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Being a girl isn’t easy when you’re addicted to treating yourself. You see, women like myself believe that we go through sooo much in a single day that we deserve a reward. Being a woman is exhausting — just our general maintenance is a part-time job in itself.

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We all know of Ulta Beauty — one step above Sally Beauty, but one step below Sephora.

Last month, Ulta was hit with a class action lawsuit — the company has been accused of repackaging and reselling used beauty products as well as putting expired items back on their shelves.

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Paula M. Ogurkiewicz, the lead plaintiff, alleges that Ulta imposed rigid return quotas which in return, hinted to employees to repackage these returned items and sell them as new ones. Doing so can expose customers to various diseases such as herpes or even E. coli, and is in violation of various Illinois state laws such as the Food, Drug and Cosmetic Act and the Salvage Warehouse Store Act.

"The company's marketing and advertising of its beauty products is false, deceptive and misleading to reasonable consumers who believe that they are purchasing new, unused and previously unopened cosmetics," states the lawsuit.

This deception tricked consumers into buying products they would otherwise not buy while paying equal price.

Have these items been repackaged?www.freestufffinder.com

This problem directly relates the Ulta's favorable loyalty program — customers who participate can return beauty items for whatever reason, which clashed with the company's pressure to limit the amount of used products returned.

Ogurkiewicz aims to represent a nationwide group of Ulta customers and an Illinois subclass. She also seeks actual and punitive damages and a court order to stop Ulta from selling these used products.

What's crazy is that this isn't even Ulta's first lawsuit this year — back in February, the beauty company was hit with a previous class action lawsuit that accused it of the same thing. Kimberly Laura Smith-Brown, the previous plaintiff from Los Angeles, had evidence of a recent disclosure of a former employee.

"Despite the widespread internal knowledge of these deceptive, unfair and unsanitary practices, Ulta has continued to deceive consumers for years, repackaging, restocking and reselling used beauty products including cosmetics at full price as if they were new," states Smith-Brown.

But we're not finished yet — according to The Fashion Law, a shareholder is also suing Ulta for the distribution of false information and practices that, in the end, cost the shareholder money. Barbara Chandler, the shareholder, was correct in her assertion as Ulta's share price fell 4.15%, on the following day, February 12, 2018.

We don't know where these lawsuits are going to go, but the latest statement from Ulta reads: "We are aware of the lawsuit but to date we have not been served. We deny the lawsuit's allegations and intend to defend against this matter vigorously. As with pending legal matters, we are unable to offer additional comment."

Take that as you may, but this may be the downfall for one of beauty's biggest retailers — we'd much rather give our business to companies that don't endanger their customers.

In recent times there has been a push for body acceptance, and makeup has been a big part of the discussion. Some women love wearing makeup, and others don't. So while you should always be making the best decisions for yourself, there is something else going on here. How is your makeup being perceived in the workplace? Is it helping you get ahead, or is it holding you back?

In a 2016 study by Jaclyn S. Wong and Andrew M. Penner published in Research in Social Stratification and Mobility looked at how attractiveness affected income. Their findings confirmed long held beliefs that attractive people, they just make more money. In fact they found that an attractive individual can earn roughly 20% more than an average attractive person. However, makeup has to be added into that equation and the study accounted for 'grooming'. They found that beauty can be 'actively cultivated' which means, yes wearing makeup can help you be seen as more attractive and therefore your salary can reflect that.

Does this mean that men should take 'grooming' into account, yes actually. It helps the overall perception of attractiveness and competence, but men aren't judged nearly as much on that as their female counterparts are. So yes men should be grooming, but it isn't nearly as important for them as it is for women. Lucky us.

Competent, trustworthy, approachable? What Do You Think?@malvestida

In a different 2016 Dr. Viktoria Mileva and her team looked at the way makeup was perceived across gender lines with their results published in the aptly named journal, Perception. The study was done using computer software generated standardized makeup looks. Volunteers rated these looks according to attractiveness, dominance, and prestige. This is a clear example of where we can see the gender divide when it comes to opinions of makeup in the workplace.

Men and women both agreed that the makeup wearing faces were more attractive, but when it came to dominance and prestige the opinions differed. Women rated fellow women as more dominant while men rated them as more prestigious. The researchers found it likely that men don't see women as physical competitors and therefore didn't rank them as dominant. A follow up study found that the women's rankings were more based on jealousy, and they saw the made up women as more promiscuous and attractive to men than the non-makeup wearing counterparts.

Prestigious, in control, untrustworthy? What Do You Think?@malvestida

This leads to an interesting dilemma for women in the workplace. How do you do your makeup, for the men or the women in the office? Is it possible to please both? Should you shift your makeup looks depending on the situation? To look at that, there is even more you need to know about office makeup.

A study by Nancy L. Etcoff and her team, published in 2011 here, studied people's perceptions based on how much makeup a woman was wearing. Offered three looks from bare to heavy makeup the results show how tumultuous the 'Survival of the Prettiest' can be. There is no foolproof makeup look, and it has to change based on the situation. Cosmetics can wildly change people's perception of you from how smart you are, how approachable, how in control, and how competent. Your makeup can make you more attractive, but you could also be perceived as more untrustworthy.

Who would you hire? Figure 1 - Plos

So really, what does it all mean? Well really it's good and it's bad news. It really means that at the end of the day, women are judged on their appearance more than men are. It means to get ahead of a man with equal skills, you have to take your physical appearance into account. It means that makeup can help women be perceived as competent put together people, but with the double edged sword that too much makeup can give you a very different reputation. It means women can use makeup to their advantage while the world uses it as a weapon against them at the exact same time.