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LinkedIn is the leading social media platform for professional networking. At this point, if you're looking for a job (especially in a communications field), you are basically required to have an account. However, don't look at setting up a LinkedIn as extra work. Think of it as an extra opportunity to explain yourself and sell yourself to potential employers. After you've uploaded a photo, there's still quite a lot to do.

1. Leave nothing blank

Make sure you fill out every possible space on your profile. Don't leave any blank space at all. This includes the summary space at the top and descriptions of all of your positions throughout the page. Don't skimp out. To get started, you can copy over what you already have on your résumé. But where needed, not be afraid to expand with more details. You have more space on LinkedIn to explain your experience than you do on a traditional résumé. Don't waste it.

2. Include links and multimedia content

Other perks of LinkedIn that you don't get on your résumé are links and multimedia content. Where applicable, link to your work. Include videos and visuals as they relate to different positions that you've had. This will not only make your profile more visually appealing, but will also prove your experience even further.

3. Don't forget the education and awards sections

LinkedIn has options for many different types of content. If you've handled several big projects, you can easily add them. If you've done a lot of volunteer work or published essays or scientific articles, you can add those too. But don't forget to include your education. Awards look especially impressive if you have any that are applicable.

4. Get endorsements for your skills

At the very bottom of your profile, you can list skills that you have. LinkedIn also allows other users to endorse each other for their skills. Having more endorsements shows employers that you can be trusted and not just lying to boost your résumé. Your connections can also recommend you on your profile. Make sure you ask your work friends and colleagues to endorse you on your profile. And don't forget to give your own recommendations and endorsements too. If you offer your own endorsements, people are more likely to endorse you in turn.

5. Keep your profile readable and easy to understand

You can add so many details to your LinkedIn profile. It's a great resource, but don't make it too busy or unreadable. Keep your descriptions clear, succinct and to the point. You want someone to be able to skim or scan through your profile and still understand what you're saying.

6. Never turn down a connection

A core feature of LinkedIn is connecting with other users. This is similar to a friend request on Facebook. Try not to ever turn down a connection if you can help it. LinkedIn is a less personal platform than Facebook. You don't need to censor who you're connected with. Accepting more connections will grow your professional network. And in a job search, connections are almost as important as qualifications.


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Over two years into the most momentous event in our lives the world has changed forever … Some of us have PTSD from being locked up at home, some are living like everything’s going to end tomorrow, and the rest of us are merely trying to get by. When the pandemic hit we entered a perpetual state of vulnerability, but now we’re supposed to return to normal and just get on with our lives.

What does that mean? Packed bars, concerts, and grocery shopping without a mask feel totally strange. We got used to having more rules over our everyday life, considering if we really had to go out or keeping Zooming from our living rooms in threadbare pajama bottoms.

The work-from-home culture changed it all. Initially, companies were skeptical about letting employees work remotely, automatically assuming work output would fall and so would the quality. To the contrary, since March of 2020 productivity has risen by 47%, which says it all. Employees can work from home and still deliver results.

There are a number of reasons why everyone loves the work from home culture. We gained hours weekly that were wasted on public transport, people saved a ton of money, and could work from anywhere in the world. Then there were the obvious reasons like wearing sweats or loungewear all week long and having your pets close by. Come on, whose cat hasn’t done a tap dance on your keyboard in the middle of that All Hands Call!

Working from home grants the freedom to decorate your ‘office’ any way you want. But then people needed a change of environment. Companies began requesting their employees' RTO, thus generating the Hybrid Work Model — a blend of in-person and virtual work arrangements. Prior to 2020, about 20% of employees worked from home, but in the midst of the pandemic, it exploded to around 70%.

Although the number of people working from home increased and people enjoyed their flexibility, politicians started calling for a harder RTW policy. President Joe Biden urges us with, “It’s time for Americans to get back to work and fill our great downtowns again.”

While Boris Johnson said, “Mother Nature does not like working from home.'' It wasn’t surprising that politicians wanted people back at their desks due to the financial impact of working from the office. According to a report in the BBC, US workers spent between $2,000 - $5,000 each year on transport to work before the pandemic.

That’s where the problem lies. The majority of us stopped planning for public transport, takeaway coffee, and fresh work-appropriate outfits. We must reconsider these things now, and our wallets are paying

the price. Gas costs are at an all-time high, making public transport increase their fees; food and clothes are all on a steep incline. A simple iced latte from Dunkin’ went from $3.70 to $3.99 (which doesn’t seem like much but 2-3 coffees a day with the extra flavors and shots add up to a lot), while sandwiches soared by 14% and salads by 11%.

This contributes to the pressure employees feel about heading into the office. Remote work may have begun as a safety measure, but it’s now a savings measure for employees around the world.

Bloomberg are offering its US staff a $75 daily commuting stipend that they can spend however they want. And other companies are doing the best they can. This still lends credence to ‘the great resignation.’ Initially starting with the retail, food service, and hospitality sectors which were hard hit during the pandemic, it has since spread to other industries. By September 2021, the US Bureau of Labor Statistics reported 4.4 million resignations.

That’s where the most critical question lies…work from home, work from the office or stick to this new hybrid world culture?

Borris Johnson thinks, “We need to get back into the habit of getting into the office.” Because his experience of working from home “is you spend an awful lot of time making another cup of coffee and then, you know, getting up, walking very slowly to the fridge, hacking off a small piece of cheese, then walking very slowly back to your laptop and then forgetting what it was you’re doing.”

While New York City Mayor Eric Adams says you “can't stay home in your pajamas all day."

In the end, does it really matter where we work if efficiency and productivity are great? We’ve proven that companies can trust us to achieve the same results — or better! — and on time with this hybrid model. Employees can be more flexible, which boosts satisfaction, improves both productivity and retention, and improves diversity in the workplace because corporations can hire through the US and indeed all over the world.

We’ve seen companies make this work in many ways, through virtual lunches, breakout rooms, paint and prosecco parties, and — the most popular — trivia nights.

As much as we strive for normalcy, the last two years cannot simply be erased. So instead of wiping out this era, it's time to embrace the change and find the right world culture for you.

What would get you into the office? Free lunch? A gym membership? Permission to hang out with your dog? Some employers are trying just that.

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Did you hear about the Great Resignation? It isn’t over. Just over two years of pandemic living, many offices are finally returning to full-time or hybrid experiences. This is causing employees to totally reconsider their positions.

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