Someone like equity-firm director Gary Sernovitz might consider losing money in a restaurant to be part of the thrilling charm, but some people (maybe yourself) might want to invest in things that actually make them money or don't fail. Every good thing comes from an idea and every idea needs money. Here are five things that might make you money and make the world a better place!

Health Care!

It takes a lot of work to get any kind of medical certification and the dream is generally to open a private practice, usually in a community where the practitioner services a particular need that not many people consider optional. If you have to get braces, you get braces and the profit margins show. Before taxes, dentist offices make, on average, a 15.4% profit margin, outpatient care centers make 14.8%, and general physician practices make a solid 15.5%. Here's Modern Healthcare Magazine on more reasons why more and more people are investing in medical practitioners.

And you're also investing in an essential part of many communities and are in a place to use that profit margin to actually change people's lives.

Food Trucks!

While the brick-and-mortar establishments ebb and flow with vast amounts of money lost in between, their more mobile cousins have been shown to be more resilient. In fact, according to Josh Tang, founder of mobile food behemoth Mobi Munch, the failure rate for food trucks is only between 10 and 20 percent (compared to 60-90% for restaurants, with much geographical variety). With widely popular street vendors The Halal Guys set to become the 'Middle Eastern Chipotle' and minting out franchises and other studies predicting that food truck revenue will hit $2.7 billion by the end of 2017, it's time to hit the street with your hot cash.

Women-Focused Platforms!

With the results of last Tuesday's election still very much on our minds, people are already turning toward the private sector for the kinds of leadership and administration that people have good reason to believe a Trump White House and a Republican-controlled Congress will provide. Election results or no, both 2015 and '16 have been great years for companies geared toward that underrepresented half of the human race. Back in September, tennis superstar Venus Williams and Mellody Hobson, lesser-known investment superstar, invested big in the Finnish startup Ellevest, a digital wealth management service that focuses explicitly on the needs of female investors, taking into account factors like the longer life expectancy of women.

Also big: new health services and companies that are taking the taboo out of women's healthcare products. Companies like thinx, icon, and the flex have made a place for themselves in the marketplace by aiming directly at women and no one else. Investment, I'm sure, they'll take from anyone.

Hip Retail!

While foodie waves ebb and flow in an impossible-to-keep-track-of litany, retail is a bit easier to follow. But what's yesterday's fashion in New York and L.A. can remain popular in Midland, USA for decades! And there's no better time to get into the world of selling product like 2016: with the snap, the 'gram, and Pinterest still flowing, it's easier than ever for businesses to get oodles of free advertising that's just a click away from a purchase. And the money's there: the Dow Jones U.S. Retail Index has consistently outperformed the more glamorous S&P 500 over the past decade. People, at the very least, are always buying things.

Spot the next new thing?

Buy it!

Religion!

While investing in faith-based organizations may seem counterintuitive, Entrepreneur magazine writes, "being not-for-profit doesn't mean your goal shouldn't be." If you want a good place to invest good money that won't just be a sinkhole for operating costs, religious organizations are known to, on average, pull ahead and into the black. Last year, religious nonprofits netted, on average, a solid 12.41% margin. Not a bad profit for a nonprofit!

Any of these industries is a solid place to start for the investing beginner, or a good place to diversify for the investing pro.

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I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.

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Southwest Airlines Sale 2022

Photo by Trac Vu on Unsplash

Pack your bags — Southwest Airlines is having a major sale! Fares are as low as $59 one-way if you book by October 3rd.


This end-of-summer super sale is a game-changer for your travel plans through the end of the year. Summertime travel gets all the glory. But why not take advantage of your long weekends, holidays, and PTO this fall. You’ll be surprised at how much travel you can fit in. Keep the fall/winter season exciting with domestic trips that give you all the excitement without breaking the bank. All thanks to Southwest.


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Quiet Quitting is the latest trend among Gen-Z TikTok that encourages setting boundaries at work

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Toni Morrison has an anecdote about her first ever job, which was cleaning some neighborhood woman’s house. The young Toni arrived home after work one day and expressed her troubles to her father. But he didn’t provide the sympathy she expected. Instead, he gave her something better — his advice:

“Listen. You don’t live there. You live here. With your people. Go to work. Get your money. And come on home.”

Years later, she wrote about this remarkable experience for the New Yorker and said, in hindsight, this is what she learned:

1. Whatever the work is, do it well—not for the boss but for yourself

2. You make the job; it doesn’t make you

3. Your real life is with us, your family

4. You are not the work you do; you are the person you are

What Morrison so eloquently articulated was setting boundaries. I revisited this piece during the pandemic when working from home ramped up in earnest. Back when work was one of the few things that anchored my day.

Without a physical office, the pandemic shattered the work/life balance for many people. There was no more of that physical separation that Morrison talked about. There is no coming home from work physically. There is no real life to come back to — just a manufactured commute to your laptop in your makeshift home office.

But, par for the course, Gen Z are navigating this boundaryless era using TikTok. While internet gurus promote hustle culture and constant online availability since you’re not getting face time with your managers, there’s a trend in town — “quiet quitting.”


@zaidleppelin On quiet quitting #workreform ♬ original sound - ruby


The trend arose from the depths of the pandemic. Layoffs, salary cuts, and furloughs proved that their employers did not care about their hard-working employees.

The Washington Post dubs quiet quitting as a fresh trem for an old phenomenon: employee disengagement. In many cases, it’s a response to burnout. For much of Gen Z, it’s a way of establishing healthy boundaries in the office and resisting the pressure of the rat race. After all, why work yourself to the bone for a company that just proved it’s ready and willing to let you go?

Despite the term’s negative connotations, Quiet Quitting can provide an empowering shift in thinking for employees.

For far too long, employees have been indoctrinated with a slew of toxic workplace advice. Faced with these old misconceptions and lacking job security or clear paths for advancement, Gen Z is untethering their identities from work.

Quiet quitting — therefore — might be a bit of a misnomer. These employers aren’t completely disengaged. They’re certainly not launching Flight Club-esque sabotage attempts on their employers. NO. Contrary to media panic, Gen Z understands the value of a job — the fickle market they entered ensured that. But they also understand the value of life.

They’re doing what they’re being paid for. Nothing more, nothing less.

According to Chief, a private membership network focused on connecting and supporting women executive leaders, older generations should learn from this approach.

“Gen Z has already endured the largest seismic shifts to the career landscape than any previous generation, having started their careers in the middle of a pandemic that changed office culture forever and a gig economy that makes piecing together work more viable. They’re taking both those realities and therefore demanding more autonomy and flexibility than any other generation.”

Gen Z are less attached to job titles and statuses. They’re more concerned about their lives. Sure, this can lead to problematic outlooks on money and experiences — see the “I can earn my money back” TikTok trend. But it’s better than hustling for no reward. Besides, as some Gen Z-ers put it on TikTok, the office isn’t even a vibe.

“With the ability to work from anywhere and for more than just one place, Gen Z-ers are forging their own paths that don’t rely on old patterns set by previous generations and are redefining what “career success” looks like. Gen Z can take note, as more and more leaders are similarly pursuing multiple income streams of their own through the form of a portfolio career. The way in which work looks like and where it happens is evolving.”

With less single-minded focus on one job, some TikTok business gurus advocate shutting your laptops precisely at 5 pm. And then jump onto your side hustle. Do nails or lashes on the weekend. Become social media managers for your phone. Sell soap on Etsy (again … perhaps not in the Fight Club way).

But this valorization of side hustles is not about hustle culture, either. They say job security isn’t guaranteed. Learning new skills and develop an alternate income stream/s to keep you afloat. Just make sure you’re not left in the lurch. BTW inflation is here. So every little bit helps.

But where do you start? Watching TikToks can only get you so far. Try a course on LinkedIn Learning to sharpen up your skills and learn new ones that you can turn into a verifiable side hustle — or leverage in your job search if quiet quitting leads to … real quitting.

Learn on your own time with bite-sized videos or in-depth courses. Watch them after work, before you clock in, or on your lunch break. Then, after your courses are complete, you’ll have certificates prominently displayed on your profile that prove your skills.