Female Finance Gurus

For most of history — even today — women have not had the right to their own money.

Undervalued, underpaid, and — for the most part — treated like property themselves, women have often been deprived of financial autonomy.

Even now that many women are in charge of household finances, they still earn less on average than their male peers. The numbers by race are even more staggering. When it comes to understanding and handling money as a whole, there are a lot of us who feel disempowered.

According to One Advisory Partners: “51 percent of women consider themselves the “CFO” of their household. In addition, 54 percent said that they have either complete or a great deal of responsibility when it comes to managing their household's long-term savings and investments. Despite maintaining a dominant role with household finances, 63 percent of women wish they knew more about financial planning and investing.”

Really? One might ask. In this day and age? Yes, really. Despite mainstream feminism, the rise and fall of the girlboss, growing conversations about gender equality, there’s still stigma associated with being a woman who demands what she’s worth.

But the tide may be turning.

According to Sandra Pierce in the Financial Post, “women live longer than men and 80 percent are going to end up alone, whether because of longer life expectancies or divorce. My experience with widows and recent divorcees shows that once on their own, almost all the women who did not take an active role in their finances regretted it.”

By demanding that they get the compensation they deserve, women are taking charge of their finances — which is deeply important to their security and future.

One Advisory Partners reports that there’s hope for the future. “The next generation of women is particularly eager for greater financial knowledge. The same survey found that the majority of young women are interested in understanding financial concepts on a deeper level, but over half of those women don’t know where to seek out that information.”

These advances are spawning a new generation of women unafraid to talk about finances — women who make this knowledge accessible for other women. The importance of demystifying the personal finance space is helping many women find the confidence to give themselves the gift of future security.

Here are some of our favorite female financial gurus:

Cinneah of @fly.nanced

Cinneah — aka @fly.nanced — is a frequent flyer who helps other travel lovers create their dream lives and dream vacations while working a 9-5 job. What’s the catch? There is none! Cinneah teaches people to empower themselves while working a full time job, negotiate a raise for themselves, fully leverage employee benefits, and earn free travel — all while staying on the path to financial freedom.

Cindy Zuniga-Sanchez of Zero Based Budget

via CNBC

After paying off $215K of debt in 48 months, Cindy made it her mission to help other women get a handle on their finances and eliminate their debt. As a Latina and proud Bronx native, Cindy’s mission is to make financial advice accessible to everyone, especially those from underserved, underrepresented groups.

The Financial Diet

A super popular destination for millennial financial advice is The Financial Diet. Helmed by Chelsea Fagan, author of the book of the same name, TFD gives real advice through infographics, classes, and Youtube videos.

Tori Dunlap aka HerFirst100k

After saving 100k before she turned 25, Tori Dunlap quit her job and launched a platform that increases women’s financial literacy and helps them secure their dream lives. As Tori says, “fighting the patriarchy by making you rich.”

Stefanie O’Connell-Rodriguez

Former actress and host of Real Simple’s The Money Confidential, Stefanie writes about living the life you want by getting over your financial fears and learning to manage your money. She helps women find the confidence to ask for more.

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Why You Need Cometeer Coffee: Coffee You Can Take on the Go

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There’s an internet trend that says that everyone has three drinks: one for energy, one for hydration, and one for fun.

Hydration drinks are usually seltzer, a sports drink, or good old-fashioned water. Fun drinks can be anything from boba to kombucha to a refreshing fountain sprite. But the drink you choose for energy says the most about you. Are you a chill tea drinker? An alternative yerba mate devotee? A matcha-obsessed TikTok That Girl wannabe? A chaotic Red Bull chugger? Or are you a lover of the classics, a person after my own heart, who just loves a good cuppa joe?

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Over two years into the most momentous event in our lives the world has changed forever … Some of us have PTSD from being locked up at home, some are living like everything’s going to end tomorrow, and the rest of us are merely trying to get by. When the pandemic hit we entered a perpetual state of vulnerability, but now we’re supposed to return to normal and just get on with our lives.

What does that mean? Packed bars, concerts, and grocery shopping without a mask feel totally strange. We got used to having more rules over our everyday life, considering if we really had to go out or keeping Zooming from our living rooms in threadbare pajama bottoms.

The work-from-home culture changed it all. Initially, companies were skeptical about letting employees work remotely, automatically assuming work output would fall and so would the quality. To the contrary, since March of 2020 productivity has risen by 47%, which says it all. Employees can work from home and still deliver results.

There are a number of reasons why everyone loves the work from home culture. We gained hours weekly that were wasted on public transport, people saved a ton of money, and could work from anywhere in the world. Then there were the obvious reasons like wearing sweats or loungewear all week long and having your pets close by. Come on, whose cat hasn’t done a tap dance on your keyboard in the middle of that All Hands Call!

Working from home grants the freedom to decorate your ‘office’ any way you want. But then people needed a change of environment. Companies began requesting their employees' RTO, thus generating the Hybrid Work Model — a blend of in-person and virtual work arrangements. Prior to 2020, about 20% of employees worked from home, but in the midst of the pandemic, it exploded to around 70%.

Although the number of people working from home increased and people enjoyed their flexibility, politicians started calling for a harder RTW policy. President Joe Biden urges us with, “It’s time for Americans to get back to work and fill our great downtowns again.”

While Boris Johnson said, “Mother Nature does not like working from home.'' It wasn’t surprising that politicians wanted people back at their desks due to the financial impact of working from the office. According to a report in the BBC, US workers spent between $2,000 - $5,000 each year on transport to work before the pandemic.

That’s where the problem lies. The majority of us stopped planning for public transport, takeaway coffee, and fresh work-appropriate outfits. We must reconsider these things now, and our wallets are paying

the price. Gas costs are at an all-time high, making public transport increase their fees; food and clothes are all on a steep incline. A simple iced latte from Dunkin’ went from $3.70 to $3.99 (which doesn’t seem like much but 2-3 coffees a day with the extra flavors and shots add up to a lot), while sandwiches soared by 14% and salads by 11%.

This contributes to the pressure employees feel about heading into the office. Remote work may have begun as a safety measure, but it’s now a savings measure for employees around the world.

Bloomberg are offering its US staff a $75 daily commuting stipend that they can spend however they want. And other companies are doing the best they can. This still lends credence to ‘the great resignation.’ Initially starting with the retail, food service, and hospitality sectors which were hard hit during the pandemic, it has since spread to other industries. By September 2021, the US Bureau of Labor Statistics reported 4.4 million resignations.

That’s where the most critical question lies…work from home, work from the office or stick to this new hybrid world culture?

Borris Johnson thinks, “We need to get back into the habit of getting into the office.” Because his experience of working from home “is you spend an awful lot of time making another cup of coffee and then, you know, getting up, walking very slowly to the fridge, hacking off a small piece of cheese, then walking very slowly back to your laptop and then forgetting what it was you’re doing.”

While New York City Mayor Eric Adams says you “can't stay home in your pajamas all day."

In the end, does it really matter where we work if efficiency and productivity are great? We’ve proven that companies can trust us to achieve the same results — or better! — and on time with this hybrid model. Employees can be more flexible, which boosts satisfaction, improves both productivity and retention, and improves diversity in the workplace because corporations can hire through the US and indeed all over the world.

We’ve seen companies make this work in many ways, through virtual lunches, breakout rooms, paint and prosecco parties, and — the most popular — trivia nights.

As much as we strive for normalcy, the last two years cannot simply be erased. So instead of wiping out this era, it's time to embrace the change and find the right world culture for you.

What would get you into the office? Free lunch? A gym membership? Permission to hang out with your dog? Some employers are trying just that.

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