Diversifying your investment portfolio is an important step in building wealth, but what does it mean? A diverse portfolio is one in which your investments are not focused in one area of the market—i.e. one sector, or one type of company. A portfolio focused on one sector is more volatile: it will suffer severe losses if that sector plunges. A diversified portfolio can weather losses in one sector by spreading its investments across multiple areas of the market. That way, other investments can pick up the slack of the negative shares.

How, then, do you diversify your investments?

The complicated answer is to invest in various companies whose historical patterns of gains and losses differ. Of course, historical performance does not guarantee future performance. But investing in this way can help assure that while part of your investments are losing, there's a good chance that another part is winning.

That's not really an answer, though, because how is that done?

The real keys to diversifying a portfolio are more simple. Basically, you want to mimic what mutual funds do. In fact, the easiest diversification technique is to simply invest in mutual funds—collections of stocks that are traded by a professional—and index funds—mutual funds that invest strictly in a specific stock index. The funds are created by professional brokers and, therefore, are already diversified.

But for the trader who wants the most control over their investments, here are some tips to diversify your investments on your own.

The various characteristics to take into account include: type of investment, market capitalization, geography and sectors. If your investments include mutual funds, diversify those by taking their styles into account (growth, growth/value, value). It is also important to balance stocks, bonds, funds and other short-term investments.

Market capitalization

Market capitalization, or market cap, is an indicator of a company's size. It is the value of its outstanding shares, calculated by multiplying the number of shares by the current price per share. Diversifying between large-, mid- and small-cap companies ensures a range of company sizes that often respond differently to the market. Large-cap companies usually have a market cap exceeding $10 billion, while small-caps are under about $2 billion. Large cap companies are generally steadier investments, though they might not bring in huge gains, quickly. Conversely, small-cap companies are considered more volatile, which could boost gains (yay!) or losses (no!).

Sectors

A sector in the stock market represent a part of the economy containing businesses with similar products or services. The markets are divided into sectors such as energy, consumer staples, health care, financials, utilities and industrials, among others. Sector diversification is easy to accomplish: don't invest all of your money into cars, or health care companies, or tech companies, or retail companies. Choose a selection of stocks from different sectors to avoid collapsing when a sector reports big losses.

Geography

You might think about this one less, but geography is another important aspect of your portfolio. Investing internationally might sound frightening, but a professional can help you secure promising international stocks and funds that could be a safeguard against domestic losses.

Another interesting point about geography: it could be disastrous to invest too much of your money in local companies. It's natural that you would want to buy shares in companies that you know, trust and want to support. But consider what would happen if the manufacturing company that's a large employer in your area suddenly suffers big losses. If you work there, you could be facing unemployment. If you're a shareholder, you could also be facing a heavy loss in your investment. Safeguard yourself from a situation like this by spreading your investments geographically, as well as by industry.

Time

Finally, don't forget to check up on your strategy. Just as important as initial diversification is revision. Find what's working, what's not, and adapt. Set a checkup schedule to avoid emotional bias (we all want to check when we're doing the best and the worst, but those are not ideal decision-making times). Regular evaluations can make sure that your successful strategy stays successful.

There is no perfect set of rules for creating a winning portfolio. And anyone who follows the news knows that the markets often do exactly what no one is predicting, what they're not supposed to, what would never happen based on past performance. But a patient, diversified approach to portfolio-building is the best chance of success investors have.

As a last piece of advice: consider professional help. People make their careers out of investing; let them help you build your portfolio. There's a very good chance the payoff will be worth the expense.

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Over two years into the most momentous event in our lives the world has changed forever … Some of us have PTSD from being locked up at home, some are living like everything’s going to end tomorrow, and the rest of us are merely trying to get by. When the pandemic hit we entered a perpetual state of vulnerability, but now we’re supposed to return to normal and just get on with our lives.

What does that mean? Packed bars, concerts, and grocery shopping without a mask feel totally strange. We got used to having more rules over our everyday life, considering if we really had to go out or keeping Zooming from our living rooms in threadbare pajama bottoms.

The work-from-home culture changed it all. Initially, companies were skeptical about letting employees work remotely, automatically assuming work output would fall and so would the quality. To the contrary, since March of 2020 productivity has risen by 47%, which says it all. Employees can work from home and still deliver results.

There are a number of reasons why everyone loves the work from home culture. We gained hours weekly that were wasted on public transport, people saved a ton of money, and could work from anywhere in the world. Then there were the obvious reasons like wearing sweats or loungewear all week long and having your pets close by. Come on, whose cat hasn’t done a tap dance on your keyboard in the middle of that All Hands Call!

Working from home grants the freedom to decorate your ‘office’ any way you want. But then people needed a change of environment. Companies began requesting their employees' RTO, thus generating the Hybrid Work Model — a blend of in-person and virtual work arrangements. Prior to 2020, about 20% of employees worked from home, but in the midst of the pandemic, it exploded to around 70%.

Although the number of people working from home increased and people enjoyed their flexibility, politicians started calling for a harder RTW policy. President Joe Biden urges us with, “It’s time for Americans to get back to work and fill our great downtowns again.”

While Boris Johnson said, “Mother Nature does not like working from home.'' It wasn’t surprising that politicians wanted people back at their desks due to the financial impact of working from the office. According to a report in the BBC, US workers spent between $2,000 - $5,000 each year on transport to work before the pandemic.

That’s where the problem lies. The majority of us stopped planning for public transport, takeaway coffee, and fresh work-appropriate outfits. We must reconsider these things now, and our wallets are paying

the price. Gas costs are at an all-time high, making public transport increase their fees; food and clothes are all on a steep incline. A simple iced latte from Dunkin’ went from $3.70 to $3.99 (which doesn’t seem like much but 2-3 coffees a day with the extra flavors and shots add up to a lot), while sandwiches soared by 14% and salads by 11%.

This contributes to the pressure employees feel about heading into the office. Remote work may have begun as a safety measure, but it’s now a savings measure for employees around the world.

Bloomberg are offering its US staff a $75 daily commuting stipend that they can spend however they want. And other companies are doing the best they can. This still lends credence to ‘the great resignation.’ Initially starting with the retail, food service, and hospitality sectors which were hard hit during the pandemic, it has since spread to other industries. By September 2021, the US Bureau of Labor Statistics reported 4.4 million resignations.

That’s where the most critical question lies…work from home, work from the office or stick to this new hybrid world culture?

Borris Johnson thinks, “We need to get back into the habit of getting into the office.” Because his experience of working from home “is you spend an awful lot of time making another cup of coffee and then, you know, getting up, walking very slowly to the fridge, hacking off a small piece of cheese, then walking very slowly back to your laptop and then forgetting what it was you’re doing.”

While New York City Mayor Eric Adams says you “can't stay home in your pajamas all day."

In the end, does it really matter where we work if efficiency and productivity are great? We’ve proven that companies can trust us to achieve the same results — or better! — and on time with this hybrid model. Employees can be more flexible, which boosts satisfaction, improves both productivity and retention, and improves diversity in the workplace because corporations can hire through the US and indeed all over the world.

We’ve seen companies make this work in many ways, through virtual lunches, breakout rooms, paint and prosecco parties, and — the most popular — trivia nights.

As much as we strive for normalcy, the last two years cannot simply be erased. So instead of wiping out this era, it's time to embrace the change and find the right world culture for you.

What would get you into the office? Free lunch? A gym membership? Permission to hang out with your dog? Some employers are trying just that.

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Did you hear about the Great Resignation? It isn’t over. Just over two years of pandemic living, many offices are finally returning to full-time or hybrid experiences. This is causing employees to totally reconsider their positions.

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