Social media is taking over the world (if it hasn't already). It's the outlet we all look to for news, updates on our friends, and offers from our favorite businesses. Social media is a way for us to disseminate information about pretty much anything. Here are 9 reasons why social media is king for getting your name and services out there.

1. Boost SEO.

SEO, or Search Engine Optimization, means that when people search keywords related to your business in a search engine, your business will pop up as one of the first-page choices (we hope). Social media is a sure-fire way to get your site to the top of the list, faster.

2. Drive traffic to your site.

Traffic is a good thing when it comes to the web. If you're not on social, the only people that see your new web pages are the people that are already on your site. But what's key is telling people about your new pages and getting them to that point by social media advertising.

3. Develop a following.

Think of your business like a celebrity -- your object is to get fans. A healthy social media game will build loyal followers that are likely to visit your page on a regular basis (and tell their friends!).

4. Extend offers.

Social media is a great way to let your followers know about upcoming news and events that require their participation. If you give a deadline, people can save dates right to their calendar so they never miss a beat. (Much more effective than a flyer, we think!)

5. Engage with your customers.

Get your brand out there by posting social content that demands feedback from your customers. Post quizzes, fun facts, or contests to keep your followers coming back for more.

6. Establish more efficient modes of communication.

Email is great, but social media is an immediate form of communication. Your followers can communicate with each other and also pose questions, comments and concerns to your staff that can be dealt with directly via the social pages.

7. Take on the competition.

Your competitors are on their social media game, so now it's time to keep up with them! Take a look at their most successful posts, and try to emulate that in your own social strategy.

8. Get news coverage.

If you have an active social media page, you're more likely to get noticed by other businesses and maybe even publications. If you're having an event, fundraiser, or special offer, this welcomes an opportunity to explain your philosophy and cause and generate interest among groups that could potentially promote you in the future.

9. It's free!

Perhaps the most valuable part of social media -- it doesn't take a cent to make a page. If you're willing to take the social media plunge, it'll be well worth your while.

So what are you waiting for? Get followers and get out there -- the Internet is your oyster.


PayPath
Follow Us on

Airbnb is a great option while traveling, but you should protect yourself from damage charges from unscrupulous hosts.

Airbnb offers an affordable option for people looking to be more comfortable as they travel.

However, there are downsides to staying in a host's home rather than a hotel. Whereas hotels are designed for constant streams of visitors and often have furniture built to last, at an Airbnb, you may be staying on old or cheap furniture that a host is using in order to maximize their profits.

And while most reputable hotels will have regular room inspections from staff to check for any wear and tear, Airbnb damage disputes are oftentimes he said, she said situations. If you are in an Airbnb and something breaks, there are a few steps you should take in order to ensure that you are not on the hook for damages out of your control.

Keep reading Show less

What Are NFTs?

Art Installation N°1 by Carlos Marcial. Rhett Dashwood / YouTube

If you're keeping tabs on the art and tech worlds, you've probably been hearing whispers about "NFTs" for the past month. Just over the past week they've entered the mainstream lexicon.

Twitter founder Jack Dorsey made the news for selling his first ever tweet. The app has been teasing paid subscription models and newsletter-like features, but tweets for sale is "the next frontier."

The 2006 tweet went up for auction as an NFT, and the current bid is $2.5 Million. But what does it mean to own that? Why would anyone want to? And what even is an NFT?

Keep reading Show less

Long gone are the days when the majority of Americans dreamed about owning a home with a white picket fence.

The traditional American Dream may be on its deathbed, but that doesn't mean a core component of the vision can't survive. It simply takes a diverse perspective. People can still believe they can attain their own vision of success in society with hard work, knowledge, and risk-taking. Investing in today's American Dream may literally mean investing money in our modern economy, starting with our infrastructure.

Real estate investing in particular is a lucrative method that can boost income and secure a better financial future for many. There's always risk involved, but the payoffs can far outweigh the uncertainty. Selecting solid financial investments is about confidence and competence. If you're looking for some advice on this kind of investment, here are a few savvy tips for new real estate investors.

Stick To a Specific Strategy or Niche

Real estate is a challenging sphere of the business world, one that requires several key skills: groundwork knowledge, networking, perseverance, and organization. True knowledge of the real estate market will come with time and experience, but it's a smart idea to select one area of the market and stick to it. This is the best way to attain in-depth familiarity with your specific niche.

First, choose a geographical area close by and then a niche strategy within it, such as house flips, rental rehabs, or residential or commercial properties. By doing so, you can become aware of current inner working conditions in the market and you'll have a better idea of how these trends may change in the future.

Be Vigilant About Viable Financing Options

While it takes money to make money, you don't have to use all your own money. A common misconception about real estate investing is that you must be wealthy to start off. This isn't straight fact, however. A majority of people can test the waters of real estate investing without a lot of initial cash in their pocket.

Aside from traditional financing options from banks and institutions, private lending options can be worthy solutions. Hard money lenders are popular, reasonable choices, and they tend to have fewer qualification requirements upfront. However, be sure to strategically choose a hard money lender to find the best possible fit.

Master the Art of Finding Good Deals

There may be hundreds of thousands of available properties for sale on the current market, but the bulk of them will never amount to the final money-making result you desire. Another great tip for new real estate investors is to use good math to estimate profit. Taking risks is part of the process, but you have the ability to analyze properties and use networking sources to find the greatest deal. You can't win every deal, but you can steadily work towards a thriving financial future.