A popular adage goes, "Don't judge a book by its cover." An even more popular adage goes, "Don't judge a candidate by their cover letter." Just kidding. That's not popular, that's not an adage, and it's not even correct. Your cover letter will be your first impression to your potential employer, and of course they will judge you for it. So make sure it's phenomenal. Here's how.

1. Nix, "To Whom it May Concern"

"To Whom it May Concern" might just be the 5 most uninspired words in the American-English lexicon. Your cover letter "may" not even concern anyone if it opens with this tired and lazy salutation. Instead, find out an actual living, breathing human being to which to address your cover letter. With a few seconds of research, you can likely come up with a name of someone in the department to which you're applying. Someone who may very well be concerned.

And according to Vicki Salemi at U.S. News, it's best to start at the top: "If you're pursuing a job in human resources and the company clearly lists the name of the chief HR executive in charge, go ahead and address the letter to that person. Will the executive be the first person to open the cover letter in the applicant tracking system? Not exactly. Will it look like you did your homework? You bet."

2. Show off that you know about the company.

Having a generic cover letter that you can send out to the masses is a good place to start, but you should never send out a generic cover letter before you spice it up with company-specific details. The HR department doesn't care that you are qualified for "a" job in your field, but that you are qualified for "the" job that they are seeking. Research about the company, and present to them why you want to work there. Also, make sure it's the right company. We can't tell you how many times we've seen cover letters that are addressed to people in a completely different company. That's embarrassing, and a surefire way to get it thrown in physical (or metaphorical) trash. Make sure that you cater your skills to appeal to those mentioned in the job description. Be relevant, and only include information that can benefit your eligibility for this job.

3. Don't rehash your résumé.

Get right to the point. No one cares to read what they can already find out from your résumé. Your cover letter is an opportunity to show your human voice, so show your diligent personality without going overboard. Focus on skills, communications, and relationships you've built in your professional life. Tell a story. Give your potential employers the relevant context that explains why you would be the ideal candidate at this point in time. Be brief, yet substantial.

4. Use power words.

Instead of using words such as "organized" and "hard-working," like any good employer would already expect you to be, according to career experts, words that stand out appeal to the emotions. Talk about your enthusiasm, passion, and listening skills. Talk about your admiration for such-and-such and how you inspired so-and-so. Use strong verbs such as "achieved" and "led," or "negotiated" and "generated." These are positive words that mean more than just you did stuff and were responsible.

Also, make sure you use the active voice ("I generated leads for the world famous Walrus Expo in Alaska") instead of passive voice ("Leads were generated by me and my team for the world famous Walrus Expo in Alaska."). It's a way to keep things concise.

5. Cut it out with the adverbs.

"I was enormously instrumental in my team's success." Eye roll. Cut out the extra words, and you'll be able to shine that much brighter. The words are getting in your way, and are often a cover-up for not knowing exactly what you want to say. Instead of more words, choose better words, and you won't find the need to make up for it.

6. Turn your experiences into skills.

When you're reading your cover letter back to yourself, see if all of your skills can translate into the domain in which you are applying. Think outside of the dodecahedron. Even your time spent vacationing in Bali can translate into skills. That vacation shows that you're able to appreciate different cultures and practices, for example. Every skill you have can be interpreted through a corporate lens.

7. Have impeccable grammar.

The only way for you to catch all of your mistakes is to print out your cover letter (yes, print it) and read it aloud to yourself or others. And while you're at it, send it around to a bunch of people to proofread it. Even a small typo is enough to get you on some employers' naughty lists. Take the extra precaution.

You're on your way to landing that job, if you keep these cover letter tips in mind. Go get 'em!

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Over the past month, both Haiti and Afghanistan have been pummeled by tragic disasters that left devastation in their wake.

In Haiti, a 7.2 magnitude earthquake erupted, leading over to 2,189 deaths and counting. A few hours later, in Afghanistan, Kabul fell to the Taliban just after U.S. troops had pulled out after 20 years of war.

In many ways, these disasters are both chillingly connected to US interference. The United States invaded Haiti in 1915, ostensibly promising to restore order after a presidential assassination but really intending to preserve the route to the Panama Canal and to defend US creditors, among other reasons.

But the US forces soon realized that they were not able to control the country alone, and so formed an army of Haitian enlistees, powered by US air power and intended to quell Haitian insurrection against US controls. Then, in 1934, the US pulled out on its own, disappointed with how slow progress was going. Haiti's institutions were never really able to rebuild themselves, leaving them immensely vulnerable to natural disasters.

Something similar happened in Afghanistan, where the US sent troops and supported an insurgent Afghan army – only to pull out, abandoning the country they left in ruins, with many Afghans supporting the Taliban.

In both cases, defense contractors benefited by far the most from the conflict, making billions in profits while civilians faced fallout and devastation. While the conflicts and circumstances are extremely different and while the US is obviously not solely to blame for either crisis, it's hard not to see the US-based roots of these disasters.

Today, in Haiti and Afghanistan, civilians are facing unimaginable tragedy.

Here are charities offering support in Afghanistan:

1. The International Rescue Committee is looking to raise $10 million to deliver aid directly to Afghanistan

2. CARE is matching donations for an Afghanistan relief fund. They are providing food, shelter, and water to families in need; a donation of $89.50 covers 1 family's emergency needs for a month.

3. Women for Women International is matching donations up to 500,000 for Afghan women, who will be facing unimaginable horrors under Taliban control.


4. AfghanAid offers support for people living in remote regions of Afghanistan.

5. VitalVoices supports female leaders and changemakers and survivors of gender-based violence around the world.

Here are charities offering support in Haiti:

1. Partners in Health has been working with Haiti for a long time, and they work with the Department of Health rather than around them, which is extremely important in a charity.

2. Health Equity International helps run Saint Boniface Hospital, a hospital in Haiti close to the earthquake's epicenter.

3. SOIL is an organization based Haiti, "a local organization with a track record of supporting after natural disasters." They are distributing hygiene kits and provisions on the ground to hospitals and to victims of the earthquake.

4. Hope for Haiti has been working in emergency response in Haiti for three decades, and their team is comprised of people who live and work in Haiti. They focus on supporting children and people in need across Haiti.

via Tiffany & Co.

When the new Tiffany's campaign was unveiled, reactions were mixed.

Tiffany's, the iconic jewelry brand which does not (despite what some might be misled to believe) in fact serve breakfast, featured Jay Z, Beyoncé, and a rare Basquiat painting in their recent campaign.

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Road trips can be a lot of fun — but they can also drain your wallet quickly if you aren't careful.

From high gas costs and park admission fares to lodging and the price of eating out every night, the expenses can add up quickly. But at the same time, it's very possible to do road trips cheaply and efficiently. Without the headache of worrying about how much money you're leaking, you can enjoy the open road a whole lot more. Here's how to save money on a road trip.

1. Prepare Your Budget, Route, and Packing List in Advance

If you want to save money on a road trip, be sure you're ready to go. Try to count up all your expenses before you hit the road and create a budget. It's also a good idea to plan your route in advance so you don't end up taking unnecessary, gas-guzzling detours. And finally, be sure to pack in advance so you don't find yourself having to buy tons of things you forgot along the way.

2. Book Cheap Accommodations — Or Try Camping

All those motel rooms can add up surprisingly quick, but camping is often cheap or free, and it's a great way to get intimate with the place you're visiting. You can check the Bureau of Land Management's website for free campsites. Freecampsite.com also provides great information on If you don't have a tent or don't want to camp every night, try booking cheap Airbnbs or booking hotels in advance, making sure to compare prices.

Camping camping road tripConde Nast Traveler

If you're planning on sleeping in your car, a few tips: WalMart allows all-night parking, as do many 24-hour gyms. (Buying a membership to Planet Fitness or something like it also gives you a great place to stop, shower, and recharge while on the road).

3. Bring Food From Home

Don't go on a road trip expecting to subsist on fast food alone. You'll wind up feeling like shit, and it'll drain your pocketbook stunningly quickly. Instead, be sure to bring food from home. Consider buying a gas stove and a coffee pot for easy on-the-go meals, and make sure you bring substantial snacks to satiate midday or late night cravings so you can avoid getting those late night Mickey D's expeditions.

Try bringing your own cooler, filling it with easy stuff for breakfast and lunch — some bread and peanut butter and jelly will go a long way. Bring your own utensils, plates, and napkins, and avoid buying bottled water by packing some big water jugs and a reusable water bottle. Alternatively, try staying at hotels or Airbnbs with kitchens so you can cook there.

4. Avoid Tolls

Apps like Google Maps and Waze point out toll locations, so be sure to avoid those to save those pennies. (If it takes you too far off route, you might have to bite the bullet and drive across that expensive bridge).

You can also save on parking fees by using sites like Parkopedia.

Road Trip Road TripThe Orange Backpack


5. Save on Gas

Gas can get pricy incredibly fast, so be sure that you're stopping at cheap gas stations. Free apps like GasBuddy help you find the most affordable gas prices in the area. Also, try going the speed limit on the highways — anything faster will burn through your tank. Be sure that you don't wait till you arrive at touristy locations or big cities to fill up.

6. Get a National Park Pass

All those parks can get really expensive really fast. If you're planning on visiting three or more parks, it's a great idea to get an America the Beautiful National Parks Pass. For $80 you can get into every National Park for one year.