Q & A with Evan Marc Katz, CEO, EvanMarcKatz.com – Helping Women Understand Men and Find True Love

Finding the right partner can be tough, especially in the age of swiping right in the search for Mr. Right. Endlessly searching single women have commiserated with their equally dismayed girlfriends looking for love, as date after dreadful date they've become more convinced that their "Prince Charming" will never come… if he even exists. Meeting a decent fella at a seedy bar or through a well-meaning set-up gone south is a long shot, but the idea of living happily ever after with 5 cats doesn't make these gals look forward to growing old, all alone and covered in fur.

What's a woman who knows she has a lot to offer, but can't seem to get her romantic life in order to do? That's where Dating Coach Evan Marc Katz comes in, to help smart, strong, successful women understand relationships from a male perspective and eventually find their match.

10 million readers are devoted to reading Katz's blog and thousands of satisfied clients have had their romantic world turned around for the better thanks to Katz's no-nonsense and honest approach to dating, mating, and creating a love life these woman never thought they'd be able to attain.

My Q & A with Evan Mark Katz was educational and inspirational, and thanks to his thoughtfully meaningful responses, it's no wonder he has empowered so many women. For women seeking a real connection with a special someone, EvanMarcKatz.com can change your life. Since 2003, he's been at it – thousands of his devoted clients have fallen in love and found true happiness. See what Katz is all about and why he's been so successful in his endeavors.


Q: When did you realize you wanted to start your own business?

A: My father was a small businessman and I have his temperament and work ethic. I prefer to control (or appear to control) my own destiny and that was further cemented by my experience as a screenwriter in my twenties.

I first came to Hollywood to write comedy in 1994 and despite agents, managers, meetings at every studio and network, the Warner Brothers Writers Workshop, and finishing in the Top 3 of Project Greenlight, I couldn't make a living. So in 2001, I went to UCLA Film School to get an MFA that would allow me to teach screenwriting. To pay the bills, I took a job in customer care at JDate. 9 months later, I realized that I had to write a book about online dating. Simultaneously, I had an idea that since most online dating profiles are generic, there should be a service that helps write profiles that attract better prospects, the same way that there are resume writing services. That service, e-Cyrano profile writing, launched in 2003.

My book, "I Can't Believe I'm Buying This Book - A Commonsense Guide to Successful Internet Dating" came out in February, 2004. Unlike my Hollywood career, I got lucky. The book was well-reviewed in Time Magazine, which led to features in USA Today and on CNN, which led to higher demand for e-Cyrano, which led to me dropping out of film school 4 months before graduation to become the online dating guy. That was over 13 years ago.

I have since evolved from failed screenwriter to dating coach for smart, strong, successful women. I have four books, I've given a TEDx talk, I have a blog that gets over 1M uniques each month and my latest program, Love U is a six-month video curriculum that is like a massive online course from a university. Long story short, everything I've ever done was to avoid having a "real" job and I'm very fortunate that I found my calling!

Q: What has been your biggest challenge with the business thus far?

A: Business itself. I've probably had a much steeper learning curve than serial entrepreneurs with MBAs and tech startup experience. I'm a writer who failed at his first career, discovered he had a voice in helping women understand men, and I've been making it up as I go along ever since. Despite my public label as a dating coach, I'm essentially running a small tech business - offering free content to get readers to opt-in to get more free content and potentially purchase the paid content. When I'm not talking on the phone with women or writing blogs, newsletters, or podcasts, 80% of my job is project management, user experience, sales funnels, click-thrus, and conversions. At this point in the business, the biggest challenge is scaling our existing assets and getting 100,000 women to graduate Love U instead of the 1000 that have gone through so far.

Q: What has been the most rewarding experience throughout the process?

A: I couldn't imagine a job that offers more positive affirmation coupled with the knowledge that I'm making a difference. Every day, I get emails from strangers who read a blog post and are now married, or wedding photos from private clients who I worked with three years ago. There's a very obvious and tangible benefit that women get after working with me, and I've saved literally every email I've ever gotten from a happy client who has found love.

Q: What is different about your business compared to others in its category?

A: It's hard for me to fathom, but I'm just about the first person to do what I do. First person to have an online dating profile writing business. First online dating coach. First male dating coach to specialize in helping women understand men and make healthy relationship choices. You know how they say, "Be first or be best"? I can't say whether I'm the best at what I do; I can say that I helped create a thriving niche. I'd like to think I differentiate myself by being a consistent content creator, by being happily married, and by telling the truth in an industry where truth often comes in second to wishful thinking and clever marketing.

Q: Who is this business/service aimed towards?

A: Smart women, 35-55, who have everything but the guy. That's 50% of my readers. 25% are older. 25% are younger. Ultimately, I'm a resource for single women who are not content with the state of their romantic relationships and want to do something about it.

Q: Where can people find your service/company?

A:
http://www.evanmarckatz.com/ - company

http://www.evanmarckatz.com/about-evan-marc-katz/ - bio

http://www.evanmarckatz.com/blog/category/the-love-u-podcast/ - Love U Podcast

https://www.facebook.com/EvanMarcKatzFan/ - Facebook

https://twitter.com/evanmarckatz - Twitter

https://www.youtube.com/user/EvanMarcKatz - YouTube

https://www.pinterest.com/evanmarckatz/ - Pinterest

http://www.wwsg.com/speakers/evan-marc-katz/ - Worldwide Speakers Group

Q: Where do you see the company going in the future?

A: I'm really excited to firm up the foundation of our business and work with third parties to drive traffic to our offers with a 50/50 revenue split. In the past two weeks, I've had good conversations with big brands (women's magazines, dating sites) with huge lists of women who would be receptive to things like Why He Disappeared, Believe in Love, Finding the One Online, or Love U, but don't even know that such things exist. As I said earlier, it would be my dream to have tens of thousands of women going through Love U every year.

Q: What advice would you give a budding entrepreneur or business-minded individual seeking to launch a new product, business, or service?

A: My three metrics for trying out a new idea are whether you're passionate about your idea, whether your idea is achievable, and whether your idea is potentially lucrative. People often choose two of the three and discover that they're cynically in a business to make money, not because they believe in their product. Or that they are passionate about an app that has no revenue model. You don't need a full-fledged business plan to hang out your shingle, but you do need to have a vision and a path to achieve it. No one will believe in you as much as you.

Q: How many people work for the company at this time?

A: I don't have any full-time employees, but I employ contractors for tech, customer service, strategy and project management, social media, and coaching.

Q: Sum up your company philosophy (or your own mantra) in 3 words:

A: Try, try again.

Q: What about your personality makes you a successful business owner?

A:

-Confidence that what I write can truly help women achieve their dreams.
-Belief that I have the power to shape my own destiny instead of waiting for outside forces to validate me.
-Honesty and transparency, so everyone who works with me knows I will never deceive them.
-Willingness to take responsibility for (and learn from) my mistakes.
-Insatiable desire to do everything better - be a better husband, father, coach, businessman, manager, person.

Basically, I believe in self-growth and personal responsibility, which is why offering it to others in dating is a natural extension of my personality.

Q: Anything else you'd like to share?

A: I'm honored to have the opportunity to share my story and hope it helps another entrepreneur change lives, too.

Visit EvanMarcKatz.com for more information and to change your relationship life.

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Truebill Is The App Everyone Needs, I Use It Everyday To Track All My Finances

I thought I had a pretty good handle on my finances out of school. I worked several jobs while attending university and had little to no problem managing my income. However, once I graduated, I realized how much more complicated personal accounting could really be.

There were so many variables I needed to keep track of. Biweekly bills, monthly charges, and general necessities amounted to a heap of confusing numbers that were often impossible to decipher. The funniest part was that I was actually trying to do this by hand (I don't know what I was trying to prove to myself, either).

After messing up for the 17th time, I decided to give Microsoft Excel a shot. I used Excel a bit in school and I knew all the big-wig finance people used it, so what could I possibly have to lose? The answer is about six hours of my precious time. Excel isn't much of an improvement over handwriting and it's still dependent on the user to manually input all of the information. It's like doing everything by hand with the slightest help, meaning that it still required a tremendous amount of time and concentration. Well that was all for nothing, I guess.

It's sort of funny. I was certain that I could manage my personal finances with ease, when it's practically a full-time job. I was already stressed out enough with my first job and I knew I didn't have enough time to give my finances the attention it deserved.

That's why I decided to try out a budgeting app. My best friend told me that he uses an app called Truebill to manage his finances. "What does it even mean to manage your finances?" I asked him. He told me that Truebill was the personal financial assistant I wished I could have. It could aggregate all of my account information into one place and give me specific insights and actions.

I loved the idea of having full control over my finances, especially during a time of financial uncertainty, and I realized that Truebill would be the easiest way to accomplish this. The user interface is incredibly simple and intuitive, so it doesn't even feel like a finance app! Truebill offers a multitude of features, with their most popular being the ability to cancel subscriptions with the press of a button.

Okay, I had no idea how many subscriptions I was still subscribed to. In fact, I wasn't even using a quarter of the subscription services I was signed up for. Subscription boxes, streaming services, my old gym, and even an old subscription to my favorite magazine--it was all there and I was livid. How could I let myself waste all of this money and how did I never catch this? Thank goodness for Truebill.

Truebill also offers bill negotiations. There is a 40% fee based on how much you save and Truebill even claims that there is an 85% chance that they'll be able to lower your bill once a negotiation is requested. Why wouldn't I take them up on this? There was zero risk and I would only have to pay once my bill was lowered (which means that I would be saving money regardless).

More standard features of Truebill include the ability to generate a credit report on-demand and even request a pay advance. I only used the pay advance feature once when I wanted to buy a gift for my mom, but didn't have enough cash in hand and Truebill automatically reimbursed itself when I got my next paycheck.

The credit report is another fantastic feature and practically taught me what good credit meant. Truebill's credit report basically shows you which financial decisions have the most significant impact on your credit score and ways that you can improve your credit month-over-month. I've never had such control over my credit and it feels good.

I'll be the first to admit that I was extremely naive coming out of school. I figured that as long as I was attentive, I could manage my finances with ease. We manage money to some extent throughout our entire lives, but once you're thrown out on your own, it's a completely different story. With Truebill, I've finally been able to take control over my finances and stay on top of all of my responsibilities.

Update: Our friends at Truebill are extending a special offer to our readers! Follow this link to sign-up for Truebill.

5 Reasons You Need FanDuel TVG If You Want To Get In On All The Horse Racing Action

My buddies and I always try to make it out to a game, but we never really care which one we end up at. Obviously we have our favorite sports and teams, but it was rarely about what game we went to or who we saw playing. It was about watching the game live.

In the early months of lockdown, all we had was Korean baseball, and trust me, we loved it. The only issue was, none of us had any idea what the commentators were saying. Even then, a few of my friends weren't huge fans of baseball. They were into sports like football and basketball, ones that moved at a quicker pace with less down-time in between plays.

We decided to see if there were any other events going down and came across horse racing. Yes, horse racing. It was perfect--short, fast-paced, and most importantly, an opportunity for betting.

I had never really considered watching a horse race any time other than the Belmont Stakes, but the prospects of the sport seemed exhilarating. Even better, with horse racing we knew we could still recreate the atmosphere of a race track. Salty snacks? Check. Stale beer? Check. A simple and easy way to bet? Check.

One quick Google search later, we came across TVG, powered by FanDuel. It's an online betting platform that takes you right to the heart of the action. We were a little apprehensive about using a mobile app to place our bets, but TVG's ability to bet on live horse races from all over the world was too good to pass up.

Here are 5 reasons why we are obsessed with horse racing thanks to TVG:

1. Betting has never been easier

Use your phone or computer to watch and bet on live horse races in real-time. TVG offers a bunch of features to make betting even simpler--live odds and handicapping tips leverage recent learnings to help you make your best bet. Not to mention, TVG's exclusive race content and wagering guide offers an under-the-hood look into the strategy behind horse race betting.

2. The biggest selection of horse races out there

If you're looking to drop a little dough on a horse race, chances are your best option is your local race track. But watching the same few horses races over and over again isn't the most exciting thing. With TVG you have access to over 150 tracks worldwide with races happening consistently throughout the day.

3. Get a generous sign-up offer when you place your first bet

Once you register your account, you will be eligible for a $200 risk-free bet. All you have to do is place your first bet and you're covered. If you happen to lose, TVG will insure you for up to $200 as a sort of wagering credit. I may have been a little trigger happy when placing my first bet, so having this insurance was a great perk. There are also a bunch of promotional offers available year-round.

4. Making deposits and cashing out at the touch of button

With a ton of payment options such as PayPal, BetCash, debit/credit, wire transfers, and other third-party services, making a deposit is a breeze. But what about the payout? Depending on your deposit method, your withdrawal will be available in a few days. No more waiting in-line to collect your winnings!

5. Watching live races with your friends while betting is exhilarating

Even when we were watching Korean baseball, Zoom calls with my friends were a little dull.

With TVG, we haven't had this sort of fun in months! Every weekend we'll turn on a race and throw our bets in. After a few races, and quite a few drinks, we'll tally up our winnings to see who won the most! Sometimes it's not even about making money, but just having a good time.

TVG is the perfect way to add a little excitement to an otherwise mundane afternoon. It introduced me to the world of horse racing, a sport I never would have considered otherwise.

The races just keep ramping up and thanks to TVG, I can always get in on the fun.

UPDATE: The biggest derby in horse racing is THIS WEEKEND. Get in on the action with your $200 risk-free bet!

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