We know not to trust brands by now, don't we? After all, brands are not your friends.
But while the country has been mobilized by renewed Black Lives Matter protests after the murder of George Floyd, it seems every brand from Ben & Jerry's to LEGO and Nickelodeon have been sharing #BLM messages of support on social media. But isn't it basic marketing to echo popular opinion in order to ingratiate your company with consumers? Of course it is–so the interesting question more consumers are pondering lately is how (un)ethical basic marketing is.
The New York Times writer Tejal Rao questioned all of this performative allyship in her article, "Food Brands Tweet #BlackLivesMatter, but What's Behind the Words?" Rao recounts, "Popeye's Chicken stated that the company would use its 'platform' to 'support this movement.' Wendy's claimed that its 'voice would be nothing without Black culture' and promised to 'amplify Black voices' on Twitter. And Burger King adapted its slogan in a tweet that read, 'when it comes to people's lives, there's only one way to have it. without discrimination.'"
The cringey virtue-signaling of fast food brands is akin to the tone deaf Pepsi commercial that introduced Kendall Jenner to the real world of racial politics. Remember that gem from 2017? Jenner, playing the part of a famous "woke" ally, is gracious enough to step down from her high fashion photoshoot and join a protest which was presumably on the brink of exploding into violent chaos–but then the (white cis) model hands a stern-looking police officer a Pepsi, and everyone dances in the street for...social justice? World peace?
As Rao noted, "It also brushed over the fact, viciously reinforced last week, that protests against police brutality are often met with more police brutality. That regardless of which soda they might be drinking, peaceful protesters in the United States may be subject to tear gas, rubber bullets, batons and worse."
People Are Outraged By This Pepsi Ad Starring Kendall Jenner youtu.be
While Pepsi quickly pulled the ad and Jenner apologized, Rao's point is disturbingly clear: Brands performing allyship with platitudes about "amplifying Black voices" isn't just tone deaf; it's insulting.
McDonalds, renowned for abusing its (often underage) employees and violating a wide array of labor laws, tweeted its support of the Black Lives Matter by naming widely publicized Black victims of police brutality and writing, "They were one of us."
They were one of us: Trayvon Martin. Michael Brown. Alton Sterling. Botham Jean. Atatiana Jefferson. Ahmaud Arber… https://t.co/BM4bpG4Z9H— McDonald's (@McDonald's)1591189147.0
Before giving brands clout, praise, your money, or even recognition for their ability to (under)pay an intern to write a nice tweet, examine the structures and power dynamics at work in that company. McDonalds, for instance, is known to pay their employees unjustly low wages, refuses to recognize their employees' right to form a union, and has failed to address numerous complaints of sexual harassment and even violence against McDonald's employees.
While some companies do tout Black Lives Matter slogans and messages of support as a sign of their internal leadership and commitment to creating safer and fairer spaces for people of color, it's 2020 and a quick Internet search reveals a company's true values.
But considering the numerous indignant replies to McDonald's tweet, most people already know that:
@McDonalds You haven’t even responded to our letter demanding paid sick and family leave for all employees, the maj… https://t.co/yYPP28N96f— ACLU (@ACLU)1591218361.0
@McDonalds McDonald's workers have marched against the company demanding justice for over half a decade. McD's has… https://t.co/BZ5qgDRuMU— People for Bernie (@People for Bernie)1591192495.0
@McDonalds Hundreds of thousands of Black people and non-Black people of color run your restaurants, and you’ve ref… https://t.co/HSqfvapZqN— SumOfUs (@SumOfUs)1591276699.0
Airbnb offers an affordable option for people looking to be more comfortable as they travel.
However, there are downsides to staying in a host's home rather than a hotel. Whereas hotels are designed for constant streams of visitors and often have furniture built to last, at an Airbnb, you may be staying on old or cheap furniture that a host is using in order to maximize their profits.
And while most reputable hotels will have regular room inspections from staff to check for any wear and tear, Airbnb damage disputes are oftentimes he said, she said situations. If you are in an Airbnb and something breaks, there are a few steps you should take in order to ensure that you are not on the hook for damages out of your control.
If you're keeping tabs on the art and tech worlds, you've probably been hearing whispers about "NFTs" for the past month. Just over the past week they've entered the mainstream lexicon.
Twitter founder Jack Dorsey made the news for selling his first ever tweet. The app has been teasing paid subscription models and newsletter-like features, but tweets for sale is "the next frontier."
just setting up my twttr— jack (@jack)1142974214.0
The 2006 tweet went up for auction as an NFT, and the current bid is $2.5 Million. But what does it mean to own that? Why would anyone want to? And what even is an NFT?
Long gone are the days when the majority of Americans dreamed about owning a home with a white picket fence.
The traditional American Dream may be on its deathbed, but that doesn't mean a core component of the vision can't survive. It simply takes a diverse perspective. People can still believe they can attain their own vision of success in society with hard work, knowledge, and risk-taking. Investing in today's American Dream may literally mean investing money in our modern economy, starting with our infrastructure.
Real estate investing in particular is a lucrative method that can boost income and secure a better financial future for many. There's always risk involved, but the payoffs can far outweigh the uncertainty. Selecting solid financial investments is about confidence and competence. If you're looking for some advice on this kind of investment, here are a few savvy tips for new real estate investors.
Stick To a Specific Strategy or Niche
Real estate is a challenging sphere of the business world, one that requires several key skills: groundwork knowledge, networking, perseverance, and organization. True knowledge of the real estate market will come with time and experience, but it's a smart idea to select one area of the market and stick to it. This is the best way to attain in-depth familiarity with your specific niche.
First, choose a geographical area close by and then a niche strategy within it, such as house flips, rental rehabs, or residential or commercial properties. By doing so, you can become aware of current inner working conditions in the market and you'll have a better idea of how these trends may change in the future.
Be Vigilant About Viable Financing Options
While it takes money to make money, you don't have to use all your own money. A common misconception about real estate investing is that you must be wealthy to start off. This isn't straight fact, however. A majority of people can test the waters of real estate investing without a lot of initial cash in their pocket.
Aside from traditional financing options from banks and institutions, private lending options can be worthy solutions. Hard money lenders are popular, reasonable choices, and they tend to have fewer qualification requirements upfront. However, be sure to strategically choose a hard money lender to find the best possible fit.
Master the Art of Finding Good Deals
There may be hundreds of thousands of available properties for sale on the current market, but the bulk of them will never amount to the final money-making result you desire. Another great tip for new real estate investors is to use good math to estimate profit. Taking risks is part of the process, but you have the ability to analyze properties and use networking sources to find the greatest deal. You can't win every deal, but you can steadily work towards a thriving financial future.