Forbes Media, one of the top business and tech news platforms, has taken on another of our favorite domains. In 2013, the prestigious media brand partnered with Tasting Room to revolutionize the way we source the best wines. And today, it's the fastest-growing wine club in the nation. The service leverages the same recommendation technology used by our other favorite web companies to help us discover the wines best-suited for our palate.
Just as Netflix and Amazon have made it possible to reduce the time we spend searching for movies and products by allowing our preferences to lead us down the right path, Forbes Wine Club makes informed wine selections based on your experience with their exclusive tasting kit, and ships curated bottles right to your door– bottles backed by a guarantee you'll enjoy them.
Here's how it works. When you sign up, Forbes sends you a six bottle tasting kit, which is where the fun begins. Log on to their site, and you'll be guided through an interactive tasting. You simply rate each wine and select the bottles you like best in head-to-head match-ups. Then Forbes instantly generates your Wine Profile. It's an educational feature that describes the types of wine you tend to gravitate towards, the regions they come from, and even the foods with which they pair well.
The profiles are fun and packed with useful information, but the best part is the wine that follows. After you're done with the tasting, the site displays the tailored wines they plan to send you on the shipping date you select. You can also customize the shipment frequency or swap out bottles with other recommended options. Every feature of the service is designed with the wine drinker in mind.
Forbes Wine Club is leading a movement to change the wine industry for the better. They've made the tasting kit and wine profile so cost-effective that any consumer can join in the fun. It's well worth it at under $10 to join (that gets you your tasting kit), and you can cancel at any time.
Update: The folks at Forbes Wine Club are extending a special offer for our readers! Follow this link to get your wine tasting kit for just $6.95 (originally $39.95)!