When you're just starting out with a small business that's on the brink of getting attention from the public eye, creating that special "buzz" is what will make your business stand out from the pack.

So many new businesses, particularly small ones pop up every year, and even with lots of hard work, many sadly fail. Part of the reason these businesses don't make it as far as they could have is due to a lack of awareness from clients, customers, and consumers. If they've never heard about your business, how will they ever know to choose it when it comes time for their need for the products or services you provide?

Generating and maintaining a buzz is imperative to getting your small business to get to the next step. The quote from that famous baseball movie, "If you build it, they will come," is only part of the process. Having a great small business that's virtually unknown may be a nice project for you, but don't you want to hit it out of the ballpark? These tips will help you create that important buzz your business needs for success.

Unique Marketing Angle

You surely know you'll need to put some budget into marketing, from email to direct mail to ads and even TV commercials. Every small business is unique in some way, even if there are other companies in the same field, so use that "certain something" your business has in order to market most effectively.

As per Forbes, your business needs a "creative marketing hook." This could be in the form of a "short phrase that conveys your unique value proposition, a catchy jingle, an important benefit, or a 'slant' or angle of your business that gets people talking." Be sure your "hook" truly conveys what your business offers and isn't just an empty promise. Not much turns away a customer more than disappointment.

Grasshopper adds, "Differentiate yourself. Make funny fliers or tell stories that set you apart."

Once your unique angle is established, you'll be easily remembered and find customers coming back time and time again. And these are the very people who will recommend your business to family and friends.


Online Giveaways and Promos

Use social media to your advantage. While you are creating your online presence, use the various social media platforms to create buzz by doing regular contests and giveaways and sales or deals for social media followers only. You'll gain popularity far more quickly and keep people coming back to your social media pages to check for these benefits regularly.

As Hubspot notes, "From Twitter to LinkedIn to Facebook and more, investing in social media can take time. But it's free and can quickly create the kind of momentum you're looking for in the early stages."

Additionally, once you gain customers, give them the thanks they deserve with a percentage off the next time they shop, or a special deal if they refer a new customer. It will cost you very little to offer these markdowns, but it will mean a lot in the minds of customers who had the chance to go elsewhere.

Network with Movers and Shakers

Part of being a small business owner is wearing lots of hats. This means you won't likely have a marketing or sales team to do initial networking for you as you're starting out.

As per Grasshopper, "Go to networking events, startup meetups, co-working spaces, and other industry events to try to get your name out. Talk, talk, talk, until you're ready to drop." The more you put your name out there, the better chance for a hit. Plus, you'll learn more about the business from the people already doing well in the field.

Forbes adds, "Connecting with influencers in your niche can help by lending you credibility. Find ways to connect and engage with influencers online. Share and retweet their content, or reach out to them via email. You never know where these types of connections can lead; and the potential to get a link or mention from a well-known industry expert makes your efforts worthwhile."

By placing yourself among those in your industry, you may find people interested in joining your efforts and even those who are willing to back you financially if they see a diamond in the rough. Hubspot notes, "Their qualified feedback might help improve your startup's offerings, and those relationships will cultivate your startup's success."

Keep at it and never let the buzz die down. That initial push is crucial, but keeping the momentum alive every day is the key to a successful life for your small business.

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I thought I had a pretty good handle on my finances out of school. I worked several jobs while attending university and had little to no problem managing my income. However, once I graduated, I realized how much more complicated personal accounting could really be.

There were so many variables I needed to keep track of. Biweekly bills, monthly charges, and general necessities amounted to a heap of confusing numbers that were often impossible to decipher. The funniest part was that I was actually trying to do this by hand (I don't know what I was trying to prove to myself, either).

After messing up for the 17th time, I decided to give Microsoft Excel a shot. I used Excel a bit in school and I knew all the big-wig finance people used it, so what could I possibly have to lose? The answer is about six hours of my precious time. Excel isn't much of an improvement over handwriting and it's still dependent on the user to manually input all of the information. It's like doing everything by hand with the slightest help, meaning that it still required a tremendous amount of time and concentration. Well that was all for nothing, I guess.

It's sort of funny. I was certain that I could manage my personal finances with ease, when it's practically a full-time job. I was already stressed out enough with my first job and I knew I didn't have enough time to give my finances the attention it deserved.

That's why I decided to try out a budgeting app. My best friend told me that he uses an app called Truebill to manage his finances. "What does it even mean to manage your finances?" I asked him. He told me that Truebill was the personal financial assistant I wished I could have. It could aggregate all of my account information into one place and give me specific insights and actions.

I loved the idea of having full control over my finances, especially during a time of financial uncertainty, and I realized that Truebill would be the easiest way to accomplish this. The user interface is incredibly simple and intuitive, so it doesn't even feel like a finance app! Truebill offers a multitude of features, with their most popular being the ability to cancel subscriptions with the press of a button.

Okay, I had no idea how many subscriptions I was still subscribed to. In fact, I wasn't even using a quarter of the subscription services I was signed up for. Subscription boxes, streaming services, my old gym, and even an old subscription to my favorite magazine--it was all there and I was livid. How could I let myself waste all of this money and how did I never catch this? Thank goodness for Truebill.

Truebill also offers bill negotiations. There is a 40% fee based on how much you save and Truebill even claims that there is an 85% chance that they'll be able to lower your bill once a negotiation is requested. Why wouldn't I take them up on this? There was zero risk and I would only have to pay once my bill was lowered (which means that I would be saving money regardless).

More standard features of Truebill include the ability to generate a credit report on-demand and even request a pay advance. I only used the pay advance feature once when I wanted to buy a gift for my mom, but didn't have enough cash in hand and Truebill automatically reimbursed itself when I got my next paycheck.

The credit report is another fantastic feature and practically taught me what good credit meant. Truebill's credit report basically shows you which financial decisions have the most significant impact on your credit score and ways that you can improve your credit month-over-month. I've never had such control over my credit and it feels good.

I'll be the first to admit that I was extremely naive coming out of school. I figured that as long as I was attentive, I could manage my finances with ease. We manage money to some extent throughout our entire lives, but once you're thrown out on your own, it's a completely different story. With Truebill, I've finally been able to take control over my finances and stay on top of all of my responsibilities.

Update: Our friends at Truebill are extending a special offer to our readers! Follow this link to sign-up for Truebill.

My buddies and I always try to make it out to a game, but we never really care which one we end up at. Obviously we have our favorite sports and teams, but it was rarely about what game we went to or who we saw playing. It was about watching the game live.

In the early months of lockdown, all we had was Korean baseball, and trust me, we loved it. The only issue was, none of us had any idea what the commentators were saying. Even then, a few of my friends weren't huge fans of baseball. They were into sports like football and basketball, ones that moved at a quicker pace with less down-time in between plays.

We decided to see if there were any other events going down and came across horse racing. Yes, horse racing. It was perfect--short, fast-paced, and most importantly, an opportunity for betting.

I had never really considered watching a horse race any time other than the Belmont Stakes, but the prospects of the sport seemed exhilarating. Even better, with horse racing we knew we could still recreate the atmosphere of a race track. Salty snacks? Check. Stale beer? Check. A simple and easy way to bet? Check.

One quick Google search later, we came across TVG, powered by FanDuel. It's an online betting platform that takes you right to the heart of the action. We were a little apprehensive about using a mobile app to place our bets, but TVG's ability to bet on live horse races from all over the world was too good to pass up.

Here are 5 reasons why we are obsessed with horse racing thanks to TVG:

1. Betting has never been easier

Use your phone or computer to watch and bet on live horse races in real-time. TVG offers a bunch of features to make betting even simpler--live odds and handicapping tips leverage recent learnings to help you make your best bet. Not to mention, TVG's exclusive race content and wagering guide offers an under-the-hood look into the strategy behind horse race betting.

2. The biggest selection of horse races out there

If you're looking to drop a little dough on a horse race, chances are your best option is your local race track. But watching the same few horses races over and over again isn't the most exciting thing. With TVG you have access to over 150 tracks worldwide with races happening consistently throughout the day.

3. Get a generous sign-up offer when you place your first bet

Once you register your account, you will be eligible for a $200 risk-free bet. All you have to do is place your first bet and you're covered. If you happen to lose, TVG will insure you for up to $200 as a sort of wagering credit. I may have been a little trigger happy when placing my first bet, so having this insurance was a great perk. There are also a bunch of promotional offers available year-round.

4. Making deposits and cashing out at the touch of button

With a ton of payment options such as PayPal, BetCash, debit/credit, wire transfers, and other third-party services, making a deposit is a breeze. But what about the payout? Depending on your deposit method, your withdrawal will be available in a few days. No more waiting in-line to collect your winnings!

5. Watching live races with your friends while betting is exhilarating

Even when we were watching Korean baseball, Zoom calls with my friends were a little dull.

With TVG, we haven't had this sort of fun in months! Every weekend we'll turn on a race and throw our bets in. After a few races, and quite a few drinks, we'll tally up our winnings to see who won the most! Sometimes it's not even about making money, but just having a good time.

TVG is the perfect way to add a little excitement to an otherwise mundane afternoon. It introduced me to the world of horse racing, a sport I never would have considered otherwise.

The races just keep ramping up and thanks to TVG, I can always get in on the fun.

UPDATE: The biggest derby in horse racing is THIS WEEKEND. Get in on the action with your $200 risk-free bet!

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