, the absurd and sudden popularity of a game like Pokemon Go showed how much interest there was in using something as basic as an app to augment everyday reality into a social and capitalizable experience. And Google's quick foray into the field suggests that VR developers have goals greater than video games. Daryl Plummer, Chief of Research at Gartner, a technology research company, goes long: "by 2020, 100 million consumers will shop in augmented reality," he told Forbes. What's in store for the year ahead? Plummer predicts that at least one global brand will be using some augmented reality platform for sales by the end of the year. They will probably deserve your money.
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The tech industry's having a tough time. Only months ago, those who were bragging about their hot tech jobs and (seemingly) hyper-performing Crypto portfolios are probably screaming, crying, gnashing their teeth, and throwing up. And they may or may not be unemployed.
First, the recession is obliterating the stock market as we speak. Then, the summer Crypto proved the “decentralized marketplace” isn’t as impervious as Crypto nerds claimed. And now, the entire tech industry is facing a serious reckoning. It’s meltdown season — and Mercury isn’t even in retrograde.
First, Elon Musk bought Twitter. He subsequently fired a staggering number of employees. He then instituted Twitter Blue, a verification subscription which was a spectacular FAILURE. Most notably, causing the stock price of every significant insulin company to plummet by BILLIONS. It’s a long story, but the takeaway: the best $8 some random Twitter user ever spent.
Meanwhile, major tech companies like Meta, Salesforce, Redfin — and more — have been laying off thousands of employees. Wave after wave of layoffs are tearing through the entire tech sector, leaving thousands bamboozled and bereft. And this — alllll this — is happening while Jeff Bezos is giving away his money to Dolly Parton. I love her, but she has a theme park. These people don’t have jobs!
But this is nothing compared to the drama going on at former-Crypto giant FTX. And somehow, Tom Brady and Gisele are implicated!?! First, the divorce, now this.
Here’s a simplified version of events — and you don’t even need to understand crypto to follow along.
The Super Bowl: The true origins can be traced back to the Super Bowl, where much ad time was devoted to emergent crypto companies vying for the attention of potential investors. Among them: FTX.
January 2022: FTX was valued at an estimated $32 billion. They even had an NBA stadium named after them in Miami. But most prominently, their now infamous Super Bowl ad starring Larry David, who had never appeared in a commercial before. Just imagine that shoot. You should’ve stuck to your guns, Larry.
Don't Miss Out on Crypto: Larry David FTX Commercial www.youtube.com
Nov 2: The real drama started — as it always does — with some shady trades. CoinDesk published a report that exposed that Alameda Research – owned by the same people as FTX – had bought a ton of FTT … FTX’s cryptocurrency.
Nov 6: In a Tweet, the founder of Binance — one of FTX’s biggest competitors — said their company was going to dump their FTX tokens "due to recent revelations that have came to light." Investors panicked and followed suit. And so began the FTT price plummet.
But with all their investors cashing in their coins, FTX was on the hook for all that money — which it could not afford to pay out. This is when things started to look really hairy.
Nov 8: With their tails between their legs, FTX went to Binance for an out. Binance agreed to acquire FTX.
Nov 9: Just kidding! Whatever was in those docs must have scared off Binance because they pulled out of the deal just a day later. Does this feel like an episode of Succession to you, too?
Nov. 11: FTX had no way to repay all this money. And any potential buys were not going anywhere near this dumpster fire. So FTX was forced to file for bankruptcy. 30-year-old CEO and founder Sam Bankman-Fried resigned.
He tweeted that he was “really sorry,” though! SO maybe that counts for something. Cue the world’s tiniest violin playing in the background.
\u201cFun fact:\n\nIf you spent $1,000 shorting the 2022 Super Bowl advertisers, you'd be a billionaire today:\n\n\u25ab\ufe0f FTX\n\u25ab\ufe0f Carvana\n\u25ab\ufe0f DraftKings\n\u25ab\ufe0f Uber Eats\n\u25ab\ufe0f Meta Oculus\n\u25ab\ufe0f Rocket Mortgage\n\u25ab\ufe0f Coinbase\n\u25ab\ufe0f Vroom\n\u25ab\ufe0f Salesforce\n\u25ab\ufe0f GM\u201d— Chris Bakke (@Chris Bakke) 1667931782
But there’s more!
Later that day, reports emerged that FTX transferred $10 BILLION to Alameda — the same sister company mentioned above. That’s right, the one that started this mess — sparking controversy about how much access top leaders had to the company's finances.
Nov 13: Where’s the money? New reports reveal that those BILLIONS of dollars had just … disappeared?
Nov 14: Now the cops are involved. Where the hell is the money, man? Regulators are trying to get to the bottom of this, while looking into criminal liabilities.
Nov 16: Here comes the class action. Defendants are suing FTX’s Bankman-Fried for misleading information. But the walls are now closing in on celebrities who appeared in FTX commercials, including Tom Brady, Gisele Bundchen, Stephen Curry, Larry David, and Shaquille O’Neal.
"FTX’s fraudulent scheme was designed to take advantage of unsophisticated investors from across the country, who utilize mobile apps to make their investments," the lawsuit alleges. "As a result, American consumers collectively sustained over $11 billion dollars in damages.”
There you have it. But don’t hold your breath — there’s more to come, I’m sure. In fact, the documentary is already in the works
And if you still don’t follow, here are some TikToks tracking the drama:
SBF bears a striking resemblance to Bernard Madoff. #money #crypto #ftx #finance #sbf #news #binance #alameda #bitcoin #ethereum #ftt #coin #cryptocurrency
Every time payday rolls around, I’m on top of the world. Jeff Bezos-level rich - even though I’m anything but. And then somehow the very next day, rent is due.
The cycle continues. The next payday, bills for my apartment. I find myself without a surplus of savings since I just moved and newly-furnished my apartment completely.
Even more terrifying is the looming presence of the holiday season. Halloween’s officially over and before we know it, hello Thanksgiving…and then there’s Hanukkah, Christmas, New Year’s. It’s insane.
I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.
Now that fall is officially here, the holidays will sweep in and I’ll have to contend with the fact that I won’t be spending them with my family in the UK. I went home to London earlier this year, so there’s not much left in my travel budget for another trip across the pond. A few domestic jaunts might be in my future, but the closest I’ll get to England this winter is watching Love Island and Love, Actually.
So in that spirit, I’ve been filling my days with content from my favorite Brits. I’m listening to all the old British rock bands I grew up listening to, patiently awaiting the new Arctic Monkeys album, and rewatching anything with Michaela Coel in it. I even shipped myself an order of British Baked Beans, so you know it’s dire.
I’ve also been watching British YouTubers like Grace Beverley — my favorite. Generally, I only go on YouTube to watch Vogue Beauty Secrets and AD Open Door videos. But I’m so glad I stumbled on Grace. Her content is a mix of London lifestyle (what lured me in), relatable entrepreneurship, and mindful productivity. I’m not a hustle-and-grind-girlboss, but as a creative person in a 9-to-5, I need all the help I can get to stay plugged in. So, the video “how to be really really really productive without getting overwhelmed” changed my approach to WFH.
Grace outlines her own productivity method: the to-do table. Instead of making a simple to-do list, she divides her tasks into a table that anyone can follow. As someone who’s survived with to-do lists for years, I recently implemented Grace’s method, and it’s revolutionized my workdays.
how to be really really really productive without getting overwhelmed www.youtube.com
I follow her routine to a tee. Here’s how it works:
Essentially, she divides her daily responsibilities into four categories: quick ticks, tasks, projects, and non-negotiables.
- Quick Ticks: Actions that take less than 5-minutes
- Tasks: To-do’s that take up to 30-minutes. Probably don’t take too much brain energy.
- Projects: Long-term list items. These help guide your priorities, even if you’re not crossing them off in one day.
- Non-negotiables: Pick 3 things each day that you must get done. This is how you’ll truly measure success.
With everything written down and sorted, next address your schedule. Meetings, deadlines, and time blocks — whatever works best for you. Write it down. Then make a pact with yourself to stick to them.
This way of categorization provides a roadmap for prioritizing your day — making you far more productive. Have you ever spent the entire day on small tasks and then suddenly realized you hadn’t moved the needle on any task? Or do you spend way too much time on tasks that aren’t a priority? No more. With your non-negotiables laid out, you know what to laser-focus on and what to dedicate energy towards.
Also, it pays to know your working style. I’m not a morning person. Yet, I have to be up and at ‘em super early. So, first thing in the morning, I march through my Quick Ticks to warm me up. I set a time limit, so I can knock out some easy wins which is totally inspiring. Then I move on to bigger things without lingering on emails or admin. For others, it might be more helpful to tackle the big things with all that early-in-the-day brain power earlier.
Grace has great tips on avoiding overwhelm and burnout. My favorite is taking more intentional breaks rather than scrolling through social media. I call this scrolling “productive” because I’m “coming up with pitches.” Oh, the lies we tell ourselves. It’s more productive in the long run to giving my brain a break with non-screen related stimuli.
Grace’s solution? Set a timer to read a real, an actual book. I’ve never thought of this. It’s a genius way to check off some books on my TBR and kickstart my creativity. After reading a good book, I’m completely inspired to write. So having books near my desk helps me step away from the computer during my lunch break for an actual reset. (And yes, the current books I’m reading are by British authors: Assembly by Natasha Brown, and Love in Color: Mythical Tales from Around the World, Retold by Bolu Babalolu.)
In my pursuit of switching out my WFH set-up and getting my life together, I’ve engineered my workstation for success. With my new WFH essentials and Grace’s productivity technique, I’m revitalized for work — despite the fall blues and my melancholy about the pending holidays.
Here are the things getting me hyped for work and helping me crush my Grace Beverley-inspired to-do tables — no lists in sight: