In this article, we're going to explore some of the uses and theories behind social currency, which is greater than money on its own. If one were to lose a fortune, but maintained high social currency, new fortune is never far away. Take Kanye West, for example, who lost $13 million of his own money on his initial failed clothing line attempt. He then leveraged the Yeezus tour to a $25 million gross, plus a new, more lucrative and creatively free venture through Adidas.
I'm here to demonstrate that through a strong identity, sense of purpose, finesse and craft, you can build or become a part of a community that forms a tribe around you.
Fans and supporters find an identity through the affiliation with an artist, tribe, or brand. Their subsequent conversation is based on the shared reality that gets created by an artist's world. There's utility to the art and the music (or whatever the product may be) — the tribe uses it to get by, to celebrate, to drive and so on. Advocacy comes in the form of support, of spreading the word, of coming out of pocket for concerts, merchandise, and whatever other way the tribe can extend itself on behalf of their leader. This is why Chance the Rapper, for example, is able to tour and build wealth without a record label, or without even actually selling music. Chance redirected the conversation and chose his terms in the form of advocacy from his crowd, and the decision has paid him well. Of course, crucial to all of this is a means for your tribe to share and receive information. In our era, we're blessed with social media, which allows us to access and build our tribe in new and streamlined ways, but the psychology behind social currency is as ancient as we are.
Even the Medici family was aware that money alone would not protect and prolong the wealth of the family. Something else was needed in the mix: social currency. Through the funding of the arts, humanities and architecture, the Medici clan would win over public favor that would've turned to malice against their considerable wealth and political influence. They aligned their brand with lofty ideals, on which the conversation and advocacy became based.
Dwayne "the Rock" Johnson may be a favorite case of mine for social currency. After going through a few different character phases — the "Rocky Maivia" phase, the "Nation of Domination" phase, and a run as a heel, the Rock would find the ultimate sweet spot in a role that embodied all of his best qualities. Even when booked as a "heel" or bad guy, the crowds would cheer for him. This would lead to merchandising of all sorts, too many headline spots to count, and the Rock rising to the top of his profession. But Dwayne Johnson didn't stop within his industry. Because with social currency, you connect with people on a different level. The Rock's tribe would follow him beyond professional wrestling. He leveraged the social currency into a world record $5.5 million for an actor in his first starring role, a New York Times # 1 best seller, and a bevy of other boons. All this is possible because of "the millions and millions" that constitute the Rock's tribe, huddled around his mission to entertain and to inspire.
Social currency is more powerful than money by itself. Presidential elections in America are prime examples of this. Barack Obama would use this and the strength of his tribe to leverage a shoe string campaign budget into the millions needed for success. And even the act in itself, of the tribe rallying together to achieve a goal for their leader achieves an upping of the stock of said leader.
And the loss of social currency is worse than the loss of money. This is not to say that lost social currency can never be won back. But it is a great and difficult undertaking. Even Machiavelli would have to use his own exile to rebrand himself and create the type of social currency that would leave his name echoing through the annals of time.
So what about one trying to build social currency from the ground up?
There are two young ladies emerging from the NYC scene who are prime examples of social currency at its finest use. DJ Boston Chery and Chelsea Reject are crushing the scene and using that to build their tribes and take themselves beyond.
I know firsthand how Chery's charming personality has made her magnetic. Her parties continue to be ever growing family affairs. Everyone there is an up and coming celebrity and everyone is family. She's been uniting different brands, different artists, different movements, all under love and through music. She's the quintessential "Charmer" as described in Robert Greene's The Art of Seduction. Greene's annex to that book, The Soft Sell, which focuses on seducing the masses, is what Chery does from the heart. From carefully selecting venues to curating the artists who perform, she sets and controls the vibe for her tribe to which to rock and grow. She's just focused on doing her thing. And of course, her tribe feels that, and they rally behind it, because it's real.
And then we have Chelsea Reject, elusive but powerful. Chelsea has a way of keying into the struggle and the soul's desire to overcome it, which instantly connects with people. And her shows and events seem to bring people together so that they can share in that same hope. Her tribe rallies around her own rise, as it represents the hope that we all can. Her elusive nature only feeds into the frenzy. There's an anticipation you can feel in any crowd as her tribe anxiously sits through the other acts, waiting for their leader to come set the stage ablaze. Both Chery and Chelsea are leveraging their growing social currency into opportunities that see them traveling and excelling in their craft all around the world. I'm excited to see what they continue to turn it into.
Build your own brand, based on the principles and values that mean the most to you. Do what you love and focus on the people who love what you do.
The greatest user of social currency that I know of, once convinced his tribe of over 250 million people to rally around his cause of a bloodless revolution. They'd go on to defeat the most powerful army of the time, without a single bullet flown. The key to wealth, power, influence, access, and even large scale change is social currency. And to quote the great Ghandi himself "Be the change you wish to see."
The National Financial Educators Council (NFEC) surveyed young adults in 2017 and asked them what high school level course would benefit their lives the most.
The majority responded that money management was the course that would be most beneficial.
With personal debt is at its highest record and COVID-19 threatening to have the hardest economic effects on youth, understanding money and finances is an important life lesson that should be taught to children at a young age.
The following is a list of the best financial literacy lessons and tips to teach children throughout different life stages.
I thought I had a pretty good handle on my finances out of school. I worked several jobs while attending university and had little to no problem managing my income. However, once I graduated, I realized how much more complicated personal accounting could really be.
There were so many variables I needed to keep track of. Biweekly bills, monthly charges, and general necessities amounted to a heap of confusing numbers that were often impossible to decipher. The funniest part was that I was actually trying to do this by hand (I don't know what I was trying to prove to myself, either).
After messing up for the 17th time, I decided to give Microsoft Excel a shot. I used Excel a bit in school and I knew all the big-wig finance people used it, so what could I possibly have to lose? The answer is about six hours of my precious time. Excel isn't much of an improvement over handwriting and it's still dependent on the user to manually input all of the information. It's like doing everything by hand with the slightest help, meaning that it still required a tremendous amount of time and concentration. Well that was all for nothing, I guess.
It's sort of funny. I was certain that I could manage my personal finances with ease, when it's practically a full-time job. I was already stressed out enough with my first job and I knew I didn't have enough time to give my finances the attention it deserved.
That's why I decided to try out a budgeting app. My best friend told me that he uses an app called Truebill to manage his finances. "What does it even mean to manage your finances?" I asked him. He told me that Truebill was the personal financial assistant I wished I could have. It could aggregate all of my account information into one place and give me specific insights and actions.
I loved the idea of having full control over my finances, especially during a time of financial uncertainty, and I realized that Truebill would be the easiest way to accomplish this. The user interface is incredibly simple and intuitive, so it doesn't even feel like a finance app! Truebill offers a multitude of features, with their most popular being the ability to cancel subscriptions with the press of a button.
Okay, I had no idea how many subscriptions I was still subscribed to. In fact, I wasn't even using a quarter of the subscription services I was signed up for. Subscription boxes, streaming services, my old gym, and even an old subscription to my favorite magazine--it was all there and I was livid. How could I let myself waste all of this money and how did I never catch this? Thank goodness for Truebill.
Truebill also offers bill negotiations. There is a 40% fee based on how much you save and Truebill even claims that there is an 85% chance that they'll be able to lower your bill once a negotiation is requested. Why wouldn't I take them up on this? There was zero risk and I would only have to pay once my bill was lowered (which means that I would be saving money regardless).
More standard features of Truebill include the ability to generate a credit report on-demand and even request a pay advance. I only used the pay advance feature once when I wanted to buy a gift for my mom, but didn't have enough cash in hand and Truebill automatically reimbursed itself when I got my next paycheck.
The credit report is another fantastic feature and practically taught me what good credit meant. Truebill's credit report basically shows you which financial decisions have the most significant impact on your credit score and ways that you can improve your credit month-over-month. I've never had such control over my credit and it feels good.
I'll be the first to admit that I was extremely naive coming out of school. I figured that as long as I was attentive, I could manage my finances with ease. We manage money to some extent throughout our entire lives, but once you're thrown out on your own, it's a completely different story. With Truebill, I've finally been able to take control over my finances and stay on top of all of my responsibilities.
My buddies and I always try to make it out to a game, but we never really care which one we end up at. Obviously we have our favorite sports and teams, but it was rarely about what game we went to or who we saw playing. It was about watching the game live.
In the early months of lockdown, all we had was Korean baseball, and trust me, we loved it. The only issue was, none of us had any idea what the commentators were saying. Even then, a few of my friends weren't huge fans of baseball. They were into sports like football and basketball, ones that moved at a quicker pace with less down-time in between plays.
We decided to see if there were any other events going down and came across horse racing. Yes, horse racing. It was perfect--short, fast-paced, and most importantly, an opportunity for betting.
I had never really considered watching a horse race any time other than the Belmont Stakes, but the prospects of the sport seemed exhilarating. Even better, with horse racing we knew we could still recreate the atmosphere of a race track. Salty snacks? Check. Stale beer? Check. A simple and easy way to bet? Check.
One quick Google search later, we came across TVG, powered by FanDuel. It's an online betting platform that takes you right to the heart of the action. We were a little apprehensive about using a mobile app to place our bets, but TVG's ability to bet on live horse races from all over the world was too good to pass up.
Here are 5 reasons why we are obsessed with horse racing thanks to TVG:
1. Betting has never been easier
Use your phone or computer to watch and bet on live horse races in real-time. TVG offers a bunch of features to make betting even simpler--live odds and handicapping tips leverage recent learnings to help you make your best bet. Not to mention, TVG's exclusive race content and wagering guide offers an under-the-hood look into the strategy behind horse race betting.
2. The biggest selection of horse races out there
If you're looking to drop a little dough on a horse race, chances are your best option is your local race track. But watching the same few horses races over and over again isn't the most exciting thing. With TVG you have access to over 150 tracks worldwide with races happening consistently throughout the day.
3. Get a generous sign-up offer when you place your first bet
Once you register your account, you will be eligible for a $200 risk-free bet. All you have to do is place your first bet and you're covered. If you happen to lose, TVG will insure you for up to $200 as a sort of wagering credit. I may have been a little trigger happy when placing my first bet, so having this insurance was a great perk. There are also a bunch of promotional offers available year-round.
4. Making deposits and cashing out at the touch of button
With a ton of payment options such as PayPal, BetCash, debit/credit, wire transfers, and other third-party services, making a deposit is a breeze. But what about the payout? Depending on your deposit method, your withdrawal will be available in a few days. No more waiting in-line to collect your winnings!
5. Watching live races with your friends while betting is exhilarating
Even when we were watching Korean baseball, Zoom calls with my friends were a little dull.
With TVG, we haven't had this sort of fun in months! Every weekend we'll turn on a race and throw our bets in. After a few races, and quite a few drinks, we'll tally up our winnings to see who won the most! Sometimes it's not even about making money, but just having a good time.
TVG is the perfect way to add a little excitement to an otherwise mundane afternoon. It introduced me to the world of horse racing, a sport I never would have considered otherwise.
The races just keep ramping up and thanks to TVG, I can always get in on the fun.