Social media is taking over the world (if it hasn't already). It's the outlet we all look to for news, updates on our friends, and offers from our favorite businesses. Social media is a way for us to disseminate information about pretty much anything. Here are 9 reasons why social media is king for getting your name and services out there.
1. Boost SEO.
SEO, or Search Engine Optimization, means that when people search keywords related to your business in a search engine, your business will pop up as one of the first-page choices (we hope). Social media is a sure-fire way to get your site to the top of the list, faster.
2. Drive traffic to your site.
Traffic is a good thing when it comes to the web. If you're not on social, the only people that see your new web pages are the people that are already on your site. But what's key is telling people about your new pages and getting them to that point by social media advertising.
3. Develop a following.
Think of your business like a celebrity -- your object is to get fans. A healthy social media game will build loyal followers that are likely to visit your page on a regular basis (and tell their friends!).
4. Extend offers.
Social media is a great way to let your followers know about upcoming news and events that require their participation. If you give a deadline, people can save dates right to their calendar so they never miss a beat. (Much more effective than a flyer, we think!)
5. Engage with your customers.
Get your brand out there by posting social content that demands feedback from your customers. Post quizzes, fun facts, or contests to keep your followers coming back for more.
6. Establish more efficient modes of communication.
Email is great, but social media is an immediate form of communication. Your followers can communicate with each other and also pose questions, comments and concerns to your staff that can be dealt with directly via the social pages.
7. Take on the competition.
Your competitors are on their social media game, so now it's time to keep up with them! Take a look at their most successful posts, and try to emulate that in your own social strategy.
8. Get news coverage.
If you have an active social media page, you're more likely to get noticed by other businesses and maybe even publications. If you're having an event, fundraiser, or special offer, this welcomes an opportunity to explain your philosophy and cause and generate interest among groups that could potentially promote you in the future.
9. It's free!
Perhaps the most valuable part of social media -- it doesn't take a cent to make a page. If you're willing to take the social media plunge, it'll be well worth your while.
So what are you waiting for? Get followers and get out there -- the Internet is your oyster.