But when we don't get a reply, anxiety sets in. Did the recipient get my email? And if they did, why haven't they responded? Did they even open it? Should I send a friendly reminder? But what if they don't get that one either, or don't open it yet again? The questions are common but can be avoided by knowing there is a better chance that your recipient will be inclined to open an email from you if you make some changes in your sending habits.
Here are 5 ways you can increase the likelihood that your email will be opened, read, and hopefully responded to. A few tweaks to your current emailing regime can make a major difference in your correspondence productiveness.
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Keep the Subject Brief
Short and sweet is the name of the game when it comes to email subjects. Too short (as in a word or two) and it probably won't make sense, so aim for 6-10 words to craft a clear and concise subject line that is meaningful and to-the-point.
According to Entrepreneur, "People who regularly read email messages typically scan the subject line quickly, only seeing the first three to five words, especially if they're using a smartphone or tablet to check email. This means putting the most important part of your subject line at the beginning."
Start off strong and make your words count.
Timing is Everything
When you send can be as important as what your sending. If you are working tirelessly in the wee hours of the morning and send an email at 4am, your recipient may not even see it once it moves down their mailbox once all the rest of the morning's emails flow in.
Inc. notes, "Think about when your (recipient) is most likely to be in a frame of mind to be open to your (message)."
Additionally, if you send emails all the time to a particular recipient, they may overlook the truly important ones. Only email when absolutely necessary so they are not overloaded with emails from you, not knowing which to open first. Because they may become overwhelmed and not open any at all.
Be Specific
Along with a short subject line, you need to have a clear message. "Please advise on this topic," and "A few ideas for so and so," are not eye-catching or evidently urgent. Your recipient wants to have an idea of what the content of your email will be to entice them to open it.
As per Entrepreneur, "The better you can communicate your story in just a few words, the more likely your email will be opened."
Another tip, "Lead with a benefit," as B2B Marketing recommends. "It gives them an incentive to open your email."
Write a personalized and actionable subject line so the recipient sees a need to reply immediately or in a timely fashion upon getting the gist of what you're after.
Get the Recipient Curious
Once you lead in with a subject line that is clear and specific, leave the recipient longing for more by catering to their natural curiosity.
One way to spark interest is by asking a question in the subject line. According to B2B Marketing, "Questions are a great way to pique your reader's curiosity and inspire them to open your emails in search for more information."
And Entrepreneur adds, "People like inside information, secrets and exclusive information. Communicate those characteristics as appropriate. Funny works too!"
Make Sure They Know Who It's From
If your recipient doesn't know who an email is from, they may think it is spam/junk or unwanted marketing messaging. Be sure it is obvious that your email is from you and the recipient can see this immediately. And if you get a new email address, make note of this in your subject line.
Entrepreneur advises, "Send the email from you--your name--not an impersonal or vague email address."
WikiHowadds, "Use a professional email, as your email will show up alongside the subject line."
With so many emails filling everyone's inbox, weeding through them all is like a finding a needle in a haystack. Get your email seen and opened by following this advice. Just get ready to respond in the fashion you're seeking from others!
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