3 Tips to Get Buzz Around Your Small Business
When you're just starting out with a small business that's on the brink of getting attention from the public eye, creating that special "buzz" is what will make your business stand out from the pack.
So many new businesses, particularly small ones pop up every year, and even with lots of hard work, many sadly fail. Part of the reason these businesses don't make it as far as they could have is due to a lack of awareness from clients, customers, and consumers. If they've never heard about your business, how will they ever know to choose it when it comes time for their need for the products or services you provide?
Generating and maintaining a buzz is imperative to getting your small business to get to the next step. The quote from that famous baseball movie, "If you build it, they will come," is only part of the process. Having a great small business that's virtually unknown may be a nice project for you, but don't you want to hit it out of the ballpark? These tips will help you create that important buzz your business needs for success.
Unique Marketing Angle
You surely know you'll need to put some budget into marketing, from email to direct mail to ads and even TV commercials. Every small business is unique in some way, even if there are other companies in the same field, so use that "certain something" your business has in order to market most effectively.
As per Forbes, your business needs a "creative marketing hook." This could be in the form of a "short phrase that conveys your unique value proposition, a catchy jingle, an important benefit, or a 'slant' or angle of your business that gets people talking." Be sure your "hook" truly conveys what your business offers and isn't just an empty promise. Not much turns away a customer more than disappointment.
Grasshopper adds, "Differentiate yourself. Make funny fliers or tell stories that set you apart."
Once your unique angle is established, you'll be easily remembered and find customers coming back time and time again. And these are the very people who will recommend your business to family and friends.
Online Giveaways and Promos
Use social media to your advantage. While you are creating your online presence, use the various social media platforms to create buzz by doing regular contests and giveaways and sales or deals for social media followers only. You'll gain popularity far more quickly and keep people coming back to your social media pages to check for these benefits regularly.
As Hubspot notes, "From Twitter to LinkedIn to Facebook and more, investing in social media can take time. But it's free and can quickly create the kind of momentum you're looking for in the early stages."
Additionally, once you gain customers, give them the thanks they deserve with a percentage off the next time they shop, or a special deal if they refer a new customer. It will cost you very little to offer these markdowns, but it will mean a lot in the minds of customers who had the chance to go elsewhere.
Network with Movers and Shakers
Part of being a small business owner is wearing lots of hats. This means you won't likely have a marketing or sales team to do initial networking for you as you're starting out.
As per Grasshopper, "Go to networking events, startup meetups, co-working spaces, and other industry events to try to get your name out. Talk, talk, talk, until you're ready to drop." The more you put your name out there, the better chance for a hit. Plus, you'll learn more about the business from the people already doing well in the field.
Forbes adds, "Connecting with influencers in your niche can help by lending you credibility. Find ways to connect and engage with influencers online. Share and retweet their content, or reach out to them via email. You never know where these types of connections can lead; and the potential to get a link or mention from a well-known industry expert makes your efforts worthwhile."
By placing yourself among those in your industry, you may find people interested in joining your efforts and even those who are willing to back you financially if they see a diamond in the rough. Hubspot notes, "Their qualified feedback might help improve your startup's offerings, and those relationships will cultivate your startup's success."
Keep at it and never let the buzz die down. That initial push is crucial, but keeping the momentum alive every day is the key to a successful life for your small business.
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Every time payday rolls around, I’m on top of the world. Jeff Bezos-level rich - even though I’m anything but. And then somehow the very next day, rent is due.
The cycle continues. The next payday, bills for my apartment. I find myself without a surplus of savings since I just moved and newly-furnished my apartment completely.
Even more terrifying is the looming presence of the holiday season. Halloween’s officially over and before we know it, hello Thanksgiving…and then there’s Hanukkah, Christmas, New Year’s. It’s insane.
I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.
Now that fall is officially here, the holidays will sweep in and I’ll have to contend with the fact that I won’t be spending them with my family in the UK. I went home to London earlier this year, so there’s not much left in my travel budget for another trip across the pond. A few domestic jaunts might be in my future, but the closest I’ll get to England this winter is watching Love Island and Love, Actually.
So in that spirit, I’ve been filling my days with content from my favorite Brits. I’m listening to all the old British rock bands I grew up listening to, patiently awaiting the new Arctic Monkeys album, and rewatching anything with Michaela Coel in it. I even shipped myself an order of British Baked Beans, so you know it’s dire.
I’ve also been watching British YouTubers like Grace Beverley — my favorite. Generally, I only go on YouTube to watch Vogue Beauty Secrets and AD Open Door videos. But I’m so glad I stumbled on Grace. Her content is a mix of London lifestyle (what lured me in), relatable entrepreneurship, and mindful productivity. I’m not a hustle-and-grind-girlboss, but as a creative person in a 9-to-5, I need all the help I can get to stay plugged in. So, the video “how to be really really really productive without getting overwhelmed” changed my approach to WFH.
Grace outlines her own productivity method: the to-do table. Instead of making a simple to-do list, she divides her tasks into a table that anyone can follow. As someone who’s survived with to-do lists for years, I recently implemented Grace’s method, and it’s revolutionized my workdays.
how to be really really really productive without getting overwhelmedwww.youtube.com
I follow her routine to a tee. Here’s how it works:
Essentially, she divides her daily responsibilities into four categories: quick ticks, tasks, projects, and non-negotiables.
- Quick Ticks: Actions that take less than 5-minutes
- Tasks: To-do’s that take up to 30-minutes. Probably don’t take too much brain energy.
- Projects: Long-term list items. These help guide your priorities, even if you’re not crossing them off in one day.
- Non-negotiables: Pick 3 things each day that you must get done. This is how you’ll truly measure success.
With everything written down and sorted, next address your schedule. Meetings, deadlines, and time blocks — whatever works best for you. Write it down. Then make a pact with yourself to stick to them.
This way of categorization provides a roadmap for prioritizing your day — making you far more productive. Have you ever spent the entire day on small tasks and then suddenly realized you hadn’t moved the needle on any task? Or do you spend way too much time on tasks that aren’t a priority? No more. With your non-negotiables laid out, you know what to laser-focus on and what to dedicate energy towards.
Also, it pays to know your working style. I’m not a morning person. Yet, I have to be up and at ‘em super early. So, first thing in the morning, I march through my Quick Ticks to warm me up. I set a time limit, so I can knock out some easy wins which is totally inspiring. Then I move on to bigger things without lingering on emails or admin. For others, it might be more helpful to tackle the big things with all that early-in-the-day brain power earlier.
Grace has great tips on avoiding overwhelm and burnout. My favorite is taking more intentional breaks rather than scrolling through social media. I call this scrolling “productive” because I’m “coming up with pitches.” Oh, the lies we tell ourselves. It’s more productive in the long run to giving my brain a break with non-screen related stimuli.
Grace’s solution? Set a timer to read a real, an actual book. I’ve never thought of this. It’s a genius way to check off some books on my TBR and kickstart my creativity. After reading a good book, I’m completely inspired to write. So having books near my desk helps me step away from the computer during my lunch break for an actual reset. (And yes, the current books I’m reading are by British authors: Assembly by Natasha Brown, and Love in Color: Mythical Tales from Around the World, Retold by Bolu Babalolu.)
In my pursuit of switching out my WFH set-up and getting my life together, I’ve engineered my workstation for success. With my new WFH essentials and Grace’s productivity technique, I’m revitalized for work — despite the fall blues and my melancholy about the pending holidays.
Here are the things getting me hyped for work and helping me crush my Grace Beverley-inspired to-do tables — no lists in sight:
Pack your bags — Southwest Airlines is having a major sale! Fares are as low as $59 one-way if you book by October 3rd.
This end-of-summer super sale is a game-changer for your travel plans through the end of the year. Summertime travel gets all the glory. But why not take advantage of your long weekends, holidays, and PTO this fall. You’ll be surprised at how much travel you can fit in. Keep the fall/winter season exciting with domestic trips that give you all the excitement without breaking the bank. All thanks to Southwest.
Here’s the breakdown:
Where can you go?
You’ll find discounted tickets to and from most airports. Sale fares apply to cross country travel, and even Hawaii, Mexico, and the Caribbean! Whether you’re visiting a new city or revisiting your last beach vacation, this sale has fares to make your travel dreams come true.
What do the fares cover?
Southwest Airlines has multiple fare tiers, each with various benefits. Wanna Get Away fares start at $59, while Wanna Get Away Plus fares start at $89. You can also find great deals on Anytime fares, which offer priority boarding and express lanes. Then there’s Business Select tickets for a luxe experience at an affordable price point.
Do you have to be a Southwest Rapid Rewards member?
You may think these sale fares are too good to be true. Is there a catch? Do you have to be a Southwest Rapid Rewards member to access them? You’re in luck — anyone can attain these fares for a limited time.
But, insider tip, you should consider signing up for Southwest Rapid Rewards. With a free sign up, you earn points and miles with each trip you take. And with this sale, each dollar you spend on these discounted tix can stretch super far until you eventually earn free travel. The only thing better than a sale is free stuff.
I’ve been browsing the Southwest Airlines site, checking out flights and dreaming.