Black Friday has a reputation for being the best time of the year to score some serious deals, but according to the New York Times, "not every discounted TV is worth buying, and not every gadget on sale on Black Friday is at its best price." Retailers know that any sale on the day after Thanksgiving will draw crowds because of the days reputation, so they often hold off on offering their best prices until later in the year. But just because Black Friday isn't all it's cracked up to be doesn't mean you can't still find some great deals. Check out our tips below to make sure your Black Friday shopping is actually saving you money!
1. Review Price History
Sometimes retailers hike up prices in anticipation of Black Friday sales so that the discounts appear all the more drastic. To make sure you don't fall for this trick, start doing your research now on any products you may want to purchase on Friday. Compare the items price at various retailers to get an idea of what the product usually costs, and then keep that number in mind when looking at Black Friday deal options. You can also check websites like CamelCamelCamel and Invisible Hand to compare price trends.
2. The Best Discounts Tend to Be in Electronics
While you may be tempted to hit the mall on Black Friday and score some deals on clothes or home goods, the deals in these categories probably aren't worth the hassle. An editor at Wirecutter, Adam Burakowski, says, "For this year, I'd say take a good look at the small appliances (instant pot), smart home, and headphone categories. We've seen some really strong pricing in those areas already with some of the best pricing of the year."
3. Remember Black Friday Travel Deals
Evan Crawford, regional marketing director for San Antonio's Hotel Contessa, told Today, "Most consumers don't immediately connect travel deals with Black Friday, but some of the best savings during Black Friday through Cyber Monday actually come from the hotel and travel industry." For example, Hotels.com is offering a deal starting on Nov. 23rd that will allow people who visit the website to participate in a lottery for discounts on lodging. The discounts will range from as little as 7% to as much as a 99%.
4. Check the Model Number
Sometimes, even if the brand name is trustworthy, stores will offer deals on inferior makes and models that they haven't been able to move off their shelves. We recommend doing a Google or Amazon search on the brand and model number and reading the customer reviews. If the product is brand new to the website and doesn't have any reviews, it may be a product specifically made for Black Friday, and is likely low quality.
5. Check Out Small Business Saturday
Small Biz Daily
Head out to your local shops on Small Business Saturday and find deals that save you more money than the deals at big box stores. Small businesses recognize the importance of getting shoppers in the door on Black Friday in hopes that they'll earn some year long patrons, so are much more likely to offer serious savings. Plus, you can feel good that you're helping out a small business in a competitive landscape.
This Black Friday, make sure to shop smart and do your research to ensure you get the most out of America's biggest shopping day!