Q & A with Evan Marc Katz, CEO, EvanMarcKatz.com – Helping Women Understand Men and Find True Love
Finding the right partner can be tough, especially in the age of swiping right in the search for Mr. Right. Endlessly searching single women have commiserated with their equally dismayed girlfriends looking for love, as date after dreadful date they've become more convinced that their "Prince Charming" will never come… if he even exists. Meeting a decent fella at a seedy bar or through a well-meaning set-up gone south is a long shot, but the idea of living happily ever after with 5 cats doesn't make these gals look forward to growing old, all alone and covered in fur.
What's a woman who knows she has a lot to offer, but can't seem to get her romantic life in order to do? That's where Dating Coach Evan Marc Katz comes in, to help smart, strong, successful women understand relationships from a male perspective and eventually find their match.
10 million readers are devoted to reading Katz's blog and thousands of satisfied clients have had their romantic world turned around for the better thanks to Katz's no-nonsense and honest approach to dating, mating, and creating a love life these woman never thought they'd be able to attain.
My Q & A with Evan Mark Katz was educational and inspirational, and thanks to his thoughtfully meaningful responses, it's no wonder he has empowered so many women. For women seeking a real connection with a special someone, EvanMarcKatz.com can change your life. Since 2003, he's been at it – thousands of his devoted clients have fallen in love and found true happiness. See what Katz is all about and why he's been so successful in his endeavors.
Q: When did you realize you wanted to start your own business?
A: My father was a small businessman and I have his temperament and work ethic. I prefer to control (or appear to control) my own destiny and that was further cemented by my experience as a screenwriter in my twenties.
I first came to Hollywood to write comedy in 1994 and despite agents, managers, meetings at every studio and network, the Warner Brothers Writers Workshop, and finishing in the Top 3 of Project Greenlight, I couldn't make a living. So in 2001, I went to UCLA Film School to get an MFA that would allow me to teach screenwriting. To pay the bills, I took a job in customer care at JDate. 9 months later, I realized that I had to write a book about online dating. Simultaneously, I had an idea that since most online dating profiles are generic, there should be a service that helps write profiles that attract better prospects, the same way that there are resume writing services. That service, e-Cyrano profile writing, launched in 2003.
My book, "I Can't Believe I'm Buying This Book - A Commonsense Guide to Successful Internet Dating" came out in February, 2004. Unlike my Hollywood career, I got lucky. The book was well-reviewed in Time Magazine, which led to features in USA Today and on CNN, which led to higher demand for e-Cyrano, which led to me dropping out of film school 4 months before graduation to become the online dating guy. That was over 13 years ago.
I have since evolved from failed screenwriter to dating coach for smart, strong, successful women. I have four books, I've given a TEDx talk, I have a blog that gets over 1M uniques each month and my latest program, Love U is a six-month video curriculum that is like a massive online course from a university. Long story short, everything I've ever done was to avoid having a "real" job and I'm very fortunate that I found my calling!
Q: What has been your biggest challenge with the business thus far?
A: Business itself. I've probably had a much steeper learning curve than serial entrepreneurs with MBAs and tech startup experience. I'm a writer who failed at his first career, discovered he had a voice in helping women understand men, and I've been making it up as I go along ever since. Despite my public label as a dating coach, I'm essentially running a small tech business - offering free content to get readers to opt-in to get more free content and potentially purchase the paid content. When I'm not talking on the phone with women or writing blogs, newsletters, or podcasts, 80% of my job is project management, user experience, sales funnels, click-thrus, and conversions. At this point in the business, the biggest challenge is scaling our existing assets and getting 100,000 women to graduate Love U instead of the 1000 that have gone through so far.
Q: What has been the most rewarding experience throughout the process?
A: I couldn't imagine a job that offers more positive affirmation coupled with the knowledge that I'm making a difference. Every day, I get emails from strangers who read a blog post and are now married, or wedding photos from private clients who I worked with three years ago. There's a very obvious and tangible benefit that women get after working with me, and I've saved literally every email I've ever gotten from a happy client who has found love.
Q: What is different about your business compared to others in its category?
A: It's hard for me to fathom, but I'm just about the first person to do what I do. First person to have an online dating profile writing business. First online dating coach. First male dating coach to specialize in helping women understand men and make healthy relationship choices. You know how they say, "Be first or be best"? I can't say whether I'm the best at what I do; I can say that I helped create a thriving niche. I'd like to think I differentiate myself by being a consistent content creator, by being happily married, and by telling the truth in an industry where truth often comes in second to wishful thinking and clever marketing.
Q: Who is this business/service aimed towards?
A: Smart women, 35-55, who have everything but the guy. That's 50% of my readers. 25% are older. 25% are younger. Ultimately, I'm a resource for single women who are not content with the state of their romantic relationships and want to do something about it.
Q: Where can people find your service/company?
A:
http://www.evanmarckatz.com/ - company
http://www.evanmarckatz.com/about-evan-marc-katz/ - bio
http://www.evanmarckatz.com/blog/category/the-love-u-podcast/ - Love U Podcast
https://www.facebook.com/EvanMarcKatzFan/ - Facebook
https://twitter.com/evanmarckatz - Twitter
https://www.youtube.com/user/EvanMarcKatz - YouTube
https://www.pinterest.com/evanmarckatz/ - Pinterest
http://www.wwsg.com/speakers/evan-marc-katz/ - Worldwide Speakers Group
Q: Where do you see the company going in the future?
A: I'm really excited to firm up the foundation of our business and work with third parties to drive traffic to our offers with a 50/50 revenue split. In the past two weeks, I've had good conversations with big brands (women's magazines, dating sites) with huge lists of women who would be receptive to things like Why He Disappeared, Believe in Love, Finding the One Online, or Love U, but don't even know that such things exist. As I said earlier, it would be my dream to have tens of thousands of women going through Love U every year.
Q: What advice would you give a budding entrepreneur or business-minded individual seeking to launch a new product, business, or service?
A: My three metrics for trying out a new idea are whether you're passionate about your idea, whether your idea is achievable, and whether your idea is potentially lucrative. People often choose two of the three and discover that they're cynically in a business to make money, not because they believe in their product. Or that they are passionate about an app that has no revenue model. You don't need a full-fledged business plan to hang out your shingle, but you do need to have a vision and a path to achieve it. No one will believe in you as much as you.
Q: How many people work for the company at this time?
A: I don't have any full-time employees, but I employ contractors for tech, customer service, strategy and project management, social media, and coaching.
Q: Sum up your company philosophy (or your own mantra) in 3 words:
A: Try, try again.
Q: What about your personality makes you a successful business owner?
A:
-Confidence that what I write can truly help women achieve their dreams.
-Belief that I have the power to shape my own destiny instead of waiting for outside forces to validate me.
-Honesty and transparency, so everyone who works with me knows I will never deceive them.
-Willingness to take responsibility for (and learn from) my mistakes.
-Insatiable desire to do everything better - be a better husband, father, coach, businessman, manager, person.
Basically, I believe in self-growth and personal responsibility, which is why offering it to others in dating is a natural extension of my personality.
Q: Anything else you'd like to share?
A: I'm honored to have the opportunity to share my story and hope it helps another entrepreneur change lives, too.
Visit EvanMarcKatz.com for more information and to change your relationship life.
Did you hear about the Great Resignation? It isn’t over. Just over two years of pandemic living, many offices are finally returning to full-time or hybrid experiences. This is causing employees to totally reconsider their positions.
For many employees, full-time remote work offered newfound flexibility to work around their schedules — whether it be picking up kids from school, or working when they feel most productive. Many employees seized this freedom to escape big cities and relocate and prioritize their quality of life. Remote-work lovers are demanding offices remain closed or requesting it as a benefit or work option. And if their company insists they return? Many would rather look for new jobs in the flourishing remote-first corporate environment.
However, some missed the structure of the office and its offers of accountability, collaboration, more amenities, and . . . friendship. But not all companies are created equal. Some hope to lure employees back by upgrading the office experience. Turns out, the millennial start-up with that Day-Glo ping-pong table and IPAbeer-on-tap isn’t actually the dream if it comes with a toxic work environment (we’re looking at you WeWork). As companies add in-office perks, employees are requesting more support, boundaries — and even arrangements like the four-day workweek.
For the best of both worlds, companies are adopting hybrid systems. However, reports from CNBC and BBC imply that this may be a taxing option. Having one foot in the office and the other in your office kitchen is far from ideal for most employees, research says.
LinkedIn’s 2022 Global Talent Trends report reveals that of the 500 C-level executives surveyed, 81% said they’re changing workplace policies to offer greater flexibility.
But according to CNBC, “emerging data is beginning to show that hybrid work can be exhausting, leading to the very problem workers thought it could solve: burnout. More than 80% of human resources executives report that hybrid is proving to be exhausting for employees. This is according to a global study by employee engagement platform TinyPulse. Workers also reported that hybrid was more emotionally draining than fully remote and more taxing than even full-time office-based work.”
BBC agrees, reporting: “Emerging data is beginning to back up such anecdotal evidence: many workers report that hybrid is emotionally draining … Workers, too, reported hybrid was more emotionally taxing than fully remote arrangements – and, concerningly, even full-time office-based work. Given many businesses plan on implementing permanent hybrid working models, and that employees, by and large, want their working weeks spent between home and the office, such figures sound alarm bells. But what is it specifically about hybrid working that is so emotionally exhausting? And how can workers and companies avoid pitfalls so that hybrid actually works?”
“Overall, human resources executives thought that hybrid and remote work were the most emotionally exhausting for employees, but that wasn’t the case,” Elora Voyles, a people scientist at TinyPulse, told CNBC.
So with every employee having various experiences and opinions about what works best for them and their lifestyles, it makes sense that people are job-hopping to suit their newfound preferences.
Frankly, some are job-hopping to enhance their compensation. Statistically, most people realize their greatest salary increases when they move from one job to another. Remaining at the same company for years and years often limits how much you can make as your career advances. One popular female finance guru, Cinneah El-Amin told Afrotech: “I am a staunch advocate for more women to job-hop, to get the money they deserve, and to stop playing small when it comes to our careers and the next step in our careers.”
The research supports this, with Zippia claiming: “Generally speaking, a good salary increase when changing jobs is between 10-20%. The national average is around 14.8%, so don't be afraid to ask for a similar increase. At a minimum, you should expect a wage growth of at least 5.8% when you change positions.”
However, a job search can be daunting, despite the potential benefits. But if you can land a role in a new company — and potentially boost your salary while you’re at it — you will challenge yourself and constantly keep learning. LinkedIn Learning, for example, is one platform that can help you level up your skills and give you an edge to land the job.
LinkedIn Learning allows you to take advantage of the moments that truly matter. It offers courses on subjects that will carry you through every step of your career. Their instructors have real-world experience.
Check out the LinkedIn Learning Pathfinder and it will generate a custom list of courses based on what you want to achieve. Learn more about recent top career development goals and acquire the skills to help you reach them.
Unsure what to do and how to start your job search? Let LinkedIn Learning be the first step you take in the path to a new and improved career.When people think of gifting, they tend to think of the winter holiday season.
Suddenly, every store offers gift wrapping and the internet is a cornucopia of gift guides. I get super into it, making lists — like Santa himself — of who’s getting gifts r and who’s getting nuffin because they scorned me last time around. Black Friday and the winter sale season have trained me well - I’m now in the groove of saving in advance, prepping my budget, and keeping an eye out for major sales.
But with all that anticipation in winter, there’s almost nothing of the sort in spring. And, after going through my spending last year, I realized why I felt like all my money was going down the drain from April to June: this is a holiday-filled season too!
At first, I blamed it on hot-girl summer — and maybe in part, this was the case. Buying new clothes to refresh my stale pandemic wardrobe, and admittedly getting carried away with my post-vax excitement for going/doing/seeing everything all took hits at my budget.
In the future, I’ll make sure to prep more for summer because every year brings new exciting things to spend money on – especially outside.. Plus, as travel becomes more and more seamless with fewer restrictions, having a “summer buffer” will let me dip into my savings for trips that may come, not into my credit card balance.
I told myself I’d make those financial decisions for the summer, but it wasn’t just the summer. The whole spring was a financial pit and I didn’t completely understand why. After all, isn’t spring for cleaning, decluttering, and even making money by ditching things that aren’t serving you? Why then, did I keep watching my accounts get drained?
The answer is gifts. From Easter in April, Mother’s Day in May, Father’s Day in June, and more, spring is a parade of little holidays that sneak up on you with their obligatory gifting. And it doesn’t even end there for me – I have a ton of friends’ birthdays during these months! With Tauruses being known for their materialism (or maybe that’s just the ones I know), I always splurge on their presents. This leaves me with an empty checking account … kind of by surprise.
In the winter, I prep and save and budget. In the spring, I scramble and overspend. But not this year. This year, I’m very aware that it’s gifting season and I am planning accordingly.
Adele, a Taurus, courtside in all designer. See what I mean? Does she LOOK easy to impress? No, this is why I'm broke
How to Save For Short Term Goals Using Sinking Funds
According to personal finance blogs, one of the keys to saving enough for seasons like this is starting early. Establishing what is known as “sinking funds” is the most efficient way to consistently save for short-term goals. From everything to impending vacations to holiday gifts, sinking funds let you start planning early and reinforce good spending habits. No longer will you be surprised by recurring bills or how much a vacation really costs – the money will be saved, waiting for you to enjoy.
TIME defines sinking funds as a special kind of savings account. “A sinking fund functions similar to a savings account, but with a purpose and approach all its own,” says TIME. “A sinking fund is money you set aside for a specific upcoming expense. Unlike a general savings account or emergency fund, a sinking fund has a clear purpose attached to it — whether it’s to save for a vacation, down payment on a home, or a big-ticket splurge. The financial educator Haley Sacks has a sinking account just for astrologists. If you have a big expense coming up, you might consider creating a sinking fund to take the stress out of saving for it.”
I’m taking notes — and even considering starting my own astrology sinking fund — and I already made one for “Spring Surprises.” For any savings goal, keeping a separate savings account apart from your checking account is the first step to making sure you’re actually contributing to it. Seeing that number get closer to your goal is great motivation. For sinking funds, I make many different savings accounts, all with specific names according to the goal. I even add the goal amount and the month it’s “due” to the account name so I know when each is coming up. This gets me excited to see the fruits of my labor and keep contributing consistently. It also makes it easier to budget for my sinking funds each month with a dedicated amount.
Sinking funds are great cash flow tools that keep you in control of your purchases. According to Clever Girl Finance, a popular personal finance blog for women: “When you don't have a sinking fund, you may be forced to make these purchases through another source of funds, i.e., your emergency fund, your savings account, or your credit card. A sinking fund helps you to plan for large purchases. It also helps you stay on track with your savings goals, keeps your debt low, and allows you to make purchases freely without feeling the pinch.”
This added security lets you spend money on gifts guilt-free. Once it’s in your sinking fund, you can spend it for its allocated purpose without having to worry about other expenses or going into debt. You’ve planned for this. And now you can be generous without the unexpected stress of draining your checking or even your own spending money.
What to Buy This Spring
With all the little holidays that accumulate during the season, it can be easy to be surprised by them. Sinking funds take care of the financials, but an extra step of planning never hurts. Figuring out what you actually want to buy in advance lets you track prices and take advantage of sales, rather than buying whatever marked-up mother’s day bouquet you come across last minute.
Be the best gifter of the season by simply being prepared. You can find unique gifts for all your loved ones on Uncommon Goods.
Uncommon Goods is your new one-stop-shop for all your gifting needs. Instead of buying the common and cliché, you can find the best array of bespoke, artisanal, and handcrafted gifts for everyone in your life.
Everything on Uncommon Goods is “all out of the ordinary.” From highly specific and aesthetically pleasing tools for niches like gardening to crowd-pleasers like mimosa-makers or beer lovers’ gift sets, Uncommon Goods has something for everyone.
As well as offering“Uncommon Goods”, they’re also doing good through their new initiative supporting Ukrainian refugees. According to their website: “To aid Ukrainian refugees, Uncommon Goods is doubling our Better to Give a donation to the International Rescue Committee. Choose IRC at checkout and we'll donate $2. If you're a Perks member, we'll donate $4.”
Never spiral out of control when spring comes again. Make a smart purchase decision for you, your lucky giftee, and Ukrainian refugees by choosing Uncommon Goods for all your gifts this season.
Kim K is acting up again — nature is healing.
After Kanye West recently went on an online tear trying to win Kim back by … weaponizing his fans against her and her boyfriend — the logic is flawed, especially since West was simultaneously parading his relationship with Julia Fox — a judge declared Kim Kardashian legally single. Silly me, I thought this would be the end of the whole ordeal. I naively hoped that I would get some peace, quiet, and respite from the Kardashian/Jenner/West/Barker/Fox/Davidson/whoever-else brood for at least a little while.
Once again, I was wrong.
Kim Kardashian recently made it Instagram-official with Pete Davidson in a very on-trend photo dump. And — predictably — this went viral. This is … whatever. Good for them. However, at the same time, a video of Kim’s advice to business owners also went viral.
In an interview for Variety, the magazine asked Kim for her "best advice for women in business." In response, Kim said — in all seriousness and without a hint of sarcasm or self-awareness — “Get your f—ing ass up and work.” She continued: “It seems like nobody wants to work these days. You have to surround yourself with people that want to work. No toxic work environments and show up and do the work. Have a good work environment where everyone loves what they do because you have one life.”
If this sounds like bad advice, it’s because it is. In fact, none of it really means anything substantial. At best, it’s vacuous and unhelpful. At worst, it's ignorant and completely insensitive.
Emerging from a global pandemic that ravaged the economy with high rates of unemployment and confused work boundaries for those who could work, Kim’s assessment of people “these days” is outrageously out of touch.
In fact, most people are working more. Studies show: “Nearly 70 percent of professionals who transitioned to remote work because of the pandemic say they now work on the weekends. And 45 percent say they regularly work more hours during the week than they did before.”
While the rise of remote work promised more freedom and flexibility, it actually placed increased pressure on employees. They face rising workloads — especially in shrinking departments that laid off some employees due to budget cuts — and less ability to advocate for themselves. So, even if Kim is right and people don’t “want to work,” they’re working anyway. And they’re working more than ever.
According to Paul McDonald, senior executive director at LA-based staffing firm Robert Half, "While remote work affords employees greater flexibility, it also makes disconnecting extremely difficult. Many people feel pressure to keep up with rising workloads and are putting in long hours to support the business and customer needs.”
This pressure, combined with hastily-set-up remote systems means employees have been left in limbo, clocking in at the end of the world. “Simply handing an employee a laptop and downloading Zoom or some other collaborative software is not enough to help employees manage their work and lives through the pandemic and beyond,” says Cali Williams Yost, a nationally recognized expert on workplace flexibility and founder of the Manhattan-based consultancy Flex+Strategy Group.
Due to the prevalence of hustle culture, these boundaries are even more blurred. Unfortunately, the glorification of non-stop hustling was omnipresent during the pandemic. Remember when we first started lockdown and everyone was like, “write a book,” or “get a six-pack.” Somehow, that expectation still stands, and now those who got crypto-rich or exploited people’s pandemic vulnerabilities are looking down on the people who didn’t.
Kim is the latter. Her various business ventures all depend on selling consumer insecurities back to people. The self-image she constructed for her brand is one that promises her fans they can get a piece of her life, her success, her looks if they only spend more and more money.
According to Kim, her job is burdensome. She defended herself, saying: “When you do product shots (or) when you (post) things that are work-related posts, it's still a job and it's still really hard. Success is never easy. If you put in the work, you will see results.” But once again, this is overly simplistic, oblivious, and ignorant.
Not to say that she hasn’t leveraged the privileges she’s been given, but that’s just it. Kim Kardashian was born in proximity to wealth and fame, all of which provided her with the opportunities she has now leveraged for her success. And some of these opportunities have come at the cost of other people — i.e. her whole aesthetic and how it was built on a foundation of anti-blackness. As a fair-skinned woman, Kim was praised and uplifted for embodying aesthetics that Black women have been shamed and degraded for. So her success is not merely a result of her desire to work, her individual actions. Rather, it’s because she had all the prerequisites to success. But not everyone can just reach out and choose a life of access, ease, and abundance.
To be honest, the Variety question was kind of a setup. Kim’s relationship with work is not like most people’s, so no advice she would have given would be relatable. Sure, it didn’t have to be so shallow or perpetuate toxic ideas about work. But the lesson here is clear: don’t take work advice from Kim Kardashian.