On Thursday afternoon, President-elect Trump took aim at yet another car company's plans for foreign production. His latest target, Toyota, revealed plans back in 2015 to build a new manufacturing plant in Guanajuato, Mexico. Trump's tweet about the matter stated, incorrectly, that: "Toyota Motor said it will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax." This comment came just a few hours after the president of Toyota, Akio Toyoda, told The Wall Street Journal that he'd like to work with the Trump administration and that their goals were oriented in the same direction.

The article said that Trump's group had made no comments about Toyoda's statements. Within a few hours, that had changed. By the next day, Toyota's stock had dropped 0.7% before rebounding to open Friday down 0.4%.

Twitter: @CNBC

Trump's tweet looked familiar and so did the market's reaction. On Tuesday, Trump targeted another auto company: "General Motors is sending Mexican made model of Chevy Cruze to U.S. car dealers-tax free across border. Make in U.S.A.or pay big border tax!" Following that threat, GM saw only a small and brief drop in stock price.

On the same day, however, Ford took advantage of the attention to domestic manufacturing and announced that it would cancel plans for its new plant in Mexico, instead focusing the money on its existing efforts in Michigan. Their stock jumped 2.5% after the news.

While Ford celebrated gains from its announcement, other companies had already felt even more severe pain from Trump's social media machine. In December, he tweeted: "The F-35 program and cost is out of control. Billions of dollars can and will be saved on military (and other) purchases after January 20th." While that won't be proven true until his term officially begins, the company making the fighter jets immediately saw billions of dollars move. Lockheed Martin's stock fell 4% after the tweet and, almost instantly, $3.5 billion disappeared from its value.

With another tweet, announcing that he would cancel the new Boeing Air Force One order, Trump sent Boeing's stock falling 1.5% (it eventually recovered). In fact, the entire defense sector of the S&P 1500 dropped by the same percentage after his F-35 tweet.

It is totally unclear what effects Trump will have on domestic and global markets in the long run, but these instant, short-term bursts of movement triggered by 140-character messages signal a future of volatility for companies interacting with any part of Trump's plans. Whether the consequences are positive or negative for a company's market value, it is apparent that the Trump effect is becoming a strategy that companies will have to learn to play in either direction.

He will also be an important factor for investors weighing stock trades and looking for potential buys. The hit to Boeing provided a small buy window that will have already paid off for anyone brave enough to have nabbed it. Investors will have to examine more closely their portfolios' connections to the Trump administration. With such rapid market reactions already evident, Trump's Twitter account is looking like an additional and unprecedented volatility factor for 2017.
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Over two years into the most momentous event in our lives the world has changed forever … Some of us have PTSD from being locked up at home, some are living like everything’s going to end tomorrow, and the rest of us are merely trying to get by. When the pandemic hit we entered a perpetual state of vulnerability, but now we’re supposed to return to normal and just get on with our lives.

What does that mean? Packed bars, concerts, and grocery shopping without a mask feel totally strange. We got used to having more rules over our everyday life, considering if we really had to go out or keeping Zooming from our living rooms in threadbare pajama bottoms.

The work-from-home culture changed it all. Initially, companies were skeptical about letting employees work remotely, automatically assuming work output would fall and so would the quality. To the contrary, since March of 2020 productivity has risen by 47%, which says it all. Employees can work from home and still deliver results.

There are a number of reasons why everyone loves the work from home culture. We gained hours weekly that were wasted on public transport, people saved a ton of money, and could work from anywhere in the world. Then there were the obvious reasons like wearing sweats or loungewear all week long and having your pets close by. Come on, whose cat hasn’t done a tap dance on your keyboard in the middle of that All Hands Call!

Working from home grants the freedom to decorate your ‘office’ any way you want. But then people needed a change of environment. Companies began requesting their employees' RTO, thus generating the Hybrid Work Model — a blend of in-person and virtual work arrangements. Prior to 2020, about 20% of employees worked from home, but in the midst of the pandemic, it exploded to around 70%.

Although the number of people working from home increased and people enjoyed their flexibility, politicians started calling for a harder RTW policy. President Joe Biden urges us with, “It’s time for Americans to get back to work and fill our great downtowns again.”

While Boris Johnson said, “Mother Nature does not like working from home.'' It wasn’t surprising that politicians wanted people back at their desks due to the financial impact of working from the office. According to a report in the BBC, US workers spent between $2,000 - $5,000 each year on transport to work before the pandemic.

That’s where the problem lies. The majority of us stopped planning for public transport, takeaway coffee, and fresh work-appropriate outfits. We must reconsider these things now, and our wallets are paying

the price. Gas costs are at an all-time high, making public transport increase their fees; food and clothes are all on a steep incline. A simple iced latte from Dunkin’ went from $3.70 to $3.99 (which doesn’t seem like much but 2-3 coffees a day with the extra flavors and shots add up to a lot), while sandwiches soared by 14% and salads by 11%.

This contributes to the pressure employees feel about heading into the office. Remote work may have begun as a safety measure, but it’s now a savings measure for employees around the world.

Bloomberg are offering its US staff a $75 daily commuting stipend that they can spend however they want. And other companies are doing the best they can. This still lends credence to ‘the great resignation.’ Initially starting with the retail, food service, and hospitality sectors which were hard hit during the pandemic, it has since spread to other industries. By September 2021, the US Bureau of Labor Statistics reported 4.4 million resignations.

That’s where the most critical question lies…work from home, work from the office or stick to this new hybrid world culture?

Borris Johnson thinks, “We need to get back into the habit of getting into the office.” Because his experience of working from home “is you spend an awful lot of time making another cup of coffee and then, you know, getting up, walking very slowly to the fridge, hacking off a small piece of cheese, then walking very slowly back to your laptop and then forgetting what it was you’re doing.”

While New York City Mayor Eric Adams says you “can't stay home in your pajamas all day."

In the end, does it really matter where we work if efficiency and productivity are great? We’ve proven that companies can trust us to achieve the same results — or better! — and on time with this hybrid model. Employees can be more flexible, which boosts satisfaction, improves both productivity and retention, and improves diversity in the workplace because corporations can hire through the US and indeed all over the world.

We’ve seen companies make this work in many ways, through virtual lunches, breakout rooms, paint and prosecco parties, and — the most popular — trivia nights.

As much as we strive for normalcy, the last two years cannot simply be erased. So instead of wiping out this era, it's time to embrace the change and find the right world culture for you.

What would get you into the office? Free lunch? A gym membership? Permission to hang out with your dog? Some employers are trying just that.

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Did you hear about the Great Resignation? It isn’t over. Just over two years of pandemic living, many offices are finally returning to full-time or hybrid experiences. This is causing employees to totally reconsider their positions.

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