Does Your Small Business Need Innovative Recruitment Technology?

How to find employees that will stick around

A friend of mine was telling me about his experience doing tech interviews. Programming tests. Engineering interviews, program this based on this design. Personality interviews, what adversity have you faced, give an anecdote, what about challenges? Entire days are spent, multiple rounds. For almost everyone involved, it is worth it. Companies like Google and Facebook know that almost 80% percent of employee turnover starts from a bad hiring decision and with so many options, employees easily feel dissatisfied with the first company they find and, instead, want to find the one that fits. That's why they've become among the best places in the world to work for.

But not every business starts out with legions of professional recruiters or even the office space. Almost 70% of small businesses in the UK do not have a single member of their staff dedicated to finding the kinds of talent that make the difference between "that's a cool idea" and the next AirBnb. Without the people, it's just a talking point and a few unhappy investors. With the wrong people, it'll just become someone else's idea.

And that's a void that a host of new innovative recruitment technology companies like Sonru, LaunchPad Recruits or InterviewStream are trying to fill. Since people no longer look for jobs in the Yellow Pages, there's no reason your hiring department (especially if that's just you) to be stuck in the Middle Ages. Forget relying on emails or antiquated personality quizzes—innovative recruitment technology puts you in command of smart data-driven recruitment tools that give you access to a pool of millions of people all over the world to find the right fit for your brand.

Just like you wouldn't want a lawyer operating on you in the hospital, every company needs the right people to carry out their mission. At one of the newest of the recruitment technology innovators on the marketplace, LaunchPad Recruits, businesses can select the interview questions that matter most to their brand and use sophisticated recruitment tools to screen hundreds of possible applicants. Applicants respond through video assessments and the best are sent to you to review. After that, the program uses powerful analytic software to measure everything from communications skills to particularized cultural aptitude. Company culture is brand power, nonprofits need the caring hearts who can't avoid looking the other way, and venture capital firms need people whose lifeblood lives on the bottom line. Innovative recruitment technology gives small business the opportunity to connect with applicants before the hiring process even begins, creating the kind of workforce that's behind every optimal workplace.

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