Does heading to the mall at the peak of gift-giving season seem like a noel nightmare? Would you rather shop cuddled up in your flannel PJs than run the risk of bumping into neighbors at your local stores and boutiques? And does the idea of being trampled by a pack of savings-hungry holiday hounds sound less-than-cheery? If seasonal shopping has you feeling like The Grinch, ringing in the holidays from behind a computer screen may be the only way for you to stay sane. You may not get to sit on the department store Santa's lap, but your laptop will have to suffice.
But you will not be the only one tapping feverishly on your keyboard this shopping season. More and more people are giving up driving in traffic and standing in line to find the perfect gifts for those on their shopping list. For the first year, online shopping will beat out in-store sales, making the marvels of modern technology as holiday-friendly as ever. Does Amazon hire reindeer come wintertime?
It is true, forget about jingling all the way to a crowded store promising bags-full of festive gifts at rock bottom prices. And no need to skip Thanksgiving dessert to be the first to arrive at a pre-Black Friday sale that will have your head spinning. As per Business Insider, "People say they plan to spend more money online than in stores this holiday shopping season. This is the first year in Deloitte's annual survey that shoppers have predicted their online purchases will exceed what they buy in-store." Will you be one of these at-home shoppers helping boost these numbers?
While the stats are not through the roof – Business Insider notes, "Shoppers plan to spend 51% of their holiday shopping budget online, compared to 42% in stores, according to Deloitte's survey of more than 4,000 Americans," it is still a significant enough uptick from last year, and the trend is on an upward swing. And this number equates to 108 million people who shopped online on Thanksgiving weekend last year, which was 5 million more than the year prior. With this trend, 2017's outlook for online shopping will be impressive. Great for online retailers, not-so-hot for the brick-and-mortars trying to keep pace with the wonders of the web.
Do you love the thrill of snooping through shelves, rustling through racks, and hearing the "cha-ching" of the cash register? Is it important for you to see and feel items in person before committing to a purchase, especially one that is set to be a gift? Or, like millions of other Americans, is online shopping satisfactory, if not more appealing than making your purchases in-store?
The perks of shopping online are evident – more choices, the ability to easily price shop, no crowds, any-time-of-day browsing, and so on and so forth. The holiday energy may be lacking, but the convenience is enough to give the carolers a night off.