From Pokémon Go To Donald Trump, very little of 2016 felt predictable. Yet, even in that chaos, there were still trends --while companies, politics and pop stars change with the wind, trends remain eternal, twisting effervescently in the breeze.
Here's a solid five predictions for what's going to be big, trendwise, in 2017!
1. Brick and Mortars (or anything) that offer something!
Amazon didn't kill main street, despite still doing its best to thin it out. Borders went ages ago and Barnes & Noble is soon about to politely bow out, wine and dining-options be damned. But it's not just books that are suffering: Target's seen some serious losses this year and there were even whispers, earlier this year, that the behemoth that practically invented the contemporary big-box experience, Walmart, might have already seen its best days. What's surviving: Urban Outfitters, Nordstrom, the corner indie bookstore. Why?
The other day, working a holiday shift at a nameless big-box store, an old woman asked me what I could recommend as a gift for her teenage daughter. Perhaps she spotted my hip and generational cool. Regardless, I told her to get herself to an Urban Outfitters and listen to what they told her. From music streaming services to direct retail, the one word that everyone is yelling in this age of information-overload is curation. Stitch Fix, for instance, gets it: it's a service that will literally put an outfit together based on the algorithms that you represent and sell it to you. Now that's cash: Stitch Fix brought in $250 million of revenue last year. Invest in places that are offering something you can't get on Amazon; in 2017 they're going to soar.
Will 2017 be the year Mary Jane becomes Everyday Jane? Forbes seems to think so, with Debra Borchardt, the magazine's self-described "retail and cannabis" expert, predicting, among other things, that the popular drug will inspire at least one network television show and at least one major league sports team to come behind the popular drug in the coming year. Personally, my money is on NASCAR. But maybe Lou Williams will be the one sporting a spliff, since Adam Bierman, of the cannabis investment firm MadMen, predicts that LA will become the "the marijuana capital of the world." Bierman estimates that LA's medicinal cannabis market is already worth somewhere near $1 billion and with California, having passed Proposition 64, legalizing recreational use of weed, back in November, expect that green to flow.
Apps, apps and more apps! Remember when the coolest thing was to be investing money in somebody's idea for an app, finding the engineers in Belarus, and pouring champagne over your empire in the morning? Come 2017, it will be the most profitable thing: "Even Your Grandma Will Use Grubhub," is Fortune's line on the matter and they're not just talking about the single-tap food delivery empire whose active user base grew by 19% in 2016. Fortune also predicts that Slack, the workplace chat app that slipped into 2016 and replaced every workplace conversation ever, will get a major purchase offer by one of the big tech giants. It's time for all those smart investments to make some serious bank.
4. Investing young!
Among many other things, 2016 will also be remembered as the year that the millennials took over, literally. A few months back, Pew Research confirmed this: "Millennials have surpassed Baby Boomers as the nation's largest living generation," per the latest census data. Ian Altman, among the old people of Forbes, knows what this means: "Just like past generations, millennials will emerge as the next set of managers and executives." What will this mean, besides giving any spare cash you have to the nearest person younger than you? Businesses associated with the aged will be in or are already in decline: health care, car sales. Where's the money: ZipCar, Uber (see: apps!) and companies with young leadership--like Stefan Larsson, of Ralph Lauren, who's barely in his forties, or even someone like Sean Kelly, 29, who founded a brand of vending machines that specialized in health products or Aaron Bell, who started out as a developer for Microsoft at the age of 15 and now runs an advertisement retargeting software company that's worth over $34 million. Keep an eye out for them.
Just this November, Sony's Playstation launched its first VR interface to massive success, followed quickly by Google's Daydream View which is set to generate millions for their parent company in 2017. But even before those platforms took command of the zeitgeist, the absurd and sudden popularity of a game like Pokemon Go showed how much interest there was in using something as basic as an app to augment everyday reality into a social and capitalizable experience. And Google's quick foray into the field suggests that VR developers have goals greater than video games. Daryl Plummer, Chief of Research at Gartner, a technology research company, goes long: "by 2020, 100 million consumers will shop in augmented reality," he told Forbes. What's in store for the year ahead? Plummer predicts that at least one global brand will be using some augmented reality platform for sales by the end of the year. They will probably deserve your money.
- 10 Business Trends That Will Grow in 2017 | Inc.com ›
- 9 tech trends from 2017 that will make billions - Business Insider ›
- 6 Prediction, Trends Driving Business in 2016 ›
- Top 10 Trends For Digital Transformation In 2017 ›
- 10 Small Business Marketing Trends to Prepare for in 2017 ›
- Top 10 Business Trends That Will Drive Success In 2017 ›
Airbnb offers an affordable option for people looking to be more comfortable as they travel.
However, there are downsides to staying in a host's home rather than a hotel. Whereas hotels are designed for constant streams of visitors and often have furniture built to last, at an Airbnb, you may be staying on old or cheap furniture that a host is using in order to maximize their profits.
And while most reputable hotels will have regular room inspections from staff to check for any wear and tear, Airbnb damage disputes are oftentimes he said, she said situations. If you are in an Airbnb and something breaks, there are a few steps you should take in order to ensure that you are not on the hook for damages out of your control.
If you're keeping tabs on the art and tech worlds, you've probably been hearing whispers about "NFTs" for the past month. Just over the past week they've entered the mainstream lexicon.
Twitter founder Jack Dorsey made the news for selling his first ever tweet. The app has been teasing paid subscription models and newsletter-like features, but tweets for sale is "the next frontier."
just setting up my twttr— jack (@jack)1142974214.0
The 2006 tweet went up for auction as an NFT, and the current bid is $2.5 Million. But what does it mean to own that? Why would anyone want to? And what even is an NFT?
Long gone are the days when the majority of Americans dreamed about owning a home with a white picket fence.
The traditional American Dream may be on its deathbed, but that doesn't mean a core component of the vision can't survive. It simply takes a diverse perspective. People can still believe they can attain their own vision of success in society with hard work, knowledge, and risk-taking. Investing in today's American Dream may literally mean investing money in our modern economy, starting with our infrastructure.
Real estate investing in particular is a lucrative method that can boost income and secure a better financial future for many. There's always risk involved, but the payoffs can far outweigh the uncertainty. Selecting solid financial investments is about confidence and competence. If you're looking for some advice on this kind of investment, here are a few savvy tips for new real estate investors.
Stick To a Specific Strategy or Niche
Real estate is a challenging sphere of the business world, one that requires several key skills: groundwork knowledge, networking, perseverance, and organization. True knowledge of the real estate market will come with time and experience, but it's a smart idea to select one area of the market and stick to it. This is the best way to attain in-depth familiarity with your specific niche.
First, choose a geographical area close by and then a niche strategy within it, such as house flips, rental rehabs, or residential or commercial properties. By doing so, you can become aware of current inner working conditions in the market and you'll have a better idea of how these trends may change in the future.
Be Vigilant About Viable Financing Options
While it takes money to make money, you don't have to use all your own money. A common misconception about real estate investing is that you must be wealthy to start off. This isn't straight fact, however. A majority of people can test the waters of real estate investing without a lot of initial cash in their pocket.
Aside from traditional financing options from banks and institutions, private lending options can be worthy solutions. Hard money lenders are popular, reasonable choices, and they tend to have fewer qualification requirements upfront. However, be sure to strategically choose a hard money lender to find the best possible fit.
Master the Art of Finding Good Deals
There may be hundreds of thousands of available properties for sale on the current market, but the bulk of them will never amount to the final money-making result you desire. Another great tip for new real estate investors is to use good math to estimate profit. Taking risks is part of the process, but you have the ability to analyze properties and use networking sources to find the greatest deal. You can't win every deal, but you can steadily work towards a thriving financial future.