ETFs debuted in 1993 and their combination of diversification, tax efficiency, and low transaction costs have made them popular since the start. From 1993 to 2015 over $2 trillion USD has been invested in ETFs in the United States alone.

So what is an ETF? How does it work?

ETF stands for Exchange Traded Fund. These types of funds are considered marketable securities - they are very liquid and can be converted into cash quickly and at a reasonable price. An ETF fund owns underlying assets such as bonds, stock shares, gold bars, foreign currencies, oil futures, etc. ETFs take a bunch of profitable goodies and put them all into one basket.

You as the shareholder own an indirect portion of the fund, equivalent to your investment. Pretty much you lay claim to a piece of all the ingredients that make up this glorious money pie. You as shareholder are then entitled to a corresponding piece of the profits. Profits appear as earned interest, dividends paid, and/or residual value if the fund is liquidated.

Because ETFs are traded on public stock exchanges, they are easy to buy, sell, or transfer - just like stocks.


Here's a list of some of the more widely traded ETFs:
  • One of the most widely known and traded ETFs tracks the S&P 500 Index, and is called the Spider (SPDR), and trades under the ticker SPY.
  • The IWM tracks the Russell 2000 Index.
  • The QQQ tracks the Nasdaq 100, and the DIA tracks the Dow Jones Industrial Average.
  • Sector ETFs exist which track individual industries such as oil companies (OIH), energy companies (XLE), financial companies (XLF), REITs (IYR), the biotech sector (BBH), and so on.
  • Commodity ETFs exist to track commodity prices including crude oil (USO), gold (GLD), silver (SLV), and natural gas (UNG) among others.
  • ETFs that track foreign stock market indices exist for most developed and many emerging markets, as well as other ETFs which track currency movements worldwide. - Investopedia
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    I’ve been feeling very British lately. Not in a Union-Jack-obsessed, “Keep Calm and Carry-On” way. I went through that phase in 2012 with everyone else… no thank you. And it’s not even a surge of patriotism catalyzed by the Queen dying — I’m firmly team Diana and team Meghan.

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    Southwest Airlines Sale 2022

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    Pack your bags — Southwest Airlines is having a major sale! Fares are as low as $59 one-way if you book by October 3rd.


    This end-of-summer super sale is a game-changer for your travel plans through the end of the year. Summertime travel gets all the glory. But why not take advantage of your long weekends, holidays, and PTO this fall. You’ll be surprised at how much travel you can fit in. Keep the fall/winter season exciting with domestic trips that give you all the excitement without breaking the bank. All thanks to Southwest.


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    Quiet Quitting is the latest trend among Gen-Z TikTok that encourages setting boundaries at work

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    Toni Morrison has an anecdote about her first ever job, which was cleaning some neighborhood woman’s house. The young Toni arrived home after work one day and expressed her troubles to her father. But he didn’t provide the sympathy she expected. Instead, he gave her something better — his advice:

    “Listen. You don’t live there. You live here. With your people. Go to work. Get your money. And come on home.”

    Years later, she wrote about this remarkable experience for the New Yorker and said, in hindsight, this is what she learned:

    1. Whatever the work is, do it well—not for the boss but for yourself

    2. You make the job; it doesn’t make you

    3. Your real life is with us, your family

    4. You are not the work you do; you are the person you are

    What Morrison so eloquently articulated was setting boundaries. I revisited this piece during the pandemic when working from home ramped up in earnest. Back when work was one of the few things that anchored my day.

    Without a physical office, the pandemic shattered the work/life balance for many people. There was no more of that physical separation that Morrison talked about. There is no coming home from work physically. There is no real life to come back to — just a manufactured commute to your laptop in your makeshift home office.

    But, par for the course, Gen Z are navigating this boundaryless era using TikTok. While internet gurus promote hustle culture and constant online availability since you’re not getting face time with your managers, there’s a trend in town — “quiet quitting.”


    @zaidleppelin On quiet quitting #workreform ♬ original sound - ruby


    The trend arose from the depths of the pandemic. Layoffs, salary cuts, and furloughs proved that their employers did not care about their hard-working employees.

    The Washington Post dubs quiet quitting as a fresh trem for an old phenomenon: employee disengagement. In many cases, it’s a response to burnout. For much of Gen Z, it’s a way of establishing healthy boundaries in the office and resisting the pressure of the rat race. After all, why work yourself to the bone for a company that just proved it’s ready and willing to let you go?

    Despite the term’s negative connotations, Quiet Quitting can provide an empowering shift in thinking for employees.

    For far too long, employees have been indoctrinated with a slew of toxic workplace advice. Faced with these old misconceptions and lacking job security or clear paths for advancement, Gen Z is untethering their identities from work.

    Quiet quitting — therefore — might be a bit of a misnomer. These employers aren’t completely disengaged. They’re certainly not launching Flight Club-esque sabotage attempts on their employers. NO. Contrary to media panic, Gen Z understands the value of a job — the fickle market they entered ensured that. But they also understand the value of life.

    They’re doing what they’re being paid for. Nothing more, nothing less.

    According to Chief, a private membership network focused on connecting and supporting women executive leaders, older generations should learn from this approach.

    “Gen Z has already endured the largest seismic shifts to the career landscape than any previous generation, having started their careers in the middle of a pandemic that changed office culture forever and a gig economy that makes piecing together work more viable. They’re taking both those realities and therefore demanding more autonomy and flexibility than any other generation.”

    Gen Z are less attached to job titles and statuses. They’re more concerned about their lives. Sure, this can lead to problematic outlooks on money and experiences — see the “I can earn my money back” TikTok trend. But it’s better than hustling for no reward. Besides, as some Gen Z-ers put it on TikTok, the office isn’t even a vibe.

    “With the ability to work from anywhere and for more than just one place, Gen Z-ers are forging their own paths that don’t rely on old patterns set by previous generations and are redefining what “career success” looks like. Gen Z can take note, as more and more leaders are similarly pursuing multiple income streams of their own through the form of a portfolio career. The way in which work looks like and where it happens is evolving.”

    With less single-minded focus on one job, some TikTok business gurus advocate shutting your laptops precisely at 5 pm. And then jump onto your side hustle. Do nails or lashes on the weekend. Become social media managers for your phone. Sell soap on Etsy (again … perhaps not in the Fight Club way).

    But this valorization of side hustles is not about hustle culture, either. They say job security isn’t guaranteed. Learning new skills and develop an alternate income stream/s to keep you afloat. Just make sure you’re not left in the lurch. BTW inflation is here. So every little bit helps.

    But where do you start? Watching TikToks can only get you so far. Try a course on LinkedIn Learning to sharpen up your skills and learn new ones that you can turn into a verifiable side hustle — or leverage in your job search if quiet quitting leads to … real quitting.

    Learn on your own time with bite-sized videos or in-depth courses. Watch them after work, before you clock in, or on your lunch break. Then, after your courses are complete, you’ll have certificates prominently displayed on your profile that prove your skills.